Looking for ways to bring new people to your membership site? Searching a lot on the internet on how to drive traffic from YouTube to your website. Don’t rush here and there. You landed on the right article.
YouTube is the world’s second-largest search engine. Millions of users visit it for both fun and learning. That means you can reach a fresh audience by sharing your videos there.
Yes, building a loyal YouTube community takes time. Converting viewers into site visitors also requires effort. But don’t let that discourage you.
Today, I’ll talk on how to drive traffic from YouTube to your website. To learn how to drive traffic from YouTube to your membership site, read this article until the end!
Is YouTube Good for Driving Website Traffic?
Yes, if you use it correctly, YouTube can drive traffic to your website.
YouTube can bring fresh visitors to your site, but only if you manage it well. One big advantage is that people usually watch videos with a purpose. That means you’re speaking to a target audience.
Well, if you have an existing membership business, YouTube has great potential for you. The platform can lead higher traffic into your site from a YouTube video description. However, viewers won’t automatically click your links, you have to encourage them.
Why Use YouTube for Increasing Website Traffic?
Every marketing method comes with its advantages and drawbacks, and YouTube is no different. Recording videos has never been simpler. However, excelling at video creation takes skill, and growing a loyal YouTube audience is challenging.
If you choose to try it, though, YouTube can drive a steady stream of new people to your website for several reasons.
1. Widely Popular Platform
Google ranks as the most-visited site in the world with monthly traffic of 105.4 billion. YouTube follows right behind, claiming the second spot with monthly traffic of 47.04 billion.
Over two billion people use YouTube each month, which makes it a powerful platform for reaching potential customers. Therefore, if you’re already focusing on Google for search traffic, consider adding YouTube videos to tap into this massive user base.
2. Most People Prefer Video Over Text
Many visitors are fine with reading a 1,500-word blog post. Others prefer a quick two-minute video on the same subject. According to research, 73% of consumers like learning about a product or service through a short video, while only 28% favor reading.
If all your content is text-based, you may lose out on a big part of your audience. The good news is that you don’t have to start from zero. You can turn existing blog posts into YouTube videos, giving you a fresh way to engage people who dislike reading.
3. Video Marketing Delivers Results
Research shows that 82% of businesses using video see an increase in website traffic. Video can be a strong method of attracting new followers who enjoy your content and end up on your site.
Like any approach, you need to produce quality clips to get positive results.
4. Another Potential Revenue Stream
Beyond driving traffic, YouTube can generate income once your channel becomes popular. Some creators make YouTube earnings their main revenue source. But remember, the platform is “borrowed land.” YouTube, not you, sets the rules.
If it changes its algorithm or removes certain types of channels, your audience can vanish overnight. That’s why it’s wise to draw viewers back to your site or onto your email list. In doing so, you keep control over your relationship with them.
Regardless of what YouTube decides, you’ll have a direct link to your audience and a more secure path to future sales.
How to Use YouTube to Bring Traffic into Your Site?
YouTube, like Google, wants to show the most useful videos for any keyword search. If you want to market your digital products or online course on YouTube, use every chance to be found and recommended.
A great start is making videos people actually search for. Think about reviews or how-to videos. This tactic helps you appear high in search results. Another way is to get YouTube to suggest your videos to viewers.
A large number of YouTube’s traffic and views come from suggested content. YouTube wants people watch longer to serve more ads and earn more money. Your job is to help them meet that goal.
First, make sure people click on your video.
Second, keep them watching until the end.
Third, encourage them to keep watching more content on YouTube.
If you achieve these steps, YouTube will show your videos to more users. So, you can sell your courses and memberships more on YouTube.
And keep your website link in each description of your videos. Encourage people to click on the links.
For example, if your course details and marketing messages are baked into those videos, you score free promotion each time they appear.
How to Drive Traffic from YouTube to Your Membership Site? (13 Proven Tips)
YouTube can help you get more visitors to your website. But you need a solid plan. The tips below will guide you.
Now let’s talk on how to drive traffic from YouTube to your membership site. I'll share 13 tips to bring your audience from YouTube into your membership site.
1. Keep Your Videos Short
Long videos can lose viewers before you share your main point. For that reason, most people add a CTA (call to action) at the end. It’s crucial so that your audience stays glued until the final seconds. Research shows that the average popular video lasts about four minutes.
