Not sure what the difference is between remarketing and retargeting?
You’re not alone!
These terms sound similar, but there’s technically a key difference. Retargeting and remarketing both aim to reconnect with people who already know your brand, but they work in slightly different ways and reach different audiences.
Imagine your ideal prospects visit your website, browse your products or services, and leave without buying.
How do you bring them back? That’s where retargeting and remarketing come in.
In this guide, you’ll learn how each one works with Google Ads and Facebook campaigns and when to use them to get the best results for your business.
Let me clear up the confusion!
Retargeting vs. Remarketing: A side-by-side Comparison
Both strategies can work together for maximum impact. But the key differences that impact the most:
The Key Differences Between Remarketing & Retargeting
Both of them might sound similar, but they serve different goals, reach different people, and use different channels.
Goals
Remarketing is all about building stronger relationships with your existing audience. It helps increase customer loyalty, boost repeat purchases, and grow lifetime value. Think of it as staying in touch with people who already like your brand.
Retargeting is focused on conversions. Its goal is to remind people about your products or services and bring them back to your site to complete their purchase.
Data Source
Remarketing: Uses customer information like email addresses and previous orders to create relevant messages.
Retargeting: It tracks users and uses cookies or browsing behavior to display advertisements relevant to the user’s activity.
Target Audiences
Remarketing targets people who already have a relationship with your brand, like your email subscribers, social media followers, or past customers.
Retargeting focuses on people who showed some interest but haven’t fully connected yet. These are people who browsed your website and checked out a product but didn’t take action.
Channels
Remarketing uses channels like email, social media, SMS, and mobile notifications to reconnect with customers and leads.
Retargeting uses paid ads like Facebook Ads, Google Display Network, or YouTube to reach users who visited your site but left before converting.
In 2025, understanding this difference is more important than ever. Why?
Privacy rules like GDPR (The General Data Protection Regulation) and CCPA (California Consumer Privacy Act) are stricter.
Google Ads and Facebook now offer overlapping features.
Smart strategies are needed to save money and increase conversions.
Why Creator Confuses Retargeting and Remarketing
The creator often mixes up retargeting and remarketing because both focus on reaching people who already know your brand.
Retargeting focuses on ads, while remarketing often focuses on emails.
Simple, right?
They work in slightly different ways, but today’s marketing tools make it easy to use both together.
For example, imagine a women’s clothing brand that already has a list of customer emails. Instead of just sending promotional emails, the marketing team uploads that list to Meta Ads. Then they run Facebook and Instagram ads showing new shoe collections to those same customers.
What is Retargeting: Definition, Types & Tools
Retargeting is a marketing strategy that shows ads to people who have visited your website or interacted with your brand but didn’t buy anything.
Almost 98% of buyers don’t buy on their first visit. Retargeting is a smart way to remind them about your products.
Returning customers are 65% more likely to add items to their cart, so bringing them back is important.
Retargeting isn’t just showing ads. It’s about showing the right ad to the right person at the right time.
Types of Retargeting:
Pixel-based Retargeting: Pixel-based is great for website visitors. It serves ads based on behavioral activity like product views or abandoned carts.
List-based Retargeting: It is perfect for existing leads. Also, it targets users from email or customer lists uploaded to platforms like Google Ads or Facebook.
Which Platforms Used for Retargeting
Choose the platform where your audience already hangs out.
Google Ads: Reach users across the Google Display Network and YouTube, perfect for visual and video campaigns.
Meta Ads Manager: Essential for Facebook and Instagram, where eye-catching visuals drive engagement.
LinkedIn Ads: Ideal for B2B targeting, letting you focus on professionals based on job title, industry, and company.
Tools for Running a Retargeting Campaign
Ads Launch Assistant
AdClarity
Popular Retargeting Channels:
Google Display Network
Facebook and Instagram Ads
YouTube pre-roll ads
LinkedIn retargeting
Missed visitors? Launch your retargeting campaigns now and turn missed opportunities into sales!
How Retargeting Works: Turning Website Visitors into Customers
To understand retargeting, let’s look at an example of a common scenario:
Imagine a shopper visits your site, clicks on a pair of sneakers, and then leaves without purchasing. A few hours later, they see a retargeting ad for that same pair, perhaps even styled with complementary products, while reading the news or scrolling Instagram. This is done through retargeting.
Here is how it works:
When prospects visit your website, a small piece of code called a tracking pixel (or tag) is activated.
