Ever stared at a blank screen days before Black Friday, wondering what to run this year?
Yep, a few years ago, we found ourselves in a similar situation as well.
But after years of A/B testing, tweaking, and learning what actually works, we’ve cracked the code.
So, in this blog, we’ll share 13 proven Black Friday campaign ideas to spark your creativity, get your campaign rolling. And most importantly, that will drive real conversions for your business.
Let’s Warm Up with Some Black Friday Marketing Stats
A quick glance at the Black Friday marketing statistics can boost your marketing ideas, strategy, and spirit to achieve success.
Here are some:
1. The Black Friday sales market is projected to reach approximately $278.645 billion in 2024. (Source: Tidio)
2. Black Friday 2024 U.S. online sales reached $10.8 billion, a 10.2% increase from 2023. (Source: Digital Commerce 360)
3. Global Black Friday online sales totaled $74.4 billion in 2023, up 5% year-over-year. (Source: TechCrunch Media)
4. In-store sales on Black Friday 2024 increased by 0.7% compared to the previous year. (Source: Reuters)
5. Over 200 million consumers shopped during the Thanksgiving to Cyber Monday weekend in 2023, with 80% shopping on Black Friday. (Source: Influencer Marketing Hub)
6. Black Friday emerged as the most popular day for in-store shopping in the U.S in 2023, attracting 76.2 million shoppers to brick-and-mortar locations. (Source: Queue-it)
7. 64% of consumers will shop online this Black Friday, with 36% seeking deals on social media. (Source: Wisernotify)
8. Over 90 million people in the US alone shopped online on Black Friday 2023. (Source: Tidio)
9. During the 2023 Holiday Season, U.S. retail sales increased by 3.8% year-over-year (YoY). The total reached a record $964.4 billion. (Source: NRF)
Now, let's explore the top 13 Black Friday campaign ideas that you can use on this upcoming campaign.
1. Sneak Peek Your Offers & Unveil them
Who doesn't love a little mystery before the big reveal?
You see, these days movies are having promotions or unveiling their posters, trailers, and giving their audience a thrill.
The same you can do with your Black Friday campaign ideas sale. Many businesses are also adopting this tactic.
However, your offer preview doesn't just tease your offers; it sets the stage for the main event and gets people emotionally invested even before the sale begins.
You can start early hype with email teasers, Instagram countdowns, or even a "coming soon" landing page with a banner and content.
Here's a proven example from 2024 by Hostinger:
Also, drop hints about what's on sale without revealing too much- just enough to spark curiosity and get customers watching for updates.
Once the anticipation is high, unveil your offers with a bang. This could be through a live countdown post, an email reveal, or an exclusive early-access event for subscribers. The key is to make the launch feel like an event, not just another sale.
Here's Hostinger's 2025 Black Friday campaign ideas (banner image)
2. Make Early-Access Sale (Email + Loyalty)
Giving your most loyal customers early access to your Black Friday deals isn't just a nice gesture; it's a strategic move that builds excitement and exclusivity.
And this is the most popular marketing technique most companies follow to attract their customers.
How to start?
Send a personalized “early-access" email to your VIP or loyalty members a day or two before your Black Friday campaign goes live.
You must use attractive email copy, from the subject line to the body. Moreover, many brands send emails with a banner image- the simplest way to convince the audience.
Here's an example:
[However, if you want to make a template like this, you can use EzyCourse email builder to make one. A tutorial for designing an email template is also here.]
This approach not only rewards loyal customers but also drives higher conversion rates, since these shoppers are already warm leads who trust your brand.
Plus, it creates FOMO among regular subscribers who'll want to join your loyalty list next time to get the same perks.
You can read more about the email marketing tips and strategies guide to make your Black Friday campaign better.
3. Segmented Audience Offers
What if you could make a single blanket discount for each of your customers?
Segmented offers allow you to do exactly that.