Videos that are under five minutes keep around 50% - 70% of viewers. Those under two minutes hold on to about 75%. In a world where attention spans are shrinking, you need to be quick and focused.
So, summarize your topic fast, use clear visuals, and wrap up with a direct conclusion. Respect your viewers’ time, and you will more likely make them watch through to your call to action.
2. Add a Clear Call to Action
Want viewers to do something after your video? Tell them three things: what to do, how to do it, and why it matters. In case you miss any of those, your CTA falls flat.
What are the best spots for a CTA? In your video itself and in the description.
You should show viewers the benefits inside your video first.
For example, once you teach them how to design a blog header, you might say: “Now that you know the basics, I’d love to share my free ebook with five tools for making standout header images. Just click the link in the description, enter your email, and I’ll send it right over.”
Keep the description shorter but still include a link. For example: “Download my free ebook of five tools for amazing header images: [link].” Always remember the what, how, and why so viewers know exactly why they should take action further.
3. Use Videos as a Supplement, Not a Replacement
If viewers already see the entire content on YouTube, they have less reason to visit your site. Instead, treat each video as a teaser.
Cover the main content of your services or products, but direct people back to the full post for more details. That way, you give them a solid preview on YouTube and drive them to your site for the complete story.
This balance helps your blog remain the primary source of in-depth information while your videos draw in fresh visitors who want a quick look at what you offer.
4. Optimize Your Channel and Videos
People must find your videos before they can watch them. Use simple keyword research and see what viewers search for. Place those keywords in your titles, descriptions, and tags.
Also, make precise thumbnails which shows what your video is about. Add subtitles or transcripts to help more people find & enjoy your content.
5. Use the About Section
Your YouTube channel has an About section. Use it and say who you are and why people should follow you. Don’t forget to add your membership website link there. This makes it easy for viewers to learn more about you & your products.
6. Always Add Links in Video Descriptions
Each video has a description box. Write a quick summary of what the video is about. Then include a link to your website. You can send them to your homepage or a special page that matches the video topic. This helps viewers find more info or resources.
7. Add Membership Link in the Comments
Sounds less important, but make sure to check your comments section often. People may ask questions or share thoughts. So, reply with helpful info. If someone needs more details, drop a direct link to a page on your membership site. Only do this if it genuinely helps them.
Growing a YouTube channel takes effort. But if you create clear videos and add the right links, you can send more people to your site. With time, these views become real website visitors. All it takes is a smart approach and consistent content.
8. Create Engaging Shorts
YouTube Shorts help grab attention fast and increase your channel’s reach. These bite-sized, vertical clips catch people’s eyes as they scroll. You can also link to full-length videos.
So, your task is to focus on short-form video content, fun content that might go viral. Once viewers watch your Shorts, guide them to your main videos. That’s where they’re more likely to hit subscribe.
And you know what? More subscribers wins more sign-ups to your online course.
9. Add Your Course/Digital Products Links to Your Video Descriptions
If you have online courses, promote them through your video.
If you sell any other digital products, sell them through your video. Include calls to action in your descriptions or pinned comments. Tie these CTAs to what viewers want. Add your online course link to your YouTube video description.
10. Use YouTube Cards and End Screens
Cards show up while the video plays and end screens appear in the last seconds. Both can nudge viewers to learn more.
Direct invitation helps viewers go in-depth into your course content. Too many cards can distract people. So avoid that. Place them where they make the most sense.
11. Maintain Consistent Branding Across Platforms
Your brand should look the same on YouTube and your online membershi site. Therefore, use the same logo, colors, and fonts in both places. YouTube thumbnails should match your site’s style.
This way, viewers instantly know they’re in the right spot during the switch from one platform to the other.
12. Engage with Your Audience
Make your viewers feel that you care for them. Respond to their comments and ask related questions. And when they feel heard, they’re more likely to binge-watch and visit your course site.
13. Be Ready for Behind-the-Scenes Work
To post a video is merely the beginning. You also need a plan which includes an eye-catchy thumbnail, proper keywords, and a solid title and description. So, add chapters, transcripts, links, and end screens or cards.
Each part should guide viewers to do something—subscribe, watch more, or visit your blog. Always remember, your job is not hitting “upload.” Your job is to optimize every detail so your content drives traffic where you want it to go.
Why Driving YouTube Traffic to Your Membership Site is Better than Relying on Ad Revenue
Think about your income. Would you rather have power over it or be at the mercy of algorithms? That’s the difference between selling courses and relying on ad revenue. Having your own product is crucial.