This pixel places an anonymous cookie on the visitor’s browser. Think of it as an invisible name tag that identifies them as a past visitor without collecting personal information like names or addresses.
As that visitor browses other websites or social media platforms, ad networks like Google Display Network or Meta Ads recognize this cookie and display your ads.
This lets you build highly targeted audience segments based on their behavior, such as pages visited, time spent on your site, or products added to a cart.
What Tracking Pixels Can Do
Beyond IP addresses, tracking pixels can monitor various user actions:
Page views
Clicks
Form submissions
Video views
Downloads
Add-to-carts
Purchases
Pixels can also help determine whether a user completed a purchase or conversion. This insight lets you refine campaigns, promote add-ons, or serve ads based on previous purchases.
Retargeting: Why It Helps and What to Watch Out For
Retargeting can be very powerful, but it also has some challenges.
What Makes Remarketing Helpful:
High ROI: It’s easier and cheaper to convert people who already know your brand. Well-planned retargeting campaigns usually get more sales than regular ads.
Better Brand Recall: Even if people don’t click your ad, retargeting keeps your brand in their mind. Studies show retargeting can increase branded searches by over 1000%!
Precise Targeting: Your ads reach people who have already interacted with your brand, so your ad budget is used more efficiently.
The Challenges to Watch For:
Ad Fatigue: Showing the same ad too often can annoy users and hurt your brand. Rotate your ad creatives and limit how often people see them.
Limited Audience Size: You can only retarget people who visited your website. If traffic is low, your audience will be small.
Privacy Concerns: Some users may feel retargeting is intrusive. Always be transparent and respect user choices.
What is Remarketing: Definition, Types & Tools
Remarketing is a digital marketing strategy that focuses on re-engaging past users. It’s primarily through email, to encourage them to return and complete an action.
Remarketing campaigns are incredibly effective in driving conversions. Campaign Monitor found that marketers experienced a 760% increase in email revenue from targeted, segmented campaigns.
Remarketing emails might include:
Follow-up sequences after a prospect downloads a lead magnet
Deals or sales on services or products related to the visitors’ past purchases
Next-step offers for new customers
New offers or sales
Types of Remarketing
Standard Remarketing: Shows tailored display ads to users who previously visited your website, reminding them to return and complete an action.
Dynamic Remarketing: Delivers highly personalized ads featuring the exact products or content users previously viewed on your site.
Social Media Remarketing: Targets users who engaged with your brand on social media platforms like Facebook, Instagram, or LinkedIn.
Remarketing Lists for Search Ads (RLSA): Customizes Google search ads and bids for users who have visited your site before, increasing conversion chances.
Video Remarketing: Serves ads to people who previously interacted with your video content on platforms like YouTube or your website.
Email Remarketing: Sends targeted emails or display ads to users who opened your emails, clicked links, or abandoned their carts.
Examples of Remarketing:
Abandoned Cart Emails: If a customer adds items to their cart but does not complete the order, you can send them a reminder email with a link to their cart.
Personalized offers: If a customer has already bought from you, you can offer them additional products that may be useful to them.
Emails with exclusive promotions: Loyalty programs and special discounts for regular customers.
Which Tools & Platforms for Remarketing
Email Marketing Software: Platforms like Mailchimp or Ezycourse email marketing act as your command center, enabling segmentation and automation for targeted follow-ups.
CRM Platforms: Serve as the foundation for all customer data, keeping track of interactions and behaviors.
You’ll get the Top 10 CRM Software for Coaches in 2025, giving you more options to manage your audience effectively and monetize your content to its fullest potential.
How Does Remarketing Work: Make Website Visitors to Customers
Understand remarketing with a real story:
Suppose a user adds a product to their cart but leaves without checking out. A day later, they receive a personalized email reminding them of the item and offering a 10% discount to complete the purchase. This gentle nudge can turn a missed opportunity into a sale.
To set up an effective remarketing campaign, you first need to understand your customer’s journey. Ask yourself: where should you engage with them, and what actions do you want them to take next?
Here is the working procedure of remarketing:
1. User Data Collection
This data is gathered through cookies and tracking pixels embedded in your site. These tools record key actions, such as
Pages viewed
Products added to cart
Forms submitted
Time spent on certain sections
For example, Google Ads uses a remarketing tag to track website visitors, while Meta Ads uses the Meta Pixel to monitor actions like page views, button clicks, or form submissions within Facebook and Instagram.
