Selling Notion templates is one of the easiest and most lucrative methods to generate passive income. Learn practical strategies for creating, pricing, and marketing your templates.
The digital age has opened doors for creators to earn real money by selling Notion templates. What began as a simple way to share productivity tips is now a million-dollar market. Top creators, such as Thomas Frank, have earned up to $1 million from their templates. Others, like Easlo, have made $239,000 in just one year. Notion now has over 50 million users. The demand for specialized templates has exploded. This creates a massive opportunity for template creators.
This business model is simple and powerful. You create a digital product once. Then you sell it over and over with no extra costs. We’re not talking about spare change here. Many creators earn between $500 and $10,000 per month. They design and sell templates that fix real-world issues. Are you a Notion power user? A designer? Someone who has built an efficient system for managing tasks, projects, or data? You can turn your knowledge into a steady income stream.
This guide will show you how to tap into this growing market. You’ll learn how to create your first sellable template & discover the right platforms to use. You’ll master marketing strategies that maximize your earnings. Using a platform like EzyCourse can help you turn your template side hustle into a real business. Here’s why.
Why Selling Notion Templates is Profitable
Notion’s explosive growth has sparked huge demand for templates. Users want ready-made systems they can use right away. They don’t want to start from scratch. But why is this digital product more lucrative than other online businesses?
Digital products have strong financial underpinnings. You create a template once. Then you can sell it forever. There are no extra production costs. This creates exceptional profit margins once the initial work is complete. Unlike physical products or services, template sales generate actual passive income. Money flows in long after you finish the job. One Reddit user on r/Notion said it best: “I made $3,000 in my first month selling templates. Most sales came while I was sleeping, from customers in different time zones.”
Notion templates are a digital series of products, meaning there are no inventory, shipping, or manufacturing costs. You produce the template one time and can sell it over and over again, leading to revenue that continues over time with little effort on your part.
This allows creators to build significant revenue streams. For example, the creator Easlo has made over $500,000 selling their templates, and the creator has also claimed $1 million in revenue.
Another creator discussed going from $0 to over $5,000 in just 5 months, and one guide author has made a personal $180,000 in sales. Many other creators state they continually earn $1,000 or more per month.
The barriers to entry are remarkably low. You don’t need special licenses or certifications. You need a free Notion account and knowledge of how to build effective systems. The selling platforms are inexpensive to join. Many offer free tiers or minimal listing fees. This makes it an ideal side hustle. You can scale it based on your time and goals.
Market demand keeps growing. Notion expands into new industries and use cases. It started as a tool for tech companies and students. It now covers healthcare, education, creative industries, and personal productivity. Each new user is a potential customer. As users become more advanced, they seek specialized templates to enhance their workflows.
The success stories are compelling. Many creators have built substantial businesses. Beyond the million-dollar earnings that grab headlines, everyday creators generate significant supplemental income. One creator shared on Quora: “I started selling Notion templates as a side project in college. Within six months, it generated enough consistent income. I could reduce my part-time work hours and focus more on my studies.”
Creating Notion Templates That Sell
You need to create products people want to buy. Start by finding the right niche. Know what makes a template valuable.
1. Finding Your Niche and Template Ideas
Pick a profitable niche. This is the most crucial step. Good creators don’t serve everyone. They focus on specific people with clear problems. Think about market demand and your skills.
Study real pain points. Check forums like Reddit’s r/Notion and r/productivity for more information. See what problems people face. Note common questions and complaints. One Reddit user said, “I found my best idea by watching the same question pop up each week.”
Find gaps in the market. Productivity templates are popular, but niche topics work better. Try academic research, wedding planning, habit tracking, or small business tools. These face less competition. You can also boost/increase your rates.
Use AI to spark ideas. Tools like ChatGPT help. Try this prompt: "Give me 10 Notion template ideas for [year] that solve problems for [target audience].”
Use your own experience. Your best templates come from what you’ve built. What Notion systems save you time or cut stress? Others likely need the exact solutions.
2. Design Principles for Effective Templates
Choose your niche. Then, create templates that are functional and visually appealing. The best templates strike a balance between beauty and ease of use. They provide users with a smooth and enjoyable experience.
Focus on user experience. Create easy-to-navigate templates with a clear and informative layout. Break content into smaller chunks with toggle lists, headings, and databases. Many people will use your templates on their phones. Ensure they can easily use your template on their phones.
Keep visuals consistent. Choose two to four complementary colors and apply them consistently. Limit your fonts to 1-2 easy-to-read fonts. Select images and icons to enhance the template’s visual appeal and interest.
Allow customization. Your template should work right away, but users should be able to change it easily. Provide clear instructions on what they can modify and how to do so. Add a “Template Guide” section that users can delete after they set things up.
Solve real problems. Every part of your template should have a clear purpose. Don’t add features just because they look cool. Build a simple product that addresses the primary issue first. Then add more features based on what users tell you.
3. Packaging and Preparation for Sale
Package your template well before you sell it. This makes you look professional and helps customers.
Make detailed documentation. Write simple instructions on how to copy & use your template. Many successful creators put their templates inside PDF guides. These guides also include tips on maximizing value.
Set the correct permissions. When you share your template, ensure your settings are correct. Turn off "Allow Editing” and “Allow Comments.” Turn on “Allow duplicates as templates.” This keeps your original safe while letting customers make their own copies.
Make strong visuals. Create high-quality screenshots, GIFs, or short videos of your template in action. These visuals show buyers what they can expect, increasing sales.
Prepare for different platforms. Each marketplace has different rules for templates. Some need specific image sizes or document formats. Learn these rules early to make listings easier.
Top Platforms for Selling Notion Templates
The place where you sell your Notion templates is essential. This choice impacts your visibility, earnings, and growth.
Creators have two main choices:
Use online marketplaces with ready customers.
Or
Build your own storefront for more control and branding.
Online Marketplaces with Built-In Audiences

