Kajabi suddenly increased its price!
Soon after, the platform faced a wave of backlash after announcing significant price increases. While the company says the changes reflect its growing suite of features and infrastructure costs, many long-time users feel blindsided.
Some users are on a petition.
Some users are searching for alternatives!
Let’s see the full scenario now.
What Changed About Kajabi Pricing?
Well, the online course platform Kajabi has been actively changing its plans over the years. In September 2025, according to Kajabi’s official pricing page, the new structure comes with:
Higher subscription fees: Kajabi has increased subscription fees across all Basic, Growth, and Pro plans. For many legacy users, this means paying hundreds to over a thousand dollars more annually for the same plan.
Here’s what Kajabi pricing was a few days ago:
With the recent price increase, here’s the new pricing of Kajabi:
Limits on products and contacts: You’ll be limited to higher allowances locked behind more expensive plans.
With the Basic plan (ever pricier than many platforms’ Pro/Elite plan), Kajabi only offers 5 products and 1 community.
Added premium features: Features such as branded mobile apps, cohort-based courses, video translations, transcriptions, API access, and advanced automations. But only in the higher plans like Growth and Pro.
Kajabi Payments processing fees: While Kajabi doesn’t take a percentage of your revenue, creators using Kajabi Payments pay transaction fees on every sale. For those opting for external processors, additional charges may still apply, meaning costs can scale quickly with sales volume.
How the Kajabi Community Is Reacting
Across Reddit, LinkedIn, and even Change.org petitions, Kajabi users are voicing frustration:
Kajabi Users’ Frustration on Reddit
One Redditor shared:
“This platform is raising prices by $1,200 annually. That’s a 25% increase for the same exact plan I had before.”
Another frustrated Kajabi user from Reddit:
“Kajabi just shared their first-ever price increase! New customers are paying the higher prices starting today, and if you're already a customer, your prices go up in January.”
High cost for starters or early creators
From a discussion:
For someone just starting, the cost can feel a bit high, especially if you're not yet seeing much revenue.”
Fear of being locked in / difficult migration
Users also discuss the pain of moving off Kajabi or starting out, knowing that switching later may be difficult or costly.
Poor support
This is one of the most talked issues, that Kajabi support is dreadful. See here:
Kajabi User’s Petition
A petition titled “Don’t leave your loyal users behind” is circulating on Change.org, calling on Kajabi to reconsider the exponential price jump.
Let’s see a sneak peek of the petition:
For many solopreneurs and small teams, the issue isn’t just the cost—it’s the feeling of being forced to pay for advanced features they may never use.
Kajabi Users Searching for Alternatives
On LinkedIn, Kajabi creators like Nicola Davidson highlighted how the hike will force small businesses to rethink budgets.
Why the Frustration of Kajabi Users Runs Deep
Several factors make this price spike particularly painful for creators:
Trust shaken: Kajabi had built loyalty on predictable pricing. A sudden hike feels like a broken promise.
Margins squeezed: Smaller creators often operate on thin profit margins; higher platform costs eat directly into income.
Forced upselling: Some features are bundled in higher tiers, leaving those who don’t need them effectively subsidizing others.
Complex migration risk: Moving content, customers, and automations to another platform isn’t easy, trapping users between higher bills and heavy workloads.
What’s Next for Kajabi Creators?
New features, inflation, and infrastructure cost.
While some users accept the rationale, many are exploring other Kajabi alternatives. Competitors such as EzyCourse, Thinkific, and Teachable are being reevaluated.
However, EzyCourse is offering the biggest discount and easiest migration for the users. Let’s see what the platform is offering for online course creators and membership businesses.
The Growing Kajabi Alternative: EzyCourse
As Kajabi’s pricing enters a new era, platforms like EzyCourse are getting attention.
It’s an all-in-one online platform for courses, coaching, community, memberships, and email marketing.
EzyCourse is currently offering:
Free migration from any platforms (courses, clients, and content).
Free branded mobile apps for iOS and Android (Kajabi charges $199 per month for an app).
Free Zoom Pro license within the plan.
Transparent and affordable pricing with no hidden product or contact limits. Locked-in pricing forever.
Up to 50% discounts for new users making the switch.
For creators caught between rising Kajabi costs and the challenge of moving, this may be the right moment to explore alternatives.
Among many options out there, you should be going for feature-rich platforms with no limits or caps. At the same time, pricing is a big factor. EzyCourse wins in both criteria.
Top Features of EzyCourse At A Glance
Now, we’ll see the top features of EzyCourse at a glance:
Unlimited Courses
Build and scale as many courses as you want without worrying about limits.Coaching Programs
Run 1:1 sessions, group coaching, or structured coaching programs with ease.Unlimited Communities
Go beyond teaching with an interactive, Facebook-like community feed. Encourage discussions, networking, and engagement right inside your platform.Exclusive Memberships
Offer exclusive access, premium groups, or tiered memberships that generate recurring revenue.Email Marketing & Automation Workflow Builder
Save time with built-in workflows. From welcome emails to advanced drip campaigns, automate your communication and nurture leads effectively.Live Classes with Zoom Pro Integration
Host seamless live classes, workshops, or webinars for up to 30,000 participants. Engage your audience in real time with HD streaming.Free Branded Mobile App (iOS & Android)
Launch your own fully-branded app. Give learners direct access to your courses, coaching, memberships, and community on the go, under your brand name.
👉Migrate for Free Now!
EzyCourse Pricing Plans
EzyCourse comes with different plans. Each plan is built to match where you are in your creator journey.
Essential Plan: $59/month
Perfect for solo creators who want to launch without limits. You get unlimited courses, coaching programs, and custom pages, plus a free mobile app to deliver content on the go.
Pro Plan: $139/month
Designed for professional creators ready to scale. On top of everything in Essential, you unlock live streaming with up to 30,000 attendees, unlimited events, gamification, and advanced digital products. Plus, $2,300+ bonus in free add-ons gives you the firepower to grow faster.
Unlimited Plan: $199/month
The sweet spot for power users. This plan gives you truly unlimited everything, from coaching programs to groups and chats. Plus, you will get a Zoom Pro license, 100,000 monthly marketing emails, and free white-label apps.
Elite Plan: $299/month
Built for enterprises and high-volume educators. The Elite plan removes every limit: unlimited courses, students, videos, admin accounts, and more. You’ll also get VIP support and a dedicated tech team.
👉Get Started for Free Now!
Final Word
Kajabi’s price hike is sending ripples through the creator economy. Whether this strategy strengthens Kajabi’s brand with premium positioning or drives away its grassroots community remains to be seen.
One thing is certain: frustrated Kajabi creators have options. Many are already exploring alternatives. And if you’re among them, EzyCourse offers a smarter, more sustainable path forward.
With EzyCourse, you can start at the lowest-tier plan yet still enjoy features that Kajabi only includes in its most expensive package. Get started with a 30-day free trial now and get a free white-label mobile app with complete free migration.
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