Did you know that 90% of weekly Pinterest users use the platform to make purchasing decisions? That's right, Pinterest isn't just for inspiration; users use it to search for products to buy.
If you sell physical products, digital downloads, or online courses, the right Pinterest strategy can help you convert Pinterest traffic into loyal customers.
However, the best way to monetize your Pinterest audience is with an all-in-one platform like EzyCourse. It allows creators to sell courses, memberships, and digital products.
If you're eager to reach Pinterest’s 522 million monthly active users, let’s share how do you sell on Pinterest. We will describe 7 brilliant strategies for making profits from Pinterest!
Let’s dive deeper.
Pinterest: A Simple Explanation
Pinterest, a leading social networking site, is where users create and manage themed image collections known as pinboards.
Just consider it as a publicly accessible digital scrapbook where people can pin, resize, and categorize their acquired information.
The platform is not only a social site but is also a virtual square with the ability to oversee and take inspired action.
However, Pinterest holds the 15th spot (January 2024) among the most popular social media platforms worldwide. With 522 million users ( as I mentioned earlier), it remains a top choice for those seeking inspiration in food, fashion, home decor, and more. |
Users can add ideas just like how they would do on a social media platform.
You can also send it to other users so that you can search for just about anything, including fashion, recipes, home decor, business strategies, and even social media strategies.
Even, you can think of Pinterest as a search engine.
Instead of utilizing text as the main source of information, this platform is powered by videos and images.
But, How Does Pinterest Work Actually?
Well, Pinterest is fundamentally centered on Pins and Boards. A Pin refers to a bookmark that is saved by users whenever they find something captivating.
Pins could be images, videos, or links to websites. Moreover, boards allow users to organize their pins into themed folders, such as "Home Office Inspiration" and "Vacation Ideas."
Users of Pinterest aren’t mindlessly scrolling; they are intensely looking for something. In fact, 85% of users use Pinterest when they want to achieve a project or want to buy something. |
Why Business Owner Love Pinterest?
Businesses love Pinterest because it makes them more visible, drives traffic to websites, builds brand awareness, and provides valuable market insights.
Let's say you are walking into a store where every product on display is something you love. That’s Pinterest with a twist. This store does not only uplift shoppers but also grows businesses.
Unlike most social media sites, Pinterest is not for people to scroll through for hours. It is for-
Planning
Discovering
and buying.
Did you know that small businesses have an equal chance of making sales compared to big-name brands? On Pinterest, 97% of searches are unfiltered so that small businesses can get noticed.
And the outcome? Life-changing. 50 to 90% of thoroughly reported organic referral traffic for businesses are said to be coming from Pinterest.
So, let’s see why Pinterest works for business.
Customers use Pinterest for everything from decorating a house to shopping for new clothes. Did you know that 85% of users go on Pinterest when starting a new project?
Pinterest can be compared to a new-age shop. It offers an array of fantastic features, such as the AI recommendations system, product tagging, and shoppable catalogs.
It's the platform of choice for people who are capable of making decisions. 80% of mothers in the US, alongside Gen Z and Millenials, seek ideas and inspiration from this platform.
Each Pin serves as an advertisement for a company. Other social media posts disappear after a day, but Pins can last for months. It's no surprise that Pinterest is the number one organic referral traffic source.
People often see Pinterest as an attractive picture-sharing platform. Businesses can learn about engagement stats, audience demographics, and more.
Mood boards and Idea Pins that showcase inspiring ideas perform much better than those that don't. You get more followers and loyal customers when you consistently share inspiring content.
Pinterest users don't just scroll. They spend. This platform works with intent so that they will spend 3.8x more. Users don’t just like posts. They save ideas, click links, and browse products.
Also read: How Many Followers on TikTok to Get Paid: From Likes to Income
Why Should You Sell on Pinterest?
As I stated before, Pinterest is not just a place to save ideas but an active area.
Actually, Pinterest is a site where 80% of weekly users claim they are always shopping. It's a hub of customers seeking inspiration for purchases, new projects, and redesigns.
What highlights Pinterest is the audience's intent. Unlike the rest of the sites, Pinterest acts as an intent-based picture gallery and not only a glass window for passive browsing.