Online marketplaces give you instant access to buyers. They work well for beginners. They also help you test template ideas fast.
Table: Comparison of Popular Notion Template Marketplaces
Platform | Fee Structure | Key Features | Best For |
Gumroad | 10% per transaction | Simple setup, built-in email marketing, embeddable storefront | Beginners and those wanting quick setup |
Etsy | $0.20 listing fee + transaction percentage | Massive existing audience, strong SEO, trusted brand | Creators targeting general consumers |
Notion Official Gallery | Free to submit | Direct exposure to Notion users, credibility of official platform | High-quality templates with broad appeal |
Notionery | 10% commission | Creator-driven marketplace, over 4,000 customers | Those wanting to join a curated community |
Notion Everything | 20% commission | 40,000+ monthly visitors, strict quality guidelines | Professional-looking templates |
Therefore, choose marketplaces that match your audience and have fair fees. Low-fee platforms save money. But high-fee platforms often bring more sales. Why? They have more buyers.
Smart creators use many platforms at once. They list templates everywhere. Then they track results. This shows which sites work best for their products.
Use this strategy to reach more buyers and boost sales.
Creating Your Own Storefront with EzyCourse
Marketplaces offer convenience and ready-made traffic. But they also limit you. You pay high commission fees. You have a few opportunities to establish your brand. You can’t own your customer relationships.
Creating your own storefront solves these problems. EzyCourse gives you a better way.
Here’s what you get with EzyCourse:
Keep All Your Money: Most of the marketplaces take 10-20% of every sale. You will be happy to know EzyCourse takes nothing. You keep 100% of your revenue. As you sell more, you earn much more.
Control Your Brand: Use the no-code site builder to create your own storefront. Add your domain name. Choose your colors. Display your logo. A professional look builds trust & sets you apart.
Market Without Extra Tools: EzyCourse includes email marketing & has sales funnels. It manages affiliates. You don’t need other platforms. Everything works together. More sales happen.
Build a Community: Don’t Just Sell Templates. Create a space where customers connect. Loyal customers buy again. They tell others about you.
Starting on a marketplace helps you test your products. It gives you early exposure. But building your own site with EzyCourse takes you further. You grow faster. Your business lasts longer.
The table below outlines the core EzyCourse features that are directly relevant to selling and scaling your digital template business.
Feature Category | Specific Features & Capabilities | How It Benefits Your Template Business |
Core Digital Product Sales | Dedicated "Digital Products" section, Unlimited products (on Pro+ plans), All major payment gateways (Stripe, PayPal), 0% commission | Sell templates, eBooks, PDFs; keep all revenue; customers pay easily. |
Website & Branding | No-code, drag-and-drop site builder, Custom domains, White-label mobile apps (Elite plan) | Create a professional, fully branded storefront without technical skills. |
Marketing & Automation | Built-in email marketing (10k-500k emails/month), Affiliate program (Pro+ plans), Smart upsells & order bumps, Automation workflows | Run campaigns, create affiliates, use upsells, and automate marketing. |
Community & Engagement | Built-in communities & channels, EzyCourse Chats (group & private), Live video & audio streaming | Build a loyal community, host Q&A sessions, and offer premium support. |
Advanced Monetization | Membership sites with subscription plans, Coaching programs with appointment booking, Bundle products with courses | Create recurring revenue via memberships, offer 1-on-1 coaching, and b |
👉 Start Creating Your Store Front with EzyCourse
How to Create Your Site and Add Templates
Following the official help documentation, the steps to add your digital templates to your EzyCourse storefront are as follows:
Access the Digital Products Section:
From your EzyCourse dashboard, navigate to "Products & Services" → "Digital products". This will take you to the page showing all products you have created.

