On Black Friday, people turn on their shopping mode. The amount of lucrative discounts and offers can turn anyone into a paying customer.
We often see that plenty of brands struggle to gain the attention of interested shoppers. You can’t just mark down your prices and expect customers to come rushing in. You need smart, proven solutions for interacting with customers and gaining leads.
An effective Black Friday marketing plan doesn’t necessarily require high budgets or complicated methods. A properly planned strategy can transform this shopping event into your most successful and most profitable day of the year.
In this blog, I will share 10 proven Black Friday marketing strategies that you can use for your business to skyrocket your sales
10 Proven Black Friday Marketing Strategies
Here are the 10 proven Black Friday marketing strategies that definitely skyrocket your sales in 2025:
1. Define Your Black Friday Marketing Goals Before Starting
2. Offer Early Access Email Campaigns
3. Use Social Media and Influencers
4. Create Urgency
5. Bundle Products and Add Value
6. Optimize for Mobile
7. Gamify Your Offers
8. Implement Cross-Sells and Upsells
9. Craft Compelling Landing Pages
10. Offer Free Shipping or Bonuses
Let's discuss the details of each strategy.
1. Define Your Black Friday Marketing Goals Before Starting
Before you go for Black Friday deals, note down the goals of what you want to do. Though a shopping experience is fast and chaotic, identifying your goals keeps you focused.
Think about what specific results you want to achieve for your business during November? Define your success metrics.
Here are some examples of Black Friday marketing goals you can modify according to your business dynamics:
In the first weekend of the promotion, earn 200 sales
Sign up 75 new members to your loyalty rewards program by Monday
Collect 600 fresh email addresses to grow your subscriber list significantly
Setting specific goals helps you pick the right Black Friday marketing strategy to actually achieve those targets. During this period, most profitable businesses always start with clear goals first, before they begin marketing activities.
Therefore, your goals are the decisions that you make, from the offers you generate to the channels you use.
For example, flash sales with countdown timers do remarkably well when your primary goal is driving purchases. Meanwhile, discount coupons are your best bet to capture email addresses and sales.
Do not ignore this step because it is the foundation that makes everything else work smoothly and efficiently.
2. Offer Early Access Email Campaigns
One of the smartest Black Friday marketing strategies is giving your best customers first access to deals. Giving early access makes your customers feel valued while also creating excitement and a sense of urgency.
This approach works because it rewards your email subscribers and most loyal customers with an exclusive early access period. It drives early conversions and encourages immediate sales.
Start by dividing your email list into different groups based on how much they buy and engage. Your top spending customers should get access to your deals about two days before everyone else sees them.
Your mid-level shoppers can get in one day early, while everyone else waits for the official start. This creates multiple excitement rounds and lets you try different messages to see what connects best.
Customer segments based on loyalty and engagement allow messages to feel meaningful. Here's how you can structure your early access tiers to maximize engagement and drive early sales:
VIP customers get exclusive access 48 hours before the public sale begins
Regular customers receive their special link 24 hours ahead of the main crowd rush
General subscribers join during Black Friday's official timing
Your early access emails need subject lines like "Unlock VIP Access, Shop Before Everyone Else" that grab attention immediately. Inside each email, add countdown timers that show how much time remains before deals disappear forever.
Make your value super clear by explaining what customers actually save, not just throwing percentages around randomly. Instead of saying fifty percent off, tell them they'll save $150 on essential tools. This makes the benefit real and tangible, which drives more people to actually buy from you.
If creating automated email sequences sounds complicated, EzyCourse makes it simple. Its email marketing and automation tools help you design powerful, conversion-ready campaigns that actually boost sales.
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3. Use Social Media and Influencers
Social media is where your customers spend hours every day scrolling, liking, and discovering new products. Black Friday gives you the perfect chance to meet them exactly where they already are right now. You need to start posting teasers about your new deals at least two weeks before the shopping event.
Stories, reels, and live videos can display your best products and explain the exclusive features of those products to your customers. Countdown posts help create anticipation and get people excited about what amazing offers you are planning shortly.
If people continuously see you in their feeds, the more they will remember you when shopping begins.
Influencer partnerships can multiply your reach faster than almost any other Black Friday marketing strategies you'll try today. You need to find creators in your niche who already have the trust and attention of your ideal customer base. Micro influencers with 5-50 thousands active followers often yield much better results at a lower cost.
You can provide your influencer partners with exclusive discount codes that they can share with their fans for the entire sale time. This makes it incredibly simple to track sales and provides their followers with additional incentives to buy from you.
4. Create Urgency
Nothing helps people click the buy button faster than knowing they may miss out on something great. Urgency is one of the most powerful psychological triggers you can use as a Black Friday marketing strategy. When customers feel pressure, they stop thinking and start receiving your offers quickly.