2. Creating Remarketing Lists
Once user data is collected, it’s organized into remarketing lists. These lists group users based on their specific actions or level of intent.
For instance, you can create lists for:
Visitors who viewed a specific product page
Users who added items to their cart but didn’t buy
Customers who visited your website in the last 30 days
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Remarketing: Why It Helps and What to Watch Out For
Remarketing can be very effective, but it also comes with some challenges.
What Makes Remarketing Helpful:
Increase Customer Value: Encourages repeat purchases and course upgrades, boosting total revenue from each student.
Builds Loyalty: Personalized emails or messages make students feel valued, improving retention.
Cost-Effective: Email remarketing is cheap and effective. Segmented campaigns get higher engagement and more clicks.
The Challenges to Watch For:
Smaller Audience: You can only reach people in your email list or CRM database.
Data Management Needed: Keeping customer information accurate and organized is key to success.
Risk of Annoying Students: Sending too many irrelevant emails can frustrate users. Balance is essential.
Essential Metrics for Retargeting and Remarketing
Tracking the right metrics is key to knowing how well your retargeting and remarketing campaigns are performing. Here’s what to focus on for each:
For Retargeting
Click-through rate (CTR): Shows how many people clicked your ad after seeing it.
Cost per acquisition (CPA): Tells you how much it costs to get a new customer or lead from your campaign.
Conversion rate: Measures the percentage of users who completed a desired action, like buying a course or signing up.
View-through conversions: Tracks users who saw your ad but converted later.
For Remarketing
Open Rate: The percentage of users who open your emails. This shows how compelling your subject lines are.
Click-to-Open Rate: Measures how many people clicked links after opening your email. Higher rates indicate relevant content.
Email Conversion Rate: Tracks how many email recipients completed a purchase or action.
Unsubscribe Rate: Shows how many people opted out of your emails. Keeping this low is key to maintaining a healthy email list.
Which One Is Best: Retargeting or Remarketing?
There isn’t a single “best” option. Both remarketing and retargeting strategies are super effective, but they work in different ways depending on what you want to achieve. Below you’ll get the idea of when you should use them:
When to Use Retargeting
Best for bringing back visitors who didn’t buy.
Ideal for abandoned carts or users who browsed but didn’t take action.
Great for brand recall with first-time visitors.
Works well for high-traffic websites with low conversion rates.
Perfect for e-commerce stores, SaaS businesses, or local businesses looking to stay top of mind.
When to Use Remarketing
Best for reconnecting with past customers or email subscribers.
Ideal for nurturing relationships, upselling, or cross-selling.
Great for building loyalty and encouraging repeat sales.
Works well for small but loyal customer bases or subscription-based services.
Perfect for course creators, coaches, or established brands looking to grow retention.
Remarketing vs. Retargeting on Facebook Ads
Facebook Ads work much like Google Ads. The difference is that your ads appear on Facebook’s own platform instead of other websites. Facebook calls this type of remarketing “Custom Audiences.”
Here’s how it works:
A visitor lands on your website.
A tracking code (Meta Pixel) tags their activity.
Later, when they scroll through Facebook or Instagram, your ads appear, reminding them about your brand or product.
To start your Facebook remarketing or retargeting campaign, you’ll need a Facebook Business account and the Meta Pixel installed on your website.
Here's how to set up your campaign:
In Facebook Ads Manager, select “More Tools,” then “Audiences.”
Choose the type of remarketing you want to do: custom audiences, lookalike audiences, and saved audiences.
If you choose the “Custom Audience” option, you can show relevant ads to people who’ve already visited your website.
The “Website” tab lets you choose the audience you wish to target. Audience options include “All website visitors,” “People who visited specific web pages,” and “Visitors by time spent.”
After you’ve selected an audience, Facebook will provide you with a pixel code known as “Facebook Pixel.” Place this code on your website to track visitors.
“It’s cheaper to get people to purchase again than to recruit new customers - Repeat customers are responsible for generating 40% of revenue in some cases. So why not double down on your most profitable clientele?”
Facebook Retargeting Statistics
Facebook retargeting helps in increasing the site visits by 726% over a time of 4 weeks.
Additionally, they also help increase the branded search by 1046%.
44% of Facebook users’ purchases are influenced by the ads they see on Social media.
At the same time, 26% of Facebook users who click on ads proceed to purchase the product.