You can send personalized deals based on your customers' behavior, preferences, and purchase history. Or you can segment them by demographics, browsing habits, or even past Black Friday interactions.
For example, if your customer frequently buys tech gadgets, show them deals on accessories or upgrades. If another prefers home decor, highlight the trending comfort items.
When people feel understood, they click faster and make more purchases.
However, personalization doesn't just increase engagement; it boosts conversion rates by making every offer relevant, timely, and irresistible.
So, this Black Friday, ditch the one-size-fits-all approach and deliver messages that make your customers think, "Wow, they really get me."
[You can make your audience segment by using tools. Here's this 10-segmentation tool that may help you out.]
4. Offer bundle deals
Bundles are a classic Black Friday tactic for a reason. Many business owners sell their products in bundles rather than selling them individually.
So, why not package them together?
For example, if you are selling a plugin, consider offering an add-on or a premium license of another product to make your offer more lucrative.
As well as the benefits are twofold:
Higher Average Order Value (AOV): Customers are buying more items at once, which boosts your revenue.
Perceived Value: A bundle often feels like a deal, especially if the total price is lower than buying everything separately.
However, you can make yourself creative here by doing these:
Pair products that complement each other to cross-sell them naturally
Offer basic, standard, and premium sets to appeal to different budgets.
Make your customer feel exclusive by titles "Black Friday Only" or "While Supplies Last."
Here's a banner example from EzyCourse's last Black Friday deal
Overall, the key is to make your offerings irresistible: customers should feel like they're getting more than just a discount; they're getting a complete solution in one purchase.
5. Hold a Flash or Hourly Deals
Flash or hourly deals are short-term promotions that give customers a reason to act fast.
Whether it's a "2-hour special” or a "limited quantity hourly deal,” these campaigns tap into the fear of missing out (FOMO) and let's be honest, FOMO sells really well.
That's not just the words!
TrustPulse reports that 60% of people make a purchase due to FOMO, even within 24 hours.
This demonstrates how FOMO-based strategies can significantly boost conversions and engagement during your Black Friday sale.
However, if you want to do so, here are our pro tips to give your sale a maximum impact:
Schedule smartly: Launch deals during peak traffic hours.
Promote heavily: Use email, push notifications, and social media to announce each hourly deal.
Highlight scarcity: Show limited stock counts or countdown timers to increase urgency.
6. Tiered Discounts (spend more, save more)
Tiered discount is another Black Friday campaign idea that is simple, strategic, and incredibly effective for boosting your average order value (AOV).
It's powerful due to its psychological effects. Customers hate leaving value on the table. If they're close to the next tier, they'll often add one more item just to "unlock" the bigger discount.
In one word, this concept is straightforward- the more customers spend, the more they save.
For example:
Spend $50, get 10% off
Spend $100, get 25% off
Spend $200, get 40% off
It's a win-win situation: shoppers feel rewarded for spending more, and you increase your total sales per order.
To make it work even better, you can do something like:
Clearly visualize the tiers on your website or banners.
Add progress bars in the cart ("You're $18 away from 20% off!").
Combine it with urgency, with expiration time, so they don't “think about it later.
Here's a proven work (by Pottery Barn) that people do to execute as Black Friday Campaign ideas
7. Giveaway A Free Gift with Every Purchase
Who doesn't love freebies?
Stats say free gifts can increase your store's AOV by up to 30%.
And the shocking part is- even 70% of consumers would switch from their go-to brand for a free gift.
That's why offering a free gift with every purchase during Black Friday can be a total game-changer for your campaign.
The gift doesn't have to be expensive. In fact, even a small add-on that complements your product can make a big difference.
Think of a free 3$ antivirus with your SaaS product order, a full 100+ design packs, or a digital bonus like an eBook or mini course. The idea is to make customers feel rewarded just for hitting “checkout."
However, to make it even more effective, showcase your gift clearly- use product photos, highlight it in your banners, or add a “Free Gift Included!” badge on product pages.