However, research indicates that weekly users are 30% more likely to say that they have a love for shopping.
It means that your products land in the hands of a motivated audience who are ready to buy without the need to pull rabbits from hats.
You can, however, present your products in the most appealing way possible when you sell on Pinterest. With tools such as shoppable Pins and other integrated shopping options, making sales is easier than ever.
So, in one words, Pinterest is the best site if you are looking for a platform where customers are ready to look for what you sell.
How Do You Sell On Pinterest: Simple Guide
With Pinterest, selling can be an enjoyable and creative process. It allows you to showcase your products clearly and connect with potential customers.
But how do you sell things on Pinterest? Here are some easy steps to converting your Pinterest presence into a successful online store!
Step 1: Set Up Your Online Store
An online store is the heart of your business. Before you even think about selling on Pinterest, you need a strong foundation. That means a place where your products, prices, and inventory live. That’s your online store.
Choose a Website Builder: Platforms like Shopify, Squarespace, EzyCourse, and BigCommerce are great options. These platforms are easy to use. Also they offer features that allow you to manage your store while integrating seamlessly with Pinterest.
Stock Your Store: Add your products with clear descriptions and high-quality images. A professional and appealing store makes a lasting impression.
Stay Organized: Keep your online store clean and well-organized. A clutter-free shop helps your customers find what they’re looking for and makes the shopping experience more enjoyable.
Step 2: Create a Pinterest Business Account
Now, let’s set up your Pinterest Business account. This account unlocks powerful tools like analytics and allows you to connect your store to Pinterest.
Sign Up: You can either add a business account to your personal Pinterest or create a new one. Choose what works best for you.
Set Up Your Profile: Fill in your business details, upload your logo, and start customizing your profile to reflect your brand.
Explore the Pinterest Business Hub: Once you’re set up, dive into the Pinterest Business Hub. This is where you can manage your Pins, track performance, and even run ads to boost your business.
Step 3: Link Your Online Store to Pinterest
Now that your store and Pinterest account are ready, it’s time to connect them so your products can appear directly on Pinterest.
Use platforms like Shopify or Squarespace to link your store to Pinterest. Each platform has a simple and quick integration process.
Once connected, you can tag your products in your Pins. This makes it super easy for Pinterest users to shop for your products directly from the Pins they love.
Step 4: Create & Organize Your Pinterest Boards
Pinterest is all about visuals, so how you organize your Pins matters. Boards are your opportunity to create a stunning first impression.
Make your boards easy to browse and fun to look at.
Group your products by themes like "Summer Fashion" or "Home Decor Ideas."
Add words people search for in your board titles and descriptions.
Keep your boards fresh by adding new Pins regularly.
Step 5: Use Product Pins
This is where the magic happens! Product Pins allow you to tag your products directly in your Pins, making it easy for users to click and buy.
When creating a Pin, you can tag it with a product from your online store. This makes your Pins instantly shoppable.
Rich Pins automatically pull in important product information, like prices, availability, and descriptions, directly from your online store. This feature is a must for making your Pins as informative as possible!
Step 6: Promote Your Pins
While organic growth is great, promoting your Pins can give your business the extra push it needs to reach a wider audience.
Boost your business by promoting your Pins.
Create ads: Pinterest lets you pay to show your Pins to more people.
Track your ads: Use Pinterest’s Ads Manager to see how your ads are doing. Adjust them to get better results.
Step 7: Track Your Performance and Improve
Actually, selling on Pinterest is a learning process. Track how well you’re doing and make changes to improve. Check your analytics to see how many people are clicking on your Pins and buying your products.
But, Don’t be afraid to test-
New content
Keywords
And strategies.
Pinterest is a visual platform, so try different approaches to see what resonates best with your audience.
Essential Tips to Succeed in Selling on Pinterest
When you scroll through Pinterest, a gorgeous image catches your eye, and you stop. Then you click, explore, and before you know it. something has been added to your cart.
Well, that's what Pinterest does for selling!
But how do you make sure your products attract attention and actually get people to buy?
Here are some best tips to help you make the most of Pinterest:
Tip 1: Write Descriptions That Make People Click
Your Pin descriptions should be engaging, keyword-rich, and easy to read.