95% of social media marketers prefer Facebook to advertise on.
This is because Facebook is the fastest-growing social media platform, with more than 3.03 billion monthly active users.
67% of the retargeters use Facebook exchange for online advertising.
Facebook Remarketing Statistics
Facebook’s revenue per user has tripled in the last three years, indicating its shift towards monetization. The platform earned a massive $13.2 billion in the first quarter of 2019 alone. That’s a 42% year-over-year increase.
63% of US citizens use Facebook, compared to 35% on Instagram
Facebook reaches 22.9% of the world’s population.
Facebook is the best place to advertise to an older demographic; teens are just not that into the platform anymore; just 7% of 13-15 year olds are on there. However 30% of 25-34 year olds are
Facebook’s also the place to target and retarget seniors. The number of Facebook users aged 65+ has almost doubled since 2012 with 40% on there
While Americans account for 10% of all Facebook users, Brazil, Indonesia, and Mexico are in the top five.
So there’s plenty of potential to reach out globally to find new audiences.
Remarketing vs. Retargeting on Google Ads
Google Ads supports both remarketing and retargeting. While many people use these terms interchangeably, there’s a clear difference in how they work.
If you already have a Google Ads account, starting a remarketing campaign is simple.
Google’s tools let you reconnect with visitors when they:
Visit other websites that are part of the Google Display Network
Use Android apps
Browse on YouTube
Or even check Gmail and Google Search
Google offers three pricing models:
Cost Per Thousand Impressions (CPM)
Cost Per Click (CPC), and
Cost Per Acquisition (CPA)
These are giving you flexibility depending on your campaign goals.
Unlike many platforms, Google Ads remarketing isn’t limited to just pixel-based tracking.
You can also use CRM data or Google Analytics segments to build audience lists. This means you can target people who viewed certain pages, spent time on your site, or interacted with your videos.
How to Set Up a Remarketing Campaign in Google Ads
Getting started with a Google Ads remarketing campaign has three steps:
Setting up your remarketing tag
Creating remarketing audiences in Google Ads
Then layering in remarketing activity into your campaign strategy!
Here’s a simple breakdown of how to set up your Google Ads remarketing tag and create audiences for your campaigns.
Step 1: Go to Your Google Ads Account
Open your Google Ads account.
From the top menu, go to Tools & Settings → Shared Library → Audience Manager.
Inside the Audience Manager, click on Your data segments.
If this is your first time setting up remarketing, you’ll be asked to create an audience source. This is where you’ll connect the data Google will use to track your website visitors.
Step 2: Set Up an Audience Source
You’ll now see several options to create your audience source. These options include:
For simplicity, choose the Google Ads tag.
This is the easiest option and works perfectly for most websites and standard remarketing campaigns.
Click Set up tag to continue.
Step 3: Configure Your Tag Settings
Choose remarketing type and restricted data processing. Select Only collect general website visit data for standard remarketing campaigns and select specific actions that people perform for advanced remarketing campaigns where you can target people based on what action they performed on your site.
When done, click Save and continue.
Step 4: Install the Google Ads Tag on Your Website
Install the tag on your website by selecting a method of your choice.
Once you’ve chosen your method and installed the tag, click Continue, then Done.
Step 5: Create Remarketing Audiences
Now that your tag is tracking visitors, you can start creating audience lists. These lists tell Google which groups of people to show your remarketing ads to.
You can create more remarketing audiences via audience manager. Click the + sign to add relevant segments such as website visitors, app users, custom lists, and combinations:
Add relevant details and save your remarketing audience. Each segment is referred to as a list that can be accessed via Your data sources in Audience manager:
You can check details of the segments and active users from Your data segments tab:
Step 6: Set Up Your Remarketing Campaign
Create a new campaign in Google Ads by selecting an objective and campaign type. Add budget and bidding and move to Targeting to select the audience.
Click Audience Segments to choose the remarketing list:
Click Browse and select How they’ve interacted with your business, and select the remarketing list you created above:
Finalize your campaign by adding ads and publishing your remarketing campaign.
Common Retargeting & Remarketing Mistakes to Avoid
When planning your retargeting or remarketing campaigns, avoiding these mistakes can save money, improve conversions, and make your ads more effective:
1. Not Categorizing Your Audience
Generic ads or emails feel irrelevant, lower engagement, and reduce conversions.
So, treating all users the same can backfire.
