Thinkific Plus is a custom plan for enterprise-level course creators and large businesses.
But is it truly the right fit for creators looking to scale?
In this blog, we’ll explore Thinkific Plus, its features, pros, cons, and pricing. You can then determine if it aligns with your needs and goals.
With such a big investment, it’s essential to consider every aspect before making a decision.
By the end of this article, you’ll have a clear understanding of whether Thinkific Plus meets your expectations or if there’s any better alternative for you. Let’s dive in!
What Is Thinkific Plus?
Thinkific Plus is a custom solution offered by Thinkific for enterprise-level creators, businesses, and educational organizations. It provides advanced features and scalability for those managing high-volume online learning programs.
Notably, this plan provides customization options, advanced analytics, and dedicated customer support to help larger enterprises. But, Thinkific Plus puts plenty of limitations on you. Without the platinum plan, you can not get unlimited students and unlimited communities. Plus, if you need to manage multiple sites with a "sandbox" setup you have to pay additional fees. Also, the branded mobile app comes as an expensive add-on.
What’s more, Thinkific Plus comes with a significant investment that might cost between $27,000 and $56,000 annually (the pricing is not fixed, it may vary from users to users). On top of this, there are additional charges for features such as extra sites, branded apps, higher student limits, community access, and one-on-one dedicated customer support.
How Much Does Thinkific Plus Really Cost?
Thinkific Plus has custom pricing plans. The prices may differ depending on different customers. But in general, it comes with four different tiers. However, the pricing may leave many businesses questioning the value of money. Here’s a sneak peek of the four different probable plans:
Thinkific Plus Lite: This plan might cost approximately $26,000 per year. This is an entry-level plan that offers email support, up to 20 user roles, and a limit of 10,000 active students.
Thinkific Plus Silver: Costs around $33,000 annually. This tier includes Customer Success Scale support, 40 user roles, and up to 20,000 active students.
Thinkific Plus Gold: Something around $46,000 per year, you’ll get a dedicated 1:1 Customer Success Manager (CSM), 60 user roles, and a capacity of 50,000 students.
Thinkific Plus Platinum: At $56,000+ annually, this plan offers unlimited user roles and active students, along with a 1:1 CSM.
Here’s an idea of how much Thinkific Plus pricing might be for a user:
*These pricing plans may vary from customer to customer. The pricing plans are only shared if you contact Thinkific support.
Thinkific Plus comes with a high price tag that may not suit all types of creators or businesses. On top of that, the pricing structure is variable from user to user. In addition, some features remain restricted across different tiers. These limitations can limit creators looking for flexibility and scalability.
If you want dedicated customer success manager support, you have to go for the expensive Platinum plan. Moreover, Plus Lite, Silver, and Gold Plans still put limitations on you with features like limited students, user roles, communities, and the absence of dedicated support.
Then again the Lite plan can strain budgets. Additionally, if you need some potential add-ons, such as branded apps or additional sites, it may lead to a higher investment further.
So, Thinkific Plus may not be the right fit for enterprise-level creators actually.
Thinkific Plus Features
Thinkific Plus comes with several features to help creators, educators, and businesses. Here's a breakdown of the key features:
eCommerce: Sell your courses, and memberships and manage payments.
AI Tools: Leverage the power of AI to make your course creation process easier.
Integrations and Partners: Connect with Thinkific APIs, integrations (100+ tools), and partners.
SCORM: Import SCORM content for a better learning experience.
Dedicated Support: Access priority support for technical and strategic needs.
Moreover, you can use learning products like:
Course Builder: Create unlimited courses
Communities: Offers 40 communities with 800 spaces in the Plus Silver plan.
Key Use Cases of Thinkific Plus
So, what is Thinkific Plus for? Here are the use cases of Thinkific Plus as they have listed on the website:
Customer Training
Revenue Generation
Employee Training
Lead Generation
Advantages of Thinkific Plus
There are a few positive sides of Thinkific Plus for creators, educators, and businesses. Here are the key advantages:
Robust eCommerce features to sell courses, memberships, and manage payments
AI-Powered tools to simplify course creation
100+ third-party integrations and APIs
Import SCORM content to enrich the learning experience
Dedicated technical and strategic support for your business
Comprehensive learning products
Limitations of Thinkific Plus
Here’s how Thinkific Plus might be restricting you with your business—
Limited student capacity
No one-to-one customer success support until the Platinum plan
Limited number of communities
Restricted admin roles and permissions
Branded mobile apps are only available as an expensive add-on
Extra cost for a sandbox site
Overpricing that might range from $26K to $56K+ annually
Why Look for an Alternative to Thinkific Plus?
Thinkific launched Thinkific Plus as a premium solution for enterprise-level course creators and businesses. However, it comes with significant drawbacks that make it less appealing for creators.
Here’s why you should explore better alternatives instead of sticking with Thinkific Plus:
1. High Costs That Can Break Your Bank!
One of the biggest setbacks of Thinkific Plus is its excessively high pricing. Even the Lite plan will cost you at least $27,000 annually. Plus, you have to pay extra fees for add-ons. Moreover, this plan includes an extra charge for dedicated customer support as well.
