Increase Online Course Sales Using Coupons

Increase Online Course Sales Using Coupons

Increase Online Course Sales Using Coupons

  • EzyCourse Team

  • 10 Jan 2023

  • 8 minutes

A tried-and-true strategy for boosting sales is using coupons. If used at appropriate times, coupons can be extremely beneficial. However, if you rely on coupons excessively, clients will grow to expect them. They'll start to put off making a purchase in the hopes that a coupon or sale will appear shortly.

Here’s the most effective way to use coupons to boost sales of your online courses.

When to use coupons?

In preparation for launch. Building interest prior to the launch of your course can increase its earning potential. Given that it's challenging for customers to know what they're getting before they buy, a coupon works well in conjunction with a gated course. A coupon will encourage people who are on the fence to invest money in your course and will aid in increasing those initial purchases. Remember that your greatest offer should be included in your "early bird" sale. Early investors could feel duped if a better offer becomes available later. They'll also interpret a greater offer as evidence that they overpaid for the course and that the course didn't sell well.

To gain loyal customers.  Sales are greatly influenced by consumer loyalty, which may be fostered by offering coupons to your clientele. To keep them as customers, for instance, you may provide current clients a discount and early access to future courses. Customers can also be given access to vouchers through affiliate programs after completing a predetermined number of courses. One successful tactic is to ask your students to share a unique code with colleagues and coworkers who might be interested in enrolling with them in the course. Your student then receives their own discount for every referral that registers. It's a fantastic approach to promote word-of-mouth marketing within your target market and passively boost sales. 

To convey a sense of urgency. Most people will seize an opportunity if offered the chance to pay less when they notice it. There is a sense of scarcity created by sales and restricted pricing. A timer on a coupon will drive people to buy it right away, providing you an immediate increase in sales. Remember that the timing ought to be well-thought-out. Use holidays, sales weekends, and special occasions to establish a timed discount for your company. You can also use historic slow weeks.

Creating Coupons: Best Practices

Setting up coupons is quite simple. Navigate to EzyCourse Dashboard > Coupon and click on “Add New.” From here, you can customize as you like.

Keep the following in mind while you personalize:

Give it a great name. Use a name for your coupon that relates to the purpose, such as "Black Friday Deal." For a coupon to be seen by potential customers, it should have a clever yet brief name. You can name your unique coupon in the "code" box of your EzyCourse Add Coupons settings.

Set an expiration date. Expiration dates help to speed up the buying process by creating a sense of urgency and pressure to act. Always include a time limit to your coupons and make it clear to your audience during the campaign. This is as simple to do in EzyCourse.

Limit usage. To generate a sense of urgency and scarcity, create a limited number of coupons. You have more control over distribution when you create a variety of sorts (such as different customer segments, channels, or seasonal promotions). You may also use it to more effectively track each coupon's usefulness. You can establish a limit on the quantity of coupon applications or courses in your EzyCourse settings.

Create Custom Coupons with EzyCourse

The best thing about EzyCourse is that you get to choose when to provide a coupon offer. Online course markets like Udemy require perma-sales from course creators, limiting their ability to recoup their costs. You can switch a deal on or off and only control how coupons can be used if you use your own course site, the one created on EzyCourse.

When you have control over coupons, you can take use of them to quickly increase sales. Additionally, you are developing your own brand (not Udemy's) and there is no need to divide profits. All student data belongs to you and can be used for more effective marketing. To put it another way, you are in charge.

Ready to get started? Watch our complete walkthrough YouTube video tutorial. Or try out EzyCourse for free to see how easy you can create coupons for the courses you build in EzyCourse.