How to Sell Online Courses: The Complete Guide

There are some steps you need to follow or answer before you start selling courses online. Let’s see what are these steps 

How to Decide on a Course Topic?

This is the most important question you need to find answers to. Let’s see how we can find our topic. Once you have decided to teach people online, you already have some expertise in your field. Now we need to find out if people are interested in learning about this topic and actually will be happy to pay for it. Below are, some steps you can do to find out if your topic will sell or not. 

1. Search on youtube with your topic on youtube. There you will be looking for videos, tutorials, etc that other people are posting. You need to check the activities of the viewers and understand how these videos are performing. Also, websites tries to understand what the video poster is doing. You may find someone out there who does exactly what you are planning to do. This would help your journey a lot. 
2. Start searching on different eCommerce platforms such as amazon, and eBay where digital or physical books are sold. You need to find out if there are books out there on your topic and if people are buying them websites tries. It’s that simple! 
3. You should go out on popular course websites such as Udemy, Coursera, etc to find out if there are courses out there. 
4.  You can search on social media platforms and find out if there are groups where people are discussing the topic that you are planning to sell as a course online. 
5. Finally, if you have friends, family, and followers, you can directly ask them if they would be interested in something like what you are planning.

Prepare yourself on your topic

At this stage, you already know the topic for your online course. Now, you need to brainstorm and do all the homework such as gathering references, studying, practicing, and doing some trials of yourself. It’s always better to check how other people sell courses online and how they present their skills to the students. Once you study other people as well, you will get plenty of ideas to make yourself better. It’s the beauty of knowledge! 

Set your goals and what students will learn at the end of the course 

At this point, it’s time for you to set your goals and objectives. You need to decide what your students should be able to learn by the end of the course. More specifically you need to think about the syllabus of the course. It should be perfect for the students and at the of the course, they should be able to do something on their own. For example, if it’s a course on how to write code, then the students, must be able to write code end of your course. Once they are satisfied and there are successful students, you will start flying in the sky as they will do natural marketing for you for free. They are always loyal. Your goal should be clear and you should be focused on it 100%. 

Find out your ideal best online course platform 

Once you are ready with your course syllabus and other materials, you will need some ways to create your online course. Here EzyCourse will help you to get started from scratch. You can create courses with EzyCourse completely for free and start earning without any commissions or transaction fees. All money coming your way is all yours and that’s instant! 

Start creating your course contents

At this point, you are fully ready to create your course and upload your course content. You need to plan how you will approach and complete your syllabus and how your students will progress from start to end. So you need to divide your online course contents into chapters and lessons. Once you finish deciding, you can easily create chapters and different types of lessons easily. You can rearrange chapters, and lessons at any time.

Set up your course pricing 

This is the sweet part of this whole journey. We need to decide on a good pricing model that people would be willing to pay. You can set up a one-time or monthly subscription pricing. Let’s find out when to decide between these two. Answer the following questions.

1. Is this course a continuous learning type? 
2. Do people need to access it frequently every month option?
3. Are you going to invest your time in supporting the students?

If the answers are “Yes”, we would suggest starting a subscription pricing. With EzyCourse, you can offer “Community and Group chat” as an add-on for free or with an added price. This way, your students will be super active and engaging. This is also a great option to increase your revenue. 

With EzyCourse, you can sell your courses to organizations with “Tiered pricing” as an option. With this option, any organization buys a number of seats and gets the volume discount you provide, and invites their own members themselves leaving all the management work to them. A great way to stop piracy and increase revenue!

Design your course landing page or use the drag-and-drop default one. 

You can start by using our default course detail page or design your custom landing page by using our powerful drag-and-drop page builder. You can insert any templates or blocks you like instantly and start editing or adding. 

Offer upsell for your course and increase revenue 

At this point, you are almost ready to publish your course, but before you start publishing the course, you should look at the upsell features we have. You can up to 20 upsell items and unlimited add-on per upsells. 

You can offer a community, a group chat, or another course in your upsell. Students have the choice if they want to buy that upsell product or not. Upsell products are normally designed to give a little discount if they have that item together with the main product. It’s a win-win situation for both parties. For example, let’s say you created a course on “How to sell a product on amazon”, with this product, you can sell another related product let’s say “How to market your amazon product” etc. This way related product has higher chances to get sold as well. You have full control to decide the pricing and add-on items. 

Publish your course 

It’s time to go live and publish your course. Start sharing links with your friends, family, and followers. We will cover how to market your online course to your audience in a very effective way in another blog post. 

Thank you for reading and hope this guide helps you :)