With over 1.8 trillion sales in 2026 on e-commerce, you can guess how demanding it is to have a platform to sell items online.
Well, picking the best online selling platforms is surely not a piece of cake. Plus, it often requires you to select one wisely.
Here, we’ll break down the ideal options that you can choose with their proper review, pros, cons, and so on.
Let’s get into it!
TL;DR
The best online selling platforms are Etsy, Shopify, SaleHoo, Gumroad, EzyCourse, WooCommerce, TikTok Shop, Wix, Squarespace, & Podia.
Most of the platforms contain fees, except for SaleHoo and EzyCourse. Then again, the budget-friendly online selling platforms are SaleHoo, EzyCourse, and Wix.
However, the most expensive online selling platforms are Etsy, WooCommerce, and Podia.
Quick summary of the best online selling platforms!
To help you understand the platform’s overview, here’s a simple but informative sneak peek:
What Are the Online Selling Platforms?
Online selling platforms are basically marketplaces where you can sell products. To do that, you don't need to own a site or anything. They also handle things like payments and product display, so starting is faster.
But, selling products is not automatic. You still need to compete with other sellers, set good prices, and attract buyers. Most platforms also charge fees.
In simple terms, online selling platforms make it faster and easier to start selling. However, success still depends on how well you present and manage your products.
Top 10 Best Online Selling Platforms in 2026
As a seller, looking for the ideal place to sell online is vital. To make your struggle easier, we have collected ten options that you can try to sell online.
Here’s the list of all the online selling platforms:
1. Etsy
2. Shopify
3. SaleHoo
4. Gumroad
5. EzyCourse
6. WooCommerce
7. TikTok Shop
8. Wix
9. Squarespace
10. Podia
Let's begin by showing you the top 11 online selling platforms below.
1. Etsy
Etsy is one of the best online selling platforms for creators or sellers. It's also great for those who want to sell handmade items, vintage goods, and craft supplies.
Well, this platform is made for creators, artists, and small brands who are aiming to sell unique or custom products.
Plus, you can create a shop, list products, and manage orders. Besides, it lets you use built-in tools for shipping, promotions, and analytics.
This platform also provides access to an existing customer base, but competition is high due to many sellers.
Features
Seller app to manage orders and messages.
Discounted shipping label support.
Shop customization tools.
Etsy Ads with credits (Etsy Plus).
Built-in website/storefront setup.
Payment support (PayPal and other gateways).
Pros
Focused marketplace for handmade and vintage items.
Built-in audience and traffic.
Tools for shop management and promotion.
Analytics for sales and traffic tracking.
Cons
Listing fee and transaction fees.
Additional off-site ad fees.
High competition among sellers.
Pricing plans
$0.20 per product for listing fees.
6.5% transaction fee per sale.
12% to 15% ads fee if sold less or more than $10K.
2. Shopify
Shopify is a platform to build and manage your own online store. It’s also suitable for beginners and businesses that want full control over their website or sales process.
It also includes store design, product management, payments, and order handling in one place.
Not to mention that you can sell through your own website and manage everything from a single dashboard.
Features
200+ website templates.
Product and inventory management.
Built-in payment system and secure checkout.
Discount codes and automated offers.
Marketing and store management tools.
Shipping integrations and API access.
App store with 8000+ apps.
Analytics and reporting tools.
Pros
Full control over the store and branding.
Secure system with PCI compliance.
Fast loading speed.
Large ecosystem of apps and tools.
Supports multiple sales channels.
Cons
Monthly subscription cost.
0.6% to 2% of card processing fees.
Pricing plans
1. Basic: $19/month (annually).
2. Grow: $49/month (annually).
3. Advanced: $299/month (annually).
4. Plus: $2,300/month (annually).
5. POS Pro: $89/month.
6. Agentic: Custom pricing.
3. SaleHoo
SaleHoo is a product sourcing and supplier directory platform. Basically, you can sell products with this platform as a creator.
Plus, it’s made for dropshippers, wholesalers, or online sellers who need verified suppliers and product ideas.
This platform also focuses on research and sourcing instead of store building.
In fact, you can find suppliers, compare options, and import products into platforms like Shopify.
Features
Access to 8,000+ verified suppliers.