Add a Product:
At the top right of your screen, there is an option to "Add Product," click on it.

Enter Template Information:
This will present you with a form where you can enter all information relevant to your Notion template:
Title and Description:
Give the template an engaging name and clear descriptions.

Category:
Select an appropriate category for organizational purposes.
Access and Product Status:
Choose how your product appears to others. Indicate if the product is in active or draft status
Upload file:
This is where you attach the actual Notion template file (.zip or otherwise) that your customers are to download.

Product Images:
Upload a high-resolution screenshot of or cover image for your template.
Specifications:
Enter your template specifications or key features.

Publish and Display:
You can even select an after-checkout page for your digital products. Once done, click "Create," and your product will be displayed immediately on your platform. It will, by default, go into the "All products" page → “Digital Products” category on your site.
Also Read: How to create premium digital products.

Students can view and purchase the product. After purchasing, the students will then see the purchased template product in their user dashboard and be able to access the product and download it from there.

Leveraging EzyCourse's Powerful Ecosystem
Selling templates isn't the end of the road. EzyCourse is an all-in-one tool to help you grow and develop your full online business.
Memberships:
Rather than just one-off sales, you could develop a membership site that continually provides new/exclusive templates, resources on early access, or as a private resource library, which then becomes a membership recurring monthly or yearly.
Coaching:
You can also use the features for Appointment booking and Coaching program, as a package you sell to provide one-on-one services, etc., and help clients customize and implement your Notion templates to their own workflow.
Live Streaming:
For live Q&A sessions, template walkthroughs, or anything else, you can utilize the live video integration and/or audio streaming, so that you can put on live sessions to engage with the audience and provide your value there.
Community/Live Chats:
To generate a loyal customer base, create a dedicated community for your buyers. You can then use EzyCourse Chats to have group or private messaging in real-time so they can help and provide tips to each other.
Marketing Your Notion Templates for Maximum Visibility
To sell great templates, you need great marketing. Effective marketing can turn a one-time sale into a steady, recurring income. In a busy marketplace, good marketing helps your templates stand out. It connects them with the right buyers.
Social Media and Content Marketing
Social media platforms are great for building your audience. They let you showcase your templates and demonstrate how they work. Every platform has its unique nuances for template creators:
Instagram and Pinterest: This explains or shows products:
An example is a series of carousel posts that showcase a before-and-after comparison. Create a short video showcasing the key features of your product. These visual platforms are perfect for highlighting a top-notch solution or design template.
YouTube and Twitter: Educate them:
Explain complex details through a tutorial which solves immediate problems. A great quote by a creator on Reddit: "I owe 80% of my first sales of templates to my YouTube channel. People want to see your template being used before they buy it.”
Reddit or Quora: Become part of the conversation:
Begin providing real value to others in the relevant groups. Then, expand on how your template provides a solution or answer for others in the group/community. Share real value first. Only mention your template when it makes sense and adds value to your demonstration. Remember, you are here to help them, not to sell them.
Make the Most of Your Content
Turn One YouTube Tutorial into Multiple Pieces
Break down the tutorial into bite-sized clips.
Create shorter versions for Instagram or TikTok.
Highlight key points to engage viewers quickly and effectively.
Use catchy titles or captions to grab attention.
Post consistently for better reach.
Create a Twitter thread. Write a Twitter post. This means your message remains consistent across different formats. It also helps you reach more people over time.
SEO and Organic Growth Strategies
SEO enables customers to discover your templates when they search for solutions.
Keyword Optimization
Assure to research keywords that are related to what your customers are actually coping with. Use those words not only in product titles and product descriptions, but in blog posts as well.
Focus on specific phrases. “Project management template for small teams” works better than “Notion template.” These longer phrases match what people actually type into search engines.
Content Marketing
Write blog posts that solve real problems. Create tutorials. Share case studies. Show how your templates help people.
This content does two things. It boosts your search rankings & demonstrates your expertise in the subject. Actually, customers trust experts.
First, create a content plan template. Write about strategy. Address key challenges. And offer solutions. This attracts people who need exactly what you sell.
Reviews and Testimonials
Positive reviews boost sales. They improve search rankings, too. A seller on Quora shared, “Customer testimonials boosted my conversion rate from 2% to over 6%.”
Ask customers for feedback after each sale. Get permission to use their words. Show these testimonials on your sales pages. Also, include them in your marketing materials.
Real customer stories work. They show that your templates deliver results.
Building Social Proof and Authority
Credibility matters in crowded markets. Here’s how to build it.
Create an affiliate program. Let other creators promote your templates. They earn commissions. You reach new audiences. Affiliates have built trust with their followers. That trust transfers to you.
Run limited-time promotions. Discounts create urgency. Special offers boost sales. Launch new templates with a sale. Offer deals during busy seasons. Again, people buy more productivity tools at certain times of the year.
These strategies work together & help customers find you. They build trust. They increase sales.
Managing and Growing Your Notion Template Business
Moving from selling templates to running a real business takes planning and some trial and error. As you get bigger, sound systems become less critical.
Pricing Strategies for Maximum Revenue
Set prices that strike a balance between value and what buyers expect. Try these methods:
Tiered Pricing Models: Sell different versions at different prices. Basic buyers get the core template. Premium buyers get guides, videos, or support. This approach fits any budget and boosts your average sale.
Bundle Related Templates: Group templates that work together. Sell them as a package at a discount. Bundle a project tracker with a time tracker and meeting notes. Buyers see more value and spend more.
Pricing by Season:
Add pricing during peak times like the new year and back to school.
Use flash sales to boost excitement for older templates.
Pricing by Value: Price based on value received instead of time taken to create. A template that saves five hours a week is worth more than one that only saves a little time.
Leveraging Customer Feedback for Improvement
Customers will show you how to improve templates and reveal new opportunities:
Collect Feedback Systematically: Build a simple feedback process. Send follow-up emails after purchase. Add a feedback form to your template files.
Emphasize Actionable Insight: Organize feedback into four buckets:
Bugs
Usability fixes
Feature requests
New ideas
Make sure to relay critical issues first.
Notify Updates:
Let all previous clients or customers know when you update or fix a template. This helps show that you care for their success. You may also stimulate new interest in your products.
Scaling Your Business Beyond Templates
Once there is a template-based business, then you can diversify:
Offer Complementary Products:
You can sell physical/digital products using the template. You might build a video course that teaches Notion skills. You could also offer consulting to create a custom usage of the template.
Build a Community:
EzyCourse has community tools built in. Build a space for your customers to connect and share ideas. This level of involvement increases retention for customers. Your community will help you discover new product opportunities.
Provide Advanced Options:
Once there is trust and you have customers, then offer more customized support solutions. Offer custom template design work. Sell your services at an agency or enterprise-level for teams and companies.
Why EzyCourse is the Optimal Platform for Selling Notion Templates