Thinkific Plus Platinum can cost you more than $56,000 per year. Even in the higher plans, Thinkific Plus takes extra payment for add-ons such as branded mobile apps or sandbox sites. That is to say, the return on investment simply doesn’t justify the expense for mid-sized businesses or creators.
2. Limited Students Capacities
Thinkific Plus imposes limits on active students, even in its higher-tier plans. For instance, the Silver plan lets you run 20,000 active students. If you want to scale beyond these limits, you have to upgrade to even pricier plans or negotiate custom plans.
3. Limited Number of Communities
Even in the Thinkific Plus Silver, you can only create 40 communities. This restriction can hinder growth for creators targeting a broader audience.
4. Essential Features Hidden Behind Paywalls
Features like branded mobile apps, sandbox sites, unlimited students, and unlimited communities are either missing or come as expensive add-ons. Even, one-to-one customer success manager support is not available in the Silver plan.
Due to the limitations imposed on each plan, creators often find themselves forced to upgrade to the Platinum plan. It can lead you to stretch your budget further.
5. Restricted Administrative Roles
Thinkific Plus offers restricted admin roles and permissions. Even in its Gold plan, user roles are limited to 60. If your organization requires a more flexible structure, this limitation can be a major setback.
6. Not a Good Fit for Midsize or Large Enterprises
Let’s consider three types of businesses that can use Thinkific Plus.
Small Businesses/Creators: Budget is one of the biggest factors for beginner-level creators and businesses. Thinkific Plus is hence not a good fit with such high pricing.
Midsize Businesses/Enterprise-level Creators: As we have mentioned, Thinkific Plus is not suitable for mid-level creators even. Because, there are plenty of limitations like limited, student cap, communities, user roles, lack of dedicated support,
Large Enterprises: Thinkific Plus falls short in delivering enterprise-level features as standard. Even the highest Platinum plan takes extra bucks for additional add-ons like mobile apps, and sandbox sites.
Is There Any Better Option than Thinkific Plus?
So, how do course creators make decisions?
Budget?
Features?
Support?
While Thinkific Plus might seem appealing initially, it often falls short in these areas. Many enterprise users find the high pricing and limited flexibility of Thinkific Plus as a significant drawback.
If you’re looking for a platform with an affordable budget, enterprise-level features, and one-to-one dedicated customer support, EzyCourse is the perfect alternative. It’s an all-in-one online platform built to empower creators, not to burden them like Thinkific Plus.
What Is EzyCourse?
EzyCourse is an all-in-one online platform to create and sell courses, communities, memberships, etc. It provides a wide range of tools to support all types of creators and businesses.
In short, EzyCourse is —
Feature-rich
Budget-friendly
Easy-to-use
If you are looking for an enterprise-level solution, EzyCourse has got your back. The platform has a plan called ‘EzyCourse Enterprise’ that is specially designed for enterprise-level creators.
However, EzyCourse’s regular plans are also suitable for large businesses. For example, you can get access to the most advanced features in the Elite plan. Here’s a sneak-peak of the Elite plan:
All features unlimited
Free White-label mobile apps
Zoom premium license (300 Attendees)
Direct access to CEO
Top priority feature requests
All current and future add-ons worth more than $17k+
Dedicated tech team group in WhatsApp
VIP one-to-one customer support
Top Features of EzyCourse
20+ revenue streams
250+ amazing pre-made templates
Branded Android & iOS mobile app
Zoom premium licence
SCORM supported
170+ languages supported
Native certificate builder
Facebook-like community feed
Premium memberships tools
Events and Appointments
Group and private chat
Real-time push & popup notifications
Complete white-label branding
Built-in email marketing
Dedicated customer support through phone, chat, and 1:1 meetings
What’s more, you can enjoy more than 20 add-ons like —
Marketplace add-on to create a course marketplace site
DRM add-on for content protection
AI subtitle generator
Gamification and coins system to gamify courses
Site-wide search engine to create a search engine for your site
Web push notifications to keep your users engaged
Thinkific Plus vs. EzyCourse: Which One Is Worth Your Money?
Is Thinkific Plus worth your money? Or is it just a fancy marketing trick? This section of this blog is for confused people looking for a better option than Thinkific Plus.
Let's now compare Thinkific Plus and EzyCourse side by side and see which is better.
