The creator economy is blooming rapidly, but almost 60% of users struggle to be consistent with the platform due to limited customization, hidden costs, a steeper learning curve, or a lack of scalability.
Kajabi and Stan Store are two popular platforms for creators, coaches, and entrepreneurs. Stan Store is a social media-focused creator platform, while Kajabi is a full-fledged platform that provides a comprehensive suite of tools for online business. Kajabi is more suited for professional creators or educators, while Stan Store is designed for influencers and digital sellers who want to sell quickly.
Both platforms offer easy monetization, but which platform is best? In this article, we will compare Stan Store vs Kajabi with every possible aspect.
Kajabi Overview

Kajabi follows the approach to sell digital products with traditional funnels, in-depth sales funnels, eye-catching landing pages, membership sites, and many more. From creating courses to running coaching to hosting a podcast, endless possibilities for creators to monetize their dream.
No doubt, Kajabi is an ideal option for entrepreneurs and professional educators. Especially, who are looking for an all-in-one platform with creator-friendly features. Without any strong coding skills, creators can build professional-looking websites, sales funnels, and landing pages.
Its drag-and-drop features and wide template collection library with customization options help to create functional websites that reflect brands.
What truly makes Kajabi different is its marketing automation and scalability. Creators can set up automated email sequences, manage subscriptions, and accept payments through PayPal and Stripe. They can even run memberships or podcasts, all from one dashboard.
But all these advantages come with higher pricing plans also. For low-tier plan creators are allowed to sell only one digital product. Hence, there is a forceful aspect if you want to sell more.
Stan Store Overview

Stan Store is an easy, creator-friendly platform to make money online. This is a link-in-bio platform that lets creators sell products directly from their social profile bio!
Creators can turn their followers into paying customers without any complicated tech stack. No extra hassle for a separate website. It also includes tools for digital downloads, course hosting, and booking systems.

Stan is solely designed for Instagram or TikTok users so that it becomes easy for followers to discover products and purchase them. This platform embraces simplicity with quick setup, no-coding requirements, and 1-tap checkout for seamless conversion.
Unlike Kajabi, Stan Store is more focused on straightforward digital product selling rather than having heavy customization for a larger scale.
What makes Stan Store different from other platforms is how it simplifies monetization for creators. From selling courses to e-books to managing subscriptions, email lists, and bookings, it lets you focus on your brand while automating e-commerce tasks. It’s perfect for anyone who aims to turn followers into customers effortlessly.
Stanstore vs Kajabi: Detailed Comparison
It’s necessary to understand how both platform provides more realistic features for real-time scenarios while choosing the best creator platform. In this Kajabi vs Stan Store comparison, we’ll break down five key areas where these platforms differ.
1. Website/Course Building and Customization

Kajabi provides a wide range of website-building solutions with advanced customization options. It’s an all-in-one business tool- course builder, landing page builder, membership site, sales funnel, marketing automation tools, multiple payment systems, auto tax calculation during checkout, and many more.
For course creation, it supports video, quizzes, assessments, and certificates. Additionally, it has multi-module courses, delivers drip or bite-sized content, tracks student progress, and hosts webinars/podcasts. Therefore, creators have total control over how the content should be delivered.
On the other hand, Stan Store is designed for social media influencers and creators. Unlike traditional websites, they offer a link-in-bio store. Creators can sell digital products, courses, and services right from their Instagram, TikTok, or YouTube profiles.
The storefront offers a single link that leads followers to a straightforward, customizable page. This is where they can browse and easily check out. And that too without navigating away from the social media platforms.

Besides its single click store, creators can host and sell online courses using simple course builder. Its student interface is clean and distraction-free.
One disadvantage is that educators can’t add quizzes, drip content, assignments with a grading system, or any certification.
As a creator, if you don’t want the hassle of building a full website, then Stan Store provides an easy and mobile-optimized solution that connects followers to paid offerings in just a few clicks.
Where Kajabi provides huge customization options with a template library and an intuitive drag-and-drop builder, Stan Store offers minimal customization. Upload logo, adjust colors, and rearrange product tiles; that’s it.
2. Digital Product Creation and Delivery

Kajabi is way ahead in digital product creation and multiple delivery mediums. It works as a complete digital ecosystem that allows creators to design and deliver digital goods like online courses, eBooks, templates, or coaching programs, or even recorded podcasts.
Kajabi creator studio lets creators convert their digital content into 40+ other content types. As for interactive learning, the platform offers drip content, an integrated course builder, and a student engagement tool.