Let’s have an example from Creative Fabrica
And remember to establish scarcity in your potential customers' minds with phrases like "Only while supplies last," "limited stock available,” or similar expressions. These words can encourage buyers to act quickly and purchase your product.
At the end of the day, a free gift turns a good deal into a feel-good deal. And that's exactly what makes customers remember your brand long after Black Friday ends.
8. Can do Influencer Partnerships
What comes to your mind when you hear the name “Tom Cruise?"
It's Mission Impossible, right?
Or you have known the story of J.K. Rowling about 12 times of failure to publish Harry Potter.
If these people get engaged with a brand (influencer partnership), will you dare to ignore their words?
We bet that 99% won't, because people love to listen to those they are already popular, being followed by thousands and trusted. It feels like a personal recommendation rather than a promotion.
That’s why influencer partnerships are one of the most effective ways to reach new audiences and build trust fast.
But the con is that you can't get Tom Cruise to promote your business. You don't need celebrity-level influencers for your business.
Simply, searching for micro-influencers with 5k–50k followers will get your job done. They can also drive higher engagement and more authentic conversations.
Here’s an example, an influencer doing a promotion on social media
However, to make your campaign truly effective:
Select influencers who align with your brand's values and target audience.
Give them creative freedom to present your offer in their authentic style.
Track performance through unique codes or links to measure ROI.
When done right, influencer collaborations not only drive sales but also build credibility and community around your brand.
[Though you can be an influencer too, read this content creator blog to make yourself one with zero experience]
9. Loyalty Point Boosters / VIP Perks
As your existing customers are already familiar with your products, offering them an exclusive reward or doubling their loyalty points makes them feel valued
Even though they are more likely to shop with you again (and again).
Here's how you can make it work:
Double or triple points on every Black Friday purchase.
Early access to your biggest deals before the public.
Exclusive VIP bundles or gifts for your most loyal customers.
However, don't forget to promote your VIP benefits through email or SMS before Black Friday hits. Let them know their loyalty comes with privileges like early access, bonus rewards, or special pricing (all of these we have mentioned before).
A loyalty-focused campaign doesn't just drive short-term sales; it builds long-term relationships. And that's how your brand wins not just on Black Friday, but all year round.
👉 Set Up Point Boosters with EzyCourse Gamification!
10. BOGO / Buy 2 Get 1
Another popular type of deal that shoppers can't resist is the BOGO offer; referred to as- "Buy One, Get One", "Buy 2, Get 1 Free," or “Buy X, Get Y.”
It's a simple concept, but it triggers a powerful psychological effect: people feel like they're getting extra value for the same price.
Even studies show that 60% of shoppers are interested in whether the product is advertised as BOGO.
This BOGO deal is a perfect Black Friday campaign idea because it combines urgency and value perception. Shoppers don't feel like they're spending; they feel like they're winning.
Here's an example from a leading fast-food chain, McDonald’s.
Let's know how you can make your BOGO work:
Bundle complementary items. For example, "Buy 2 skincare serums, get a cleanser free."
Use it to clear inventory. Great for moving older stock without slashing prices too deeply.
Create tiered BOGO offers. For example, "Buy 3, get 2" for your most favourite products.
And don't forget to highlight the math. Make it easy for your customers, such as "Save 33% instantly" or "Your third one's on us," to grab attention.
11. Wishlist Price-Drop Alerts
Online sales often face a common problem: shoppers browse, add items to their cart, and then… vanish.
Your Black Friday sale may also face this because people are comparing deals everywhere.
That's where the wishlist price drop comes in.
Set an automated reminder for your audience via email, SMS, or even a push notification. It can nudge those hesitant buyers to complete their purchase.
Here's the trick that makes it convert, as well as adds a small extra incentive in their pocket. For example, you can-
Offer an extra 10% off if they complete their purchase within 12 hours.
Include free shipping as a last-minute bonus.