1. Pricing
Honestly, Thinkific Plus charges like a luxury car but delivers the experience of a lemon. Now, let’s break down the pricing comparison:
Thinkific Plus Pricing: Thinkific Plus comes with four different tiers—
Plus Lite: $26,000+ per year
Silver: $33,000 annually
Gold: $46,000+ per year
Platinum: $56,000+ annually
EzyCourse Pricing: EzyCourse starts at $59/month. Here is the annual pricing breakdown:
Essential: $540/year
Pro: $1500/year
Unlimited: $2388/year
Elite: $3588/year
There is also a lifetime plan. You can just pay once and enjoy it forever with no recurring fees, and no hidden costs:
Essential Lifetime: $1850
Pro Lifetime: $4200
Unlimited Lifetime: $6190
Elite Lifetime: $9900
What’s more, EzyCourse has an enterprise plan. This plan typically starts at $1,990/month. The Enterprise plan is packed with more advanced features. However, EzyCourse’s Unlimited and Elite plans can be compared with Thinkific’s Plus or other platforms’ Enterprise plans. If you are looking for flexibility and power, the Enterprise plan will be a great option for you.
Even the Pro plan lets you host unlimited courses, communities, membership plans, students, instructors, and the whole thing! Here’s the comparison chart—
So, Who is the Winner?
On the one hand, EzyCourse offers great value for your price. It’s affordable and only costs you barely 6% of Thinkific Plus. On the other hand, Thinkific Plus is pricey and limited. Its plans are very expensive. Again, there are extra charges for features like branded apps, user roles active students, communities, and so on.
So, clearly EzyCourse wins the game!
2. Hidden Costs
Thinkific Plus looks can cost you extra bucks after you get started. Here’s how much you’ll pay for add-ons:
Branded Mobile App: Thinkific charges £199/month (~$250/month).
Extra sandbox site: Another £394/year (~$500/year) for each site.
Premium features like extended roles and advanced analytics also come as add-ons.
Meanwhile, EzyCourse includes these features by default without any upcharges:
Branded iOS and Android mobile app: Free from the Unlimited plan.
Multi-site management is included in the enterprise plan.
Advanced features like memberships, communities, live classes, and white-labeling take no extra fees.
So, Who is the Winner?
EzyCourse wins here again. You pay once and get everything you need. No surprises, no hidden fees.
3. Dedicated Customer Support
Thinkific Plus tiers offer tiered support:
Lite plan: You get email support only. There is no direct guidance.
Silver plan: Limited "Scale CS team" without personalized 1:1 guidance.
Gold and Platinum plan: You can access a dedicated Customer Success Manager (CSM). But there are extra charges if you need more calls.
On the other hand, EzyCourse is widely recognized for its excellent dedicated support:
Get 24/7 premium support with personalized guidance at no additional cost.
Direct access to the CEO in the Elite plan.
Dedicated Tech support via WhatsApp group
All clients are treated like VIPs.
So, EzyCourse wins in the comparison clearly. You’ll get personalized help, whenever you need it—no matter your plan.
4. Advanced Features
Both platforms do have a lot of features but Thinkific still limits you on several features.
Student Limits
Thinkific Plus applies limitations on the number of students you can serve:
Lite Plan: 10,000 students max.
Silver Plan: 20,000 students max.
Gold Plan: 50,000 students max.
EzyCourse offers you to serve Unlimited students from the essential plan. Whether you have 100 students or 1 million, you’ll never have to worry.
Communities and Memberships
Thinkific Plus plans to restrict your ability to build communities:
On their Silver Plan (£2,187/month), you’re limited to 40 communities with a total of 800 spaces.
EzyCourse lets the creators to scale without barriers:
Unlimited communities, memberships, and spaces on all plans.
Here’s a glimpse of the feature difference between the two platforms:
5. Email Marketing
Thinkific Plus: Basic email marketing with no automation. You’ll need an external tool for advanced features (extra costs!).
EzyCourse: EzyCourse incorporates a built-in, advanced email marketing feature. You can run email campaigns with customizable templates and fully automated sequences without any extra cost.
6. Mobile App
Thinkific Plus: Branded mobile apps are only available as an expensive add-on. You have to pay at least $250/month for a white-label mobile app. But there is a limited customization option in the app.
EzyCourse: The platform provides branded mobile apps in affordable plans. If you use the Unlimited plan, you will be gifted with a Free branded app.
Should You Choose EzyCourse Instead of Thinkific Plus?
As we have discussed above, Thinkific Plus is only marketing itself as an "all-in-one" solution. But in reality, it is neither an enterprise-level solution nor a good option for course creators!
Notably, EzyCourse offers everything you need with very affordable pricing. You get everything from course creation to community building to email marketing. This platform doesn’t limit you with your business. You can scale your business without paying extra payments.
So, why choose an overpriced platform with feature limitations? EzyCourse gives you all the features, dedicated support, and value you need without paying high.
Final Words
Thinkific Plus is a pricey, restrictive, and add-on heavy platform. EzyCourse, on the other hand, offers —
Affordable plans that let you save 94% compared to Thinkific Plus
Lifetime deals with no recurring fees
Unlimited everything—students, communities, memberships, and more
All premium features are included at no extra cost
24/7 dedicated one-to-one support without any extra charge
Free branded mobile app with the Unlimited plan
Suitable for all types of creators and businesses
So, the choice is yours. You can grow better with EzyCourse without wasting much. Why wait!? Start your journey now!