In contrast, Stan Store prioritizes easy product setup, minimal functionality, and quick product delivery with a link-in-bio feature. It offers an excellent lightweight option for fast monetization. Every creator gets a customizable store page where they can put digital products, coaching sessions, affiliate links, and lead magnets
Creators can upload digital files, such as PDFs, videos, workbooks, wellness plans, printable arts, mini courses, templates, and deliver digital products through a single one-click accessible link. As this platform aims for influencers and small creators, it lacks content customization features like structured course modules, multiple content types creation, and content gating.
3. Marketing and Automation Tools

Kajabi has integrated email automation tools, a built-in sales funnel, and a CRM system. Creators can run email campaigns with a few clicks, with a vast template collection and automated subject line validation.
With its intuitive visual email builder (Countdown timers, videos, and personalization), creating professional emails is quite easy. From one place, creators can create behaviour-based campaigns, segment the audience, and nurture leads.
These automation features are also available across funnels, forms, quizzes, and even course lessons. Hence, it saves time and lets creators stay focused on growing their online business.

Besides email automation, Kajabi serves ready-made marketing funnels to scale and automate marketing campaigns effortlessly. For each sales funnel, there are pre-written copy (for common use cases) for the highest conversion rate. So, launching a sales funnel with Kajabi is a few clicks away with templates, frameworks, and pre-written copies.
On the other side, Stan Store is designed to sell through social media, so creators get some basic marketing features like email opt-ins and affiliate links. Also, its marketing tools are only available on high-tier plans, which ultimately raises costs for small creators.
As this platform depends on the link-in-bio system, creators can collect followers' data with its email-opt-in features. Then export to email platforms like Mailchimp or ConvertKit for nurturing campaigns.

This platform also offers automated upsells and order bumps, which enable creators to increase average order value easily. For example, when a follower purchases any digital download, the creator can instantly offer a related coaching session or course at checkout time.
In addition, the system has integrated payment processing via Stripe, so there’s no need to manage third-party checkout tools.
4. Mobile-friendly Experience

Both Kajabi and Stan Store provide an excellent mobile-friendly experience. Stan Store offers an easy-to-navigate mobile-first storefront as 90% of its visitors are from social media platforms.
So, this platform’s interface is highly optimized for mobile devices, which makes it extremely easy for creators to upload products, adjust pricing, or check analytics right from a smartphone.
With it’s seamless integration with social platforms makes users to click the link in the bio and directly lead to the Stan store within the app. Using a mobile device, creators can seamlessly upload a logo, change colour/fonts, rearrange blocks, and add multiple basic links.

Kajabi offers a comprehensive mobile experience through both a responsive web design and a dedicated Kajabi mobile app available on iOS and Android. This app allows creators and learners to navigate courses, watch videos, give assessments, and track progress seamlessly on the go.
In addition, creators can customize mobile-friendly landing pages with adaptive design elements. Hence, it assures professional experience whether accessed via desktop or phone.
5. Pricing and Value

Stan Store’s is quite affordable with its two pricing tiers- The Creator plan, which starts from $29 a month, and Creator Pro, costing $99 a month. The creator por plan includes almost every feature they offer. Its low-cost plans give small creators access to essential selling tools without large upfront costs.