Use a friendly tone like: “Hey, your Black Friday picks are still waiting- but not for long!"
Here's a pro tip: Combine price-drop alerts with a countdown timer in your email or app notification for an extra sense of FOMO. You'll be amazed at how quickly "just browsing" turns into "just bought."
12. Gamified Discounts (spin-to-win / scratch cards)
Gamification psychology works in a loop, incorporating elements such as curiosity, competition, and reward.
When customers get to play for their discount, it instantly boosts engagement and time on site.
Whether it's “Spin the wheel to win up to 50% off" or "Scratch to reveal your secret deal," these small interactive moments can lead to big conversions.
Here's how you can make it work:
Keep it simple. One spin or scratch per user to maintain fairness.
Include meaningful prizes, such as free shipping, gift cards, or tiered discounts.
Promote urgency. You can add a timer, with a caption like “Your reward expires in 15 minutes!" to drive action.
It's not only fun, but also effective. Gamified campaigns can increase email signups, reduce cart abandonment, and make your brand feel more dynamic and memorable.
So, instead of simply giving a discount, let your customers earn it. Because when they win something, even a small prize, they're far more likely to complete the purchase and share the excitement with others (word of mouth marketing strategy).
13. Offer Giftcard Specials
Black Friday shoppers are deal hunters, and a gift card specially allows them to lock in savings now for shopping they haven't even planned yet.
However, you can make your gift card offer irresistible by adding a little bonus, such as:
"Buy a $100 gift card, get a $20 bonus card.”
"Purchase a $50 card and receive an extra $10 for yourself.”
"Free e-gift wrap or personalized message with every gift card purchase."
You can promote your gift cards on your homepage, through social media, and in email campaigns. They're easy to market, require no shipping, and appeal to anyone still on the fence about what to buy.
Here's a gift card example for Black Friday sale from Intersport Elverys:
Questions You May Ask for Black Friday Campaign Ideas
Q: When should I start planning my Black Friday campaign?
A: Ideally, weeks in advance, not just on the day. Many brands start teaser offers or email warm-ups 2-4 weeks ahead.
Q: How long should my Black Friday sale run? One day or more?
A: It doesn't have to be only one day. Many marketers extend into a full “Black Friday week” or include early-access and follow-up offers.
Q: Which channels should I use for Black Friday promotions?
A: Multi-channel approach works best: email, social media, on-site banners, SMS, retargeting ads.
Q: What kind of offer converts best during Black Friday?
A: Offers that combine urgency + value. Some examples: flash deals, bundles, free gifts, and gamified discounts.
Q: Should I run separate Black Friday campaigns for existing vs new customers?
A: Yes, by segmenting your audience. Give your loyal customers early access, bonus perks, or exclusive bundles. Then run acquisition-focused offers for new shoppers with slightly different messaging.
Q: How do I measure the success of my Black Friday campaign idea?
A: The key metrics are: conversion rate, average order value (AOV), return on ad spend (ROAS), customer lifetime value (CLV) from new buyers, and email list growth.
Q: What common mistakes should I avoid while executing Black Friday campaign ideas?
A: Starting too late, relying only on heavy discounts, neglecting mobile experience, under-estimating fulfilment capacity, and not aligning messaging across channels.
Ready to Execute Black Friday Campaign Ideas?
Black Friday isn't just about slashing prices; it's about creating experiences that connect, excite, and convert your audiences.
However, the truth is that ideas only work when you execute them strategically.
We hope that this blog, featuring 13 Black Friday campaign ideas, will be of great help to you during this upcoming sale.
And, if you're looking for a smarter way to build your campaigns this black friday, sell digital products, or host online courses, platforms like EzyCourse can make that process effortless.
The biggest news is that EzyCourse is offering this year a Black Friday deal, a lifetime deal, and an appealing anniversary deal too.
So, go beyond discounts this year. Build excitement, reward your audience, and make every click count.
Wish you the very best for Black Friday sale!
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