People at different stages, such as
First-time visitors
Cart abandoners
Past buyers
They need different messages. That's why you should segment your audience based on behavior, interest, or stage in the buying journey for more effective campaigns.
2. Misaligned Messages
Showing ads or sending emails that don’t match what the user just did, like promoting random products instead of what they viewed. It can confuse or frustrate them.
Irrelevant messages lead to fewer clicks, fewer conversions, and wasted ad spend.
So, Make sure your ads and emails reflect user actions, like product views, abandoned carts, or previous purchases.
3. Ad Fatigue
Showing the same ad too often can annoy users. People may start ignoring your ads or even develop a negative view of your brand.
This reduces click-through rates, increases advertising costs, and harms ROI.
Rotate your ad creatives, try different formats, and limit how often people see the same ad.
4. Ignoring Exclusions
Continuing to target users who have already converted is a waste of budget. It can also irritate customers, making your brand seem pushy or careless.
You’re paying to advertise to people who have already completed the action, reducing campaign efficiency.
Use exclusion lists to remove converted users from your campaigns and focus on prospects who still need nurturing.
Best Practices for Retargeting Ads Success
Create Highly Specific Ads
Your retargeting ads should match what each person is interested in.
For example, if you run a sportswear store:
One customer looks at shoes.
Another looks at shorts.
Even though both are interested in sportswear, show each person ads for exactly what they looked at. This makes your ads more effective.
Use Landing Pages That Match the Ad
When someone clicks your ad, they should land on a page that matches the ad. Keep it simple and clear so they know exactly what to do next. Don’t send them to your homepage or busy pages with too many pictures or links.
Instead, make a landing page that’s welcoming, clear, and product-specific.
Here’s an example.
Ad
Ad landing page
There’s only one clear call to action (CTA) to start a free trial.
Optimize Your Bidding
Insufficient bidding may have a negative impact on your ad campaigns. So, make sure you’re spending enough to match up with the length of the buyer’s journey.
Because the type of product or service you’re advertising may influence how long a potential customer is interested.
For example, searching for clothing can be a much shorter campaign than searching to buy a house.
That means you’d need to allocate more money for longer sales cycles.
Target the Right Audience
Make sure you only target users who are likely to be interested in your product or service.
Placing a pixel on your homepage to trigger a retargeting campaign probably isn’t a good idea. Because you don’t know what those people are interested in yet.
It’s better to create custom audiences based on specific interactions, such as product page views or adding items to the cart.
Minimize Ad Fatigue
If users keep seeing the same ad repeatedly, they may start ignoring it. Or even become annoyed.
There are a few things you can do.
One is to use ad sequencing, which means showing a series of ads to people in a specific order to tell a story and drive interest.
Another is to set a frequency cap for your ads. This will limit the number of times an ad can be displayed to the same user within a specified time frame.
The frequency cap will help you both minimize ad fatigue and reduce ad spend. Because it will eliminate unnecessary impressions that don’t bring in clicks and conversions.
Best Practices for Remarketing Email Success
Want to get started with doing email remarketing? Email remarketing tips that actually help you launch a successful email remarketing strategy:
1. Personalize Your Emails
Generic emails don’t work. Make your emails specific to each person based on what they viewed or almost bought. Personalization shows that you understand your audience and care about their needs.
Example:
American Giant sent a remarketing email showing the exact product a subscriber looked at. Since it was tailored to that person’s interest, the subscriber was more likely to engage and buy.
2. Create Urgency
Encourage people to take action right away. Remind them that the product they want won’t be available forever. A small push can turn hesitation into a decision.
Example:
Beardbrand sent emails telling customers that their cart would expire soon. Phrases like “act now,” “buy now,” or “only 3 left!” make people more likely to complete their purchase.
3. Use Catchy Subject Lines
Your subject line is the first thing people see. So make it attention-grabbing. A strong subject line can dramatically increase open rates and engagement.
Examples:
Capital One: “Congrats, You’re Invited,” which sparks curiosity.
DoorDash: “This discount has your name on it!” It makes people want to open the email.
4. Send Emails Quickly
Timing is key. The sooner you remind someone about a product, the higher the chance they’ll buy. Quick follow-ups keep your brand top-of-mind and relevant.
Example:
Some businesses send abandoned cart emails within a few hours, while others wait until the next day. Test different timings to see what works best for your audience.