Example: Instead of just saying, "Handmade ceramic mug," try: "Start your morning right with this handcrafted ceramic mug—perfect for cozy coffee moments!"
And don’t forget your bio! A well-written bio can make visitors hit that Follow button.
Tip 2: Choose attractive, high-quality images
Think about it. When you’re browsing Pinterest, what makes you stop?
It’s always the images! Crisp, bright, and well-composed photos grab attention. Right?
So, put your product into action with lifestyle images, such as someone sipping coffee and a vase on a shelf.
Tip 3: Widen Your Reach with Paid Promotions
Let’s be real—organic reach only goes so far. If you want to get your products in front of more people, consider running a Promoted Pin campaign.
So, How to Do It?
Start small by promoting your best-selling product, Pins. Target specific interests (like home décor or fashion) to reach the right audience.
Tip 4: Track What’s Working with Pinterest Analytics
Check which Pins are getting the most saves and clicks. Try one type of product that gets a lot of engagement!
Tip 5: Use Pinterest SEO to Get Found
How do you sell items on Pinterest without being on top of others? So, Pinterest SEO is crucial for success. Add relevant keywords to your PIN descriptions, board names, and profile bio.
For example, if you sell skincare products, use words like "glowing skin tips," "hydrating moisturizer," or "natural skincare routine."
Tip 6: Add Hashtags to Make Your Pins Easier to Find
Hashtags aren’t just for Instagram! On Pinterest, they help categorize your content and get it in front of people searching for similar products.
Use a mix of popular (#homedecor) and niche hashtags (#handmadeceramics) to boost visibility.
Tip 7: Know Your Audience and Create Content for Them
Did you know that most Pinterest users are women, especially Millennials and Gen Z? If you sell fashion, beauty, home décor, or wellness products, this is the place for you!
Tip 8: Write a Copy That Stops the Scroll
People scroll fast. Your job? Make them pause.
How? Use attention-grabbing words like “Must-Have,” “Limited Edition,” or “Best-Seller” in your Pin titles and descriptions. Keep it short, fun, and to the point!
How Much Does It Cost to Sell On Pinterest?
Well, selling on Pinterest is completely free for small businesses and creators selling their products.
Actually, Setting up your business profile, creating pins, and sharing your products comes with no fees. However, if you wish to extend your reach, try Promoted Pins.
The prices of Promoted Pins change with the target audience reach and time frame.
In general, businesses spend around $1-$5 a click. So, this can change based on your goal.
So, If you are not ready to use advertising, you can focus on analyzing the performance first. Pinterest's powerful analytics tools let you track your performance, which helps with future ads.
Is There Any Platform for Pinterest Sellers to Increase Sales?
Usually, when selling on Pinterest, you'll need a system to handle sales, create landing pages, and track leads. There are many options for selling digital products, but EzyCourse can be the best option for you.
With EzyCourse, you can sell courses, memberships, and digital downloads from a single location, which makes it easy to sell.
Even, You won’t have to struggle with complex configurations or use several tools. It's easy to sell and grow your audience with EzyCourse.
Although Pinterest is not just a source of creativity, it is also a selling machine. Approximately 83% of weekly Pinners buy Items because of their pins, offering sellers an opportunity to convert interest into sales.
In this case, EzyCourse offers a well-designed and easy-to-use storefront.
So, if you’re serious about making money on Pinterest, EzyCourse is the best platform you’ve been looking for!
How Pinterest Sellers Can 10x Their Sales With EzyCourse (And Keep 100% of the Profit)
Well, let’s put yourself in the seller's shoes.
So many people adore your products and yet have no way to purchase them. This is where EzyCourse solves this problem.
With EzyCourse, sellers don’t have to rely on complicated sales funnels, ads, or landing pages to sell their products.
Here’s how EzyCourse can help them propel their businesses:
A Complete Branded & Professional Website
With EzyCourse, you can build an aesthetic storefront with branding untouched by code for Pinterest users.
Whether you sell ebooks, online seminars, or hobbyist crafts, your landing page will encourage visitors to explore but not make them bounce.
Studies show that 75% of consumers judge a business’s credibility based on website design.