Database of 2.5 million products.
Product research tools.
Supplier search and filtering.
One-click product import (Shopify).
Real-time inventory sync.
Direct supplier contact options.
Pros
Verified suppliers reduce risk.
Built-in product research tools.
Beginner-friendly training.
Affordable entry pricing.
Works well with Shopify.
Cons
Not a store builder.
Advanced features depend on Shopify integration.
Pricing plans
1. Starter: $9/month (annually).
2. Pro: $49/month (annually).
3. Enterprise: Personalized pricing plan.
4. Gumroad
Gumroad is a simple platform for creators to sell digital and physical products.
This platform is also made for individuals who want a quick way to sell without building a full website.
Plus, you can upload products, set prices, and share a sales link. The platform also handles payments, delivery, and basic marketing tools.
Features
Simple product upload and sales setup.
Storefront customization (basic branding).
Discount codes and promotions.
Email marketing tools.
Membership and subscription support.
Analytics and reporting.
Third-party integrations like Zapier & Kit.
Revenue sharing for collaborators.
Pros
Easy to set up and use.
No need for a full website.
Supports digital and physical products.
Built-in payment handling.
Direct sharing via links.
Cons
High transaction fees (especially for new customers).
Limited customization options.
Pricing plans
1. If any sale is made through your profile or direct link, 10% + $0.50 per transaction.
2. If a new customer finds and buys from the marketplace, 30% per transaction.
5. EzyCourse
EzyCourse is an all-in-one platform to create, sell, and manage digital or physical products.
It also combines course creation, website building, memberships, and sales tools in one system.
In fact, you can build your own store, launch courses, run communities, or create a marketplace. And, it doesn’t need multiple tools.
The platform also lessens setup time by handling main functions like payments, product hosting, and user management.
Besides, it includes built-in marketing and analytics features. So, you can manage sales and track performance from one dashboard.
Features
Free branded mobile app on the Unlimited plan.
Easy setup and migration process.
24/7 priority support.
AI course creation with 800 free credits.
2 communities, group chats, and events.
1 video library with unlimited video uploads.
Sell unlimited courses and 5 digital products.
10K/month built-in email marketing.
Membership sites and subscription support.
Unlimited coupons and 1 smart upsells.
Pros
All-in-one system for selling and managing products
Supports courses, digital products, and physical items
No-code website and store builder
Built-in email marketing and automation
Affiliate system for referral-based growth
Mobile app support with white-label options
Integrated payment gateways
Includes community and membership features
Cons
Analytics and affiliate reporting aren’t on the Essential plan.
No free plan.
Pricing Plans
1. Essential: $55/month (annually).
2. Pro: $129/month (annually).
3. Unlimited: $189/month (annually).
4. Elite: $279/month (annually).
6. WooCommerce
WooCommerce is an open-source eCommerce plugin built for WordPress users. It also allows you to turn any website into a fully functional online store.
Plus, this platform gives full control over how your store looks, works, and scales. It also makes it suitable for businesses that want flexibility instead of a fixed system.
Besides, you need to manage hosting, domain, security, and updates on your own. It also supports a large ecosystem of extensions.
So, you can add features like subscriptions, advanced payments, and marketing tools as needed. It also works best for users who want customization and some technical setup.
Features
1000+ extensions and themes.
Custom checkout flow options.
Multi-language and 135+ currency support.
Subscription and recurring payment support.
Shipping and delivery tools.
Mobile app for store management.
Pros
Free core plugin with no platform fee.
Full customization with the WordPress ecosystem.
Supports multiple payment gateways.
Built-in analytics and reporting options.
Cons
Requires hosting and setup management.
Can face performance or UI issues.
Security depends on user setup.
Pricing plans
1. Free with no platform fees.
2. $0.30 + 2.50% to 2.9% trasnaction fees if using WooPayments.
3. $25 to $350 per month for hosting your store.
4. $29 to $299 per year for extensions.
7. TikTok Shop
TikTok Shop is a social commerce platform that allows you to sell products directly through short videos, live streams, and in-app listings.
Instead of relying on a traditional storefront, it focuses on content-driven selling where products are discovered through entertainment and engagement.