3 Best Email Automation Platforms for Your Retargeting & Remarketing Strategy
Retargeting and remarketing work best when you reach the right people at the right time. The right email automation platform, like EzyCourse, Mailchimp, and HubSpot, can save your time and help turn casual visitors into loyal buyers.
Let's get into them.
1. EzyCourse
EzyCourse is a top all-in-one LMS platform where you’ll get built-in email marketing and automation tools that are a standout feature, letting you run campaigns, track performance, automate sequences, use tags, and brand emails, all without relying on third-party software.
Additionally, this platform helps you create online courses, build communities, run membership sites, and manage appointments, events, and digital or physical products, all in one place.
How EzyCourse Built-in Email Automation Works:
Email Campaigns: Launch targeted campaigns in a few clicks.
Automation & Sequences: Nurture leads automatically with smart workflows.
Email Statistics: Track opens, clicks, bounces, and conversions.
Pre-Built Templates: Create professional emails quickly with free templates.
White Label Emails: Fully brand your emails for a consistent look.
Audience Segmentation: Use tags to organize and target users precisely.
Track Every User: Monitor journeys in real-time and optimize campaigns.
More Powerful Features of EzyCourse
EzyCourse isn’t just about email marketing; it’s an all-in-one platform for creators:
Course Builder: Easily create courses with lessons, quizzes, and multimedia content.
Membership & Subscription Management: Launch membership or subscription programs and manage access effortlessly.
Student Analytics: Track student progress, engagement, and course completion rates.
Website & Landing Pages: Build professional course websites or landing pages without coding.
Affiliate Marketing: Reward affiliates and track commissions directly in the platform.
Pricing
EzyCourse’s plans range from Essential to Elite with different suites and budgets, starting from $59 to $299 per month.*
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2. Mailchimp
Mailchimp is a popular all-in-one email marketing platform known for its powerful automation features. You can create campaigns, set up automated workflows, track engagement, and segment your audience, all from one dashboard.
It’s ideal for businesses and creators who want to nurture leads and keep their audience engaged. Beyond email automation, Mailchimp also helps you design landing pages, manage audiences, run ads, and even build basic websites.
How Mailchimp Email Automation Works:
Email Campaigns: Send personalized campaigns to your audience with ease.
Automation & Workflows: Automatically send welcome emails, follow-ups, and drip sequences.
Analytics & Reporting: Track opens, clicks, and conversions to see what’s working.
Templates & Design: Choose from a variety of pre-built templates to create professional emails quickly.
Audience Segmentation: Target users precisely based on behavior, tags, or demographics.
Behavioral Tracking: Monitor subscriber actions and optimize campaigns in real-time.
Integrations: Connect with apps and platforms to expand your marketing toolkit.
Pricing
Mailchimp offers a free plan for up to 500 contacts, with paid plans starting at $13/month for more advanced features and larger audiences.
3. HubSpot
HubSpot is a powerful all-in-one CRM and marketing platform, and its email automation features are a major highlight. You can create automated workflows, send personalized emails, track engagement, and segment your audience, all from one central dashboard.
Beyond email automation, HubSpot also helps you manage contacts, run marketing campaigns, create landing pages, track sales, and even manage customer support.
How HubSpot Email Automation Works:
Automated Workflows: Send emails automatically based on user actions, like form submissions or website visits.
Personalization Tokens: Use CRM data to personalize emails with names, company details, or other custom info.
Lead Scoring & Segmentation: Assign scores and organize contacts to target emails more effectively.
Behavior-Based Triggers: Send automated messages when users click links, visit pages, or abandon carts.
A/B Testing: Test subject lines, content, and calls-to-action to improve engagement.
Analytics & Reporting: Track opens, clicks, and conversions to optimize your campaigns.
Pricing
HubSpot offers a free plan with basic email automation and CRM features. Paid plans start at $23/month, unlocking more advanced automation, analytics, and marketing tools
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Conclusion
Retargeting and remarketing are more than just marketing terms. They are powerful ways to reach people who have already shown interest in your brand.
With the right strategy, you can turn missed opportunities into sales, strengthen relationships with your customers, and grow your business smarter, not harder.
Ready to simplify remarketing or retargeting? Try EzyCourse’s 30-day free trial and see how automated email marketing can re-engage your audience effortlessly
Start small, test what works, and see how retargeting vs remarketing or remarketing vs retargeting Google Ads/Facebook campaigns can help grow your audience.