Here are the best urgency tactics to motivate sales during Black Friday events:
Limited Time Offers: You can select the particular time schedules when you want to offer the best deals, like "30% off for today." This pushes customers to make quick decisions. Instead of waiting long to check the availability or forgetting about your offer entirely. If your deal ends, make sure you send it to a lot of different people. So, there is no confusion regarding the deadline.
Countdown Timers: You can display countdown timers on your site and emails to indicate what time is left. These ticking clocks make people really excited. Ultimately, enables them to take action instantly before the opportunity disappears.
Hourly Flash Sales: Each hour, there should be different discounts that keep your customers coming back to your site throughout the day. You can offer electronics at 10 AM, clothing at noon, and home goods at 2 PM. This strategy increases engagement and gives you multiple chances to capture sales from the same visitors.
The secret is being honest with your urgency tactics so customers trust you and come back. All of your deadlines have to be real and visible to shoppers. So, they can actually see time running out. You should want them to feel the anxiety and excitement that a deal will not last forever.
Never extend a deadline you said was final, or people will stop believing your future offers matter.
5. Bundle Products and Add Value
If you tie products together strategically and wisely, your customers are more likely to spend more. Product bundles work great because shoppers get an awesome deal on multiple items. Stop selling products individually. Rather, combine complementary items in every bundle at slightly cheaper prices.
Think about what your customers usually like, and then decide how you can bundle products.
For skincare items, you could sell cleansing, toner, and moisturizer products together. You could sell a laptop with a leather cover, a wireless mouse, and a cleaning kit for tech products.
The objective is to make the bundles feel more valuable than purchasing each item separately.
You can also boost perceived value by adding a free item with every purchase. This encourages customers to add only one more item to their cart and qualify for bonuses. The freebies in your purchases should not cost you a lot. But it should be necessary and helpful to your customers.
A travel-size product, exclusive sample, or branded accessory works perfectly as a compelling free addition.
6. Optimize for Mobile
It is estimated that mobile devices accounted for 69% of all global spending in 2024. If your site isn’t mobile-friendly, it basically turns away most customers. It must be easy and smooth from start to finish to work with this mobile experience.
First, test your entire website on various mobile devices and see how everything looks and functions. Your product images should load quickly, and buttons must be large enough to work easily without mistakes.
From a mobile perspective, the process of checking out must be simple without taking much time. Because mobile shoppers don’t need complex carts. You can also enable mobile payment options such as Apple Pay or Google Pay for instant purchases from your mobile.
If your site takes more than 3 seconds to load, most mobile users will exit your site.
So, upload your images after compressing, avoid unwanted codes, and choose a reliable hosting service to get rid of traffic spikes. Test your mobile site speed frequently, and fix any issues before Black Friday arrives and customers start shopping.
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7. Gamify Your Offers
Shopping can be fun if you add gaming elements to your Black Friday marketing offers. This engages your customers for a longer period of time. People love winning something, even if they just get a discount code or freebie.
Gamification makes shopping a great experience that people want to participate in again and again.
You can make a spin wheel pop-up in which customers can enter their emails to win different discounts. The wheel might offer 10% off, 20% off, free shipping, or a mystery bonus. Although they don’t win the biggest prize, they must get something valuable and exciting.
Nonetheless, this helps you collect email addresses while entertaining your visitors at the same time.
Another fun approach is creating a scratch-off digital card that reveals hidden discount codes, special deals, or surprise gifts. You could also run hourly challenges where customers complete simple tasks to unlock exclusive, limited-time offers.
These interactive elements help make your Black Friday sale feel like a party people would be invited to. The technique is to keep games easy, quick, and rewarding so customers are rewarded without being frustrated.
8. Implement Cross-Sells and Upsells
When some customers are already in buying mode, they're often open to purchasing additional items from your store. Cross-selling displays the products that match the things they have already ordered in their cart.
Upselling encourages them to buy a better version of the same product for slightly more money. Both strategies work especially well at Black Friday when shoppers are searching for discounts and value.
Think about what products naturally belong together and suggest accordingly to your customers during their journey. For cross-selling, if someone buys running shoes, offer them athletic socks or a fitness tracker as complementary items.
For upselling, you might show how upgrading from the basic model to premium add-ons or valuable features. The secret is presenting these options as genuinely helpful recommendations rather than aggressive sales tactics that annoy.
Using sales copy with phrases like "Upgrade Your Selection", "Other Popular Choices", or "Similar Items You’ll Love" is effective for both selling methods. These enticing prompts often motivate customers to make additional purchases. Businesses that use these product recommendation tactics typically see a 10 to 30 percent revenue boost.
Display your recommendations on product pages. Because that’s where customers are actively browsing and considering their purchase decisions carefully. As a result, you can get more revenue from customers who are already buying without expensive advertising.
You're just helping them discover products they actually need and making their shopping experience better overall today.