You can also tag products in videos, run live selling sessions, and use creators or affiliates to promote your items. Plus, it’s especially effective for brands targeting younger audiences and trending products.
However, success depends heavily on content quality, stability, and audience engagement.
Features
Live selling and product promotion.
Video-based product showcasing.
Dedicated shop page.
Campaign and promotion tools.
Order and product management via app.
Affiliate program for creators.
Pros
Direct access to the TikTok audience.
No listing fees.
Integration with platforms like Shopify.
Built-in checkout and order management.
Cons
Complex setup for beginners.
Commission and transaction fees.
High competition.
Pricing plans
1. Commission: 2.70% to 4.32% based on the item for the marketplace.
2. Marketplace Commission: 4.86% to 11.34% based on the item for the marketplace.
3. Mall Commission: 3.24% to 14.58% based on the items for the marketplace.
4. Transaction Fees: 2.18% to 3.27% per sale.
5. Referral Fees: 6% per order.
6. Refund Administration Fees: 3.50% to 3.78% per sale.
8. Wix
Wix is a website builder with built-in eCommerce features that allows users to create and manage an online store. For that, it has a visual drag-and-drop editor to make courses simple.
It’s also made for beginners and small businesses that want a fast. Plus, you will find a simple way to go online without technical skills.
The platform also offers pre-designed templates, built-in marketing tools, and payment integrations.
Besides, you can manage products, orders, and content from one dashboard.
While it is easy to use, some advanced eCommerce features may require additional apps or upgrades.
Features
900+ website templates.
Drag-and-drop editor.
Support for digital and physical products.
AI tools for design and setup.
POS and retail selling options.
Integration with platforms like Etsy and eBay.
80+ payment gateways.
Pros
Easy to use with no coding.
Large template library.
Built-in marketing and SEO tools.
Suitable for small businesses.
Cons
Extra fees for third-party payments.
Advanced features require apps.
Pricing plans
1. Light: $17/month.
2. Core: $29/month.
3. Business: $36/month.
4. Business Elite: $159/month.
9. Squarespace
Squarespace is a website platform that focuses on clean design and simplicity while offering built-in eCommerce features.
Plus, it allows users to create visually strong online stores for products, services, or digital content without needing technical skills.
The platform also includes tools for product management, payments, marketing, and analytics.
Besides, it’s best suited for small businesses, creatives, and service providers who want an expert-looking site with minimal setup. But, it offers fewer integrations compared to other platforms.
Features
AI-based page and product design.
Check out add-ons and upsells.
Local delivery, pickup, and shipping options.
Payment options include Klarna.
Order and customer management tools.
Gift cards and subscription support.
Pros
High-quality templates and design.
Simple interface.
Built-in SEO and marketing tools.
Supports products and services.
Cons
Limited payment gateway options.
Fewer extensions and integrations.
Pricing plans
1. Basic: $12/month (annually).
2. Core: $17/month (annually).
3. Advanced: $25/month (annually).
10. Podia
Podia is a platform built for creators who want to sell digital products such as courses, downloads, memberships, and communities.
It also combines product hosting, website building, and email marketing into one system. Thanks to this, you will need no extra tools.
Plus, this platform focuses on simplicity that lets users launch products, manage clients, and run email campaigns without technical setup.
It’s also suitable for beginners and small businesses. But this platform offers fewer customization and analytics options compared to advanced platforms.
Features
Course and digital product creation.
Webinar hosting.
Sales page builder.
Global tax handling.
Coupons, upsells, and payment plans.
Membership tiers.
Pros
Simple interface.
Built-in email marketing.
Supports multiple digital product types.
Payment integration with PayPal and Stripe.
Live chat and email support.
Cons
No mobile app.
Limited customization and analytics.
Pricing plans
1. Mover: $33/month.
2. Shaker: $75/month.
Try the Best Online Selling Platform
After finding the best online selling platforms, it’s time to make a choice. Well, you can’t single out all the platforms as not all is a cup of tea.
Just be sure to pick one that solves your pain points or requirements. But, don’t go with one prioritising the budget, as you will miss a lot of core features.
Overall, it’s up to you to decide. Hope you find this guide helpful and detailed enough to get some ideas on these gems.