You can customize EzyCourse exceptionally well so that the shop no longer feels like a correspondence but rather a continuation.
Sell More Than Just Products—Create Courses & Memberships
If you’re a Pinterest seller in the DIY, fitness, home décor, or business niche, selling just products is leaving money on the table.
EzyCourse allows you to bundle your products with educational content, creating new revenue streams.
Example 1: Selling handmade candles? Offer a mini-course on candle-making techniques for an extra $29.
Example 2: Are you a fitness coach? Create an online fitness membership where subscribers pay $9.99/month for exclusive tutorials.
Related read: How to Become an Online Fitness Coach in 2025
Automated Sales Funnels = More Passive Income
Pinterest is not like Instagram or TikTok, where you’re constantly posting to stay relevant. In true words, it’s a search engine, meaning a Pin you posted months ago can still drive traffic today.
With EzyCourse’s automation tools, you can set up:
Auto-responders for lead generation (collect emails effortlessly)
Upsell and cross-sell features (increase revenue per customer)
Automated checkout & course delivery (zero manual work)
No More High Marketplace Fees (Keep 100% of Your Profits)
If you’re selling on Etsy, you’re probably losing money to fees.
Etsy charges 6.5% per sale + listing fees
EzyCourse lets you keep 100% of your revenue—no hidden charges!
That means if you’re selling a $50 digital product, Etsy takes $3.25+ per sale, while EzyCourse lets you keep every dollar. Over time, that adds up to thousands in extra profit.
Pinterest + EzyCourse = SEO Magic
Pinterest Pins rank on Google. Yes, you read that right.
If you optimize your Pins with the right keywords, they can drive free organic traffic for years. Pair that with EzyCourse’s built-in SEO tools, and you’ll have a sales system that runs on autopilot.
Offer Discounts, Coupons & Payment Plans
Pinterest users love deals—they’re twice as likely to engage with promotional content. EzyCourse lets you:
Create time-sensitive discounts to create urgency
Offer coupon codes for first-time buyers
Set up installment payment plans for higher-priced products
Built-In Community & Email Marketing Tools
Once someone buys from you once, you don’t want to lose them. With EzyCourse, you can:
Send follow-up emails to nurture repeat customers
Build a community (private groups, forums, or VIP memberships)
Launch new products directly to your audience without paid ads
So, Find the Perfect EzyCourse Plan for You!
If you want to make money by selling digital or physical products online, EzyCourse can be a great option. Here are the pricing plans of the all-in-one online platform.
Essential – For personal creators just starting out: $59/month
Bonus add-ons worth $200+ included!
Unlimited courses & custom pages
Free EzyCourse app (no white label)
Community features (2 groups, 5 channels)
Drip courses, smart upsells, and certificates
2. Pro – For professionals who mean business: $125/month
Bonus add-ons worth $2,300+
Everything in Essential, plus:
White-label mobile app (+$59/month)
Private chat & advanced analytics
Complete website design & migration included
Affiliate program + marketing automation
50,000 monthly email marketing sends
3. Unlimited – For serious creators scaling fast: $199/month
Bonus add-ons worth $5,800+
Everything in Pro, plus:
Free white-label mobile apps
VIP support & Zoom Premium (300 attendees)
Unlimited communities, admins, instructors & products
100,000 monthly email marketing sends
4. Elite – For businesses that want it ALL: $299/month
Exclusive perks worth $17,000+
All current & future add-ons INCLUDED
Direct access to EzyCourse’s CEO
500,000 monthly email marketing sends
Dedicated tech team on WhatsApp
Last Note
Basically, selling on Pinterest is a powerful tool for businesses looking to reach an engaged and purchase-ready audience. It's not just a platform for inspiration; it's also a marketplace for products that people search for and buy.
While you know all the strategies on how do you sell on Pinterest, you can now optimize your presence, attract the right audience, and drive consistent sales. Setting up a business account, using Product Pins, and using Pinterest Ads will help you achieve success.
EzyCourse provides an all-in-one solution for creators to sell digital products, courses, and memberships. You can easily convert your audience into paying customers by integrating it with Pinterest.
Isn't it time to start? Put these strategies into action today and watch your sales fly!