9. Craft Compelling Landing Pages
Crafting compelling landing pages is another proven Black Friday marketing strategy to skyrocket sales. Landing pages are designed to convert traffic into customers by presenting clear, high-value offers.
These pages are critical for handling high traffic, directing customers to deals, and boosting conversions during Black Friday madness.
Why compelling landing pages work for Black Friday:
1. Fast user experience: A well-optimized page provides a clear and fast experience for millions of shoppers. Mobile responsiveness is especially important, as most Black Friday purchases are made on devices. Your page must work perfectly on smartphones to capture the majority of sales.
2. Higher conversion rates: You can guide customers to a specific offer without distraction with dedicated pages. This leads to a higher chance of conversion than cluttered, unfocused website pages.
3. Clear messaging: A compelling landing page clearly communicates the irresistible offer, whether discounts or bundles. This makes it easy for customers to understand the value you're offering immediately.
4. Urgency and FOMO: Effective landing pages apply psychological triggers like countdown timers and low-stock alerts to create a sense of urgency. These tactics tap into the fear of missing out (FOMO), pushing hesitant shoppers to buy.
5. Targeted approach: You can create different landing pages for different segments of your audience, based on their past behavior or interests. Then you can use personalized offers to improve results and speak directly to what customers want.
6. Improved SEO: Optimizing your Black Friday landing page with relevant keywords can improve your SEO ranking. This attracts more organic traffic from shoppers actively looking for deals right now.
Here is how to make your landing pages more compelling:
Offer irresistible deals: Plan your offers to stand out from the competition by providing unique promotions. Greater discounts make shoppers choose you over everyone else selling similar products today.
Create a sense of urgency: Use elements like countdown timers, limited-time offers, and scarcity messages to encourage action. These psychological triggers push people to buy now instead of waiting or comparing. Scarcity messages like "only 5 left" make products feel more valuable and desirable.
Prioritize mobile optimization: Ensure your page loads quickly and is easy to navigate on smartphones. The majority of shoppers will be on mobile, so this is non-negotiable.
Use strong visuals: High-quality, engaging imagery and video are essential, especially for products like clothing and electronics. Strong visuals sell faster than text descriptions ever could for visual products.
Personalize the experience: Segment your audience and create personalized offers based on their shopping behavior patterns. This increases relevance and conversions by showing people exactly what they want most.
Build anticipation early: Start your marketing campaigns and build excitement well before Black Friday. Capture early-bird shoppers who are ready to buy the moment your sale goes live.
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10. Offer Free Shipping or Bonuses
Free shipping is one of the biggest motivators that pushes hesitant shoppers to finally complete their purchase. Many customers abandon their carts at checkout when they see unexpected shipping costs added to the total. You can eliminate this friction by offering free shipping on all orders or setting a minimum threshold.
For example, free shipping on orders over fifty dollars encourages people to add more items to qualify.
You could also throw in low-cost bonuses like bonus modules or discount codes for future purchases. These small extras make customers feel like they're getting incredible value beyond just the product itself. The perceived value of free shipping and bonuses often outweighs the actual cost to your business significantly.
Why Black Friday Marketing Strategies Matter
Black Friday became America's top shopping day across both physical and online stores in 2023. Physical store visits jumped 4.5%, climbing from 72.9 million to 76.2 million shoppers compared to the prior year. (Source)
Black Friday represents the single biggest revenue opportunity of the entire year for most online businesses today. Shoppers are actively hunting for deals with their credit cards ready and wallets open wide already. Without a solid strategy in place, you're leaving serious money on the table while competitors capture sales.
The right Black Friday marketing strategies help you stand out in an incredibly crowded and noisy marketplace. You're not just competing with direct competitors but with every brand trying to grab attention that day. Strategic planning ensures your message reaches the right people at exactly the right moment when they're ready.
Poor execution means wasted ad spend, low conversions, and disappointing results that hurt your bottom line significantly.
If you are an online course creator, you can use an all-in-one platform, EzyCourse to manage your course business and students easily. At the same time, this platform has all the tools to help you execute winning Black Friday marketing promotions from your website. You get expert support building high-converting marketing funnels, course content, email sequences, and optimized landing pages.
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Final Say
Success with Black Friday marketing strategies depends on proper preparation, smart execution, and flawless coordination from the start. You don't have to use every single strategy we discussed here in this helpful guide today. Pick three to five strategies that match your business goals, audience, and budget.
The secret is to start preparing early, test everything thoroughly, and stay flexible with your approach. When something works well, double down on it and adjust what isn't delivering the results you want.
Implementing multiple strategies at once while managing your business can feel like too much to handle. Keep all the strategies in mind, simplify your marketing efforts and drive real growth results.
Lastly, if you’re planning to sell courses, memberships, or digital products this Black Friday, EzyCourse gives you everything you need in one place. From creating offers to running powerful campaigns with advanced marketing tools — you can manage it all! Get started with EzyCourse now.
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