Many platforms sell digital products. But EzyCourse works best for Notion template creators who want a real business. It provides all you need to sell, market, and deliver templates. Plus, it helps you build a growing brand.
#Course Creation Features
EzyCourse enables you to sell templates and create courses that offer genuine value.
Create unlimited template packages and courses. The sky is the limit. Your business can really scale out.
Release the content over time. Your customers can learn how to use your templates and take the lessons one at a time. And you can keep them engaged.
Add quizzes and other interactive parts. Support your customers in mastering your templates and systems.
Give completion certificates. These add value and encourage the customers to use your products thoroughly.
#Community Building Tools
Transform one-time customers into loyal members of your community:
Implement forums. Your customers can connect among themselves. They can share advice and support each other.
Use messaging back-and-forth in real time. You and your customers can engage in real-time conversations.
Incorporate gaming features such as points and badges. This can push customers to be more engaged.
#Marketing and Sales Features
EzyCourse gives you tools to grow:
Use magic checkout with smart upsells. This increases what customers spend per order.
Operate an affiliate program. Other people promote your templates on your behalf.
Automate email marketing, guiding buyers through the process without manual input.
EzyCourse accepts principal payments with no commissions.
#White-Label Mobile Apps
A key feature for serious businesses:
Offer branded iOS and Android apps. Customers access your templates easily on any device.
Enable in-app purchases. Sell templates through mobile channels as well.
Send push notifications. Update your audience about new templates and features.
EzyCourse stands out for template creators ready to build a real business. Marketplaces benefit in aspects of discovery and first sales. The best reason to choose EzyCourse is apparent: it gives you all the tools you need to build and run a successful business.
Final Take From This Article
The Notion templates market is rapidly growing. People need digital tools to stay organized and manage their tasks effectively. You can start building a money-making business today!
Firstly, discover the niche you want to serve. Choose one to whom you can offer help. Secondly, design templates that help solve real problems. Make your templates effective and well-designed.
Thirdly, choose the initial sales channels. Start with marketplace channels to find your first customers. Then, create an independent store to grow your business using platforms like EzyCourse. This will allow you to grow.
The effort of selling templates adds another layer beyond creating good templates. To be successful, you need to develop innovative marketing plans. Therefore, listen to your customers and use their feedback to improve your products when it makes sense! As your brand grows, it’s essential to establish trust with your audience.
The best creators work hard with a process of continuous improvement. They are always learning, applying, and growing.
Your first template will not make you rich overnight. Now there’s effort involved in generating a steady income. You’ve what you need to start: this guide for direction and tools like EzyCourse to help you.
Now that’s enough motivation (just kidding). Pick one problem to resolve, and create a corresponding template. That’s it, your first step.
👉Start Your Notion Template Business with EzyCourse!