If your income comes from YouTube ads, it depends on how many views you rack up. For every 1,000 views, you might earn around $2. Thus, a million views could net you $2,000 (approx.). It’s a lot of effort for a limited return.
If you’re famous on YouTube with massive followings, it might still work. But for most creators, it isn’t ideal, especially when YouTube can change its policies anytime, putting your business at risk.
On the other hand, when you sell your own online courses, you call the shots. You’re not bound by how many views you get or what ads pay. You break the ceiling on YouTube-based earnings.
Why Is It Okay to Give Your Content Away?
One top tip is to give away your content for free. If you are a course creator, you can break your course lessons into short snippets and post them on YouTube. If you sell any other digital products, you can showcase your content partially on YouTube.
Additionally, you can post the materials to help viewers genuinely. The difference is that it will spread across your channel, competing with ads and other videos.
So, if someone spent time digging, they could get most of your content without paying. However, they will still miss premium resources, which you saved for your paying students.
This approach might feel counterintuitive, but it proves your expertise and sincerity. The snippets you share build trust and draw people in. As a result, viewers who see real value in your lessons are more likely to buy your full course.
YouTube benefits from longer watch times, so it pushes your videos even more. In the end, you gain free marketing because people discover your content while browsing or watching other videos.
Best Platforms to Host Your Membership Site in 2025
Many online platforms let you build digital courses and offer memberships. Below are three popular choices:
1. EzyCourse
EzyCourse is a major name when it comes to membership site creation. It combines everything you need to create, host, and sell your courses. You can set up membership sites, offer coaching programs, launch interactive communities, gather leads, host live classes, manage payments, and provide chat features.
To sum it up, EzyCourse serves as a dependable and affordable option to grow your online course business and stay engaged with your learners. You can access all the features and see how it works for a straight 30 days for absolutely free.
2. Memberpress
Memberpress is a well-known membership management software platform allowing your admin panel to stay simple and lets you make membership sites via WordPress.
Using this membership software, you can easily connect with the email marketing service. This platform helps you to create landing pages quickly. It also offers website builder for membership sites with tons of templates.
3. Thinkific
Thinkific also lets you sell digital courses and monetize your memberships. It includes ready-made templates and allows you to create as many courses as you want.
A free trial is included so you can explore its full suite of features. Therefore, this makes it easy to build, launch, and market your online classes.
What Are the Challenges to Drive Traffic from YouTube?
YouTube can be a goldmine for online course creators, but it’s not always smooth sailing. Here are some common limitations you might face:
High Competition: Millions of creators post content daily. Standing out takes time and a clear niche.
Time-Consuming Production: Unlike a quick blog post, good videos require writing scripts, filming, and editing.
Learning the Platform: You need to master keywords, thumbnails, and analytics. It can feel like a steep climb at first.
Keeping Viewers Engaged: If your video isn’t interesting, people stop watching before your call to action. That limits how many make it to your website.
Frequently Asked Questions
How can I get more viewers without paying for ads?
We suggest you use the right keywords in your title, tags, and description. Add transcripts so YouTube understands your video.
Aim for longer watch times because that tells YouTube your content is valuable. End each video with a clear next step. And to reach new people, share your videos on social media or your blog.
What does the YouTube algorithm look like?
It checks everything from titles, descriptions, tags, and chapters. Using relevant keywords helps YouTube match your videos with the right audience. Keep them natural so your video feels genuine.
How do I see which viewers go to my website?
Google Analytics and SEMrush tools show how many people visit your site after watching your videos. It also reveals if they subscribe to or buy anything. So, pay attention to these numbers. As they help you refine your approach and grow your YouTube traffic over time.
Final Words
YouTube offers marketers a huge global platform filled with potential customers. Somewhere within that crowd are people who need what you provide. Therefore, use videos to reach them. And you can bring new, high-quality traffic straight to your online course.
A bit of knowledge goes a long way. YouTube increases traffic to your website and helps you gain more paying members. So, if you’re just starting, focus on developing an engaged audience of future customers.
To make it happen, post valuable videos, respond to comments, and encourage viewers to share. Over time, this foundation sets you up for strong results. Once you’ve built trust, guide people to your online course.
And that's all about how to drive traffic from YouTube to your membership site. If the blog has been helpful for you, don’t forget to read rest of the blogs on our site about memberships.