On the other hand, Kajabi is expensive as it offers more advanced features than Stan Store, like enterprise-level tools, hosting, and automations in return. Kajabi offers four pricing plans starting from $89/m to $499/m. TBH, its higher pricing point makes sense for the creators who already have a large audience.
So, Which Platform Actually Helps You Earn More Online?
🔍 Features | 🥇 Winner | 💡 Reason |
Website / Course Building & Customization | Kajabi ✅ | Kajabi offers full website building, drag-and-drop customization, quizzes, certificates, and drip content. Stan Store only provides a link-in-bio storefront with minimal customization. |
Digital Product Creation & Delivery | Kajabi ✅ | Kajabi supports various digital formats with structured modules and interactive tools. Stan Store focuses on quick setup and one-click digital downloads. |
Marketing & Automation Tools | Kajabi ✅ | Kajabi includes built-in email marketing, CRM, and automated sales funnels. Stan Store has basic email opt-ins and affiliate links, mainly relying on social media traffic. |
Ease of Use / Setup Speed | Stan Store ✅ | Stan Store is built for simplicity—ideal for influencers starting to sell instantly. Kajabi’s setup is more complex but offers more customization. |
Mobile-Friendly Experience | Tie 🤝 | Both platforms are mobile-friendly. Kajabi has a mobile app for creators and learners. Stan Store is designed for mobile-first social media traffic. |
Pricing & Affordability | Stan Store ✅ | Stan offers the basic go-to tools that a creator needs to start at a pocket-friendly price. Kajabi offers advanced scaling features, which come at a higher pricing point. |
Immediate Monetization Potential | Stan Store ✅ | Stan Store offers quick link-in-bio monetization for social creators. Kajabi focuses on structured funnels and long-term business growth. |
Although we’ve provided a detailed features comparison glimpse of Stan Store vs Kajabi. But which platform helps you earn more heavily depends on your
Business goal
What type of product are you offering
Your business marketing needs
Level of customization and branding
Lastly, your budget and platform pricing
If we analyze each platform's earning potential-
Kajabi provides you with a full infrastructure to run a full-fledged digital business, from course builder to marketing to automation. So, there is a huge chance for scalability according to your business needs. Also, Kajabi provides multiple earning ways with courses, digital downloads, referrals, and affiliate programs.
Stan Store is for those who want immediate exposure from their followers, as this platform offers immediate earning opportunities. If you want a simple, social-first approach and want to turn your visitors into users without any complex sales funnel or campaign, then go for the Stan store.
However, if you, as a creator, want a perfect balance between simplicity and long-term scalability, then EzyCourse comes in as a smarter alternative.
It is a creator-first platform which has a modern course builder, a chance for selling digital/physical products, a wide range of template library, built-in CMS and marketing tools, and many more.
EzyCourse: A Modern Creator-First Platform

EzyCourse is an all-in-one online course creation platform where creators get all the features to monetize their knowledge. This platform offers everything that creator need to monetize their expertise. It is the right mix of flexibility, functionality, and affordability.
It’s not just a coding feature, not just to help you launch quickly, but to grow sustainably. With EzyCourse, creators get complete control over their brand, audience, and revenue.
What makes EzyCourse a creator-friendly platform is that, while most platforms charge high fees or limit what you can do under lower-tier plans, EzyCourse keeps things affordable while offering basic to advanced-level features.
EzyCourse combines Stan Store’s simplicity with the power of Kajabi’s automation. This ultimately makes it a profitable platform for creators in today’s digital economy.
Let’s have a quick look at its key features-
13 types of lessons for flexible course creation.
Drip scheduling system to publish byte-sized content.
Full control over your content.
Multiple interactive learning methods - a virtual classroom, one-on-one sessions, assignments, and quizzes.
9 different pricing structures
Pre-built course landing page with a custom design option.
Host coaching program with session-based scheduling.
Create a multilingual website with over 170 languages.
Futuristic drag-and-drop site builder with 250+ pre-built templates.
Get your own white-label Android/iOS mobile apps (free with selected plans).
Built-in email builders, automation workflows, upsells, checkout options, and affiliate features.
Create a Facebook-like community with a monetization feature.
Pre-built calendar booking feature for appointments.
A dynamic membership site builder for a recurring income source.
Feature Comparison: Kajabi vs Stan Store vs EzyCourse
Features | EzyCourse | Kajabi | Stan Store |
Advanced Course Builder with heavy customization | ✅ | ✅ | ⚠️ Basic modules |
Digital/Physical product sells | ✅ | ⚠️No option to sell physical products | ✅ Ideal for selling digital products. ⚠️No option to sell physical products. |
Built-in Community Feature | ✅ | ✅ | ❌ |
Website builder with templates, landing page, and branding tools | ✅ | ✅ | ⚠️ Single-page link and limited templates |
Built-in Email Marketing tools and Automation | ✅ | ✅ | ⚠️ Limited and basic |
Pre-built calendar booking | ✅ | ❌ | ✅ |
Best For | Growing creators seeking power + affordability | Professional educators & business owners | Influencers & social sellers |
Decision Time: Which Platform You Should Choose for Your Creator Journey
In the end, choosing the ideal platform depends on what kind of creator you are and how you want to grow.
Kajabi is ideal if you want your brand to shine on a larger scale with a structured online education business.
Stan Store is for those who want a simple, social-first way to sell digital products quickly.
And lastly, if you’re looking for a platform that offers ease of use, affordability, and advanced earning tools, EzyCourse brings everything together under a single dashboard. It’s the platform that lets you create, sell, and grow without limits.
So, if that sounds you, then why not start a 1-month free EzyCourse trial? Oh, one thing left, currently EzyCourse is celebrating its 3rd anniversary, giving massive discounts, lifetime deals, and more. This could be an amazing opportunity for you to start with cheaper, locked-in deals!






