Selling online may seem complex as a beginner. But to grow your business, you need to make this simple.

You have to ensure that you are in the right place to reach customers, build trust, and generate your sales smoothly. 

And to sell online, you have to use a platform. 

A question may arise: what is the best platform to sell online for beginners?

Among most of the platforms on the internet, picking the best online selling platform for beginners is not a piece of cake.

Well, we have your back, and in this blog, you’ll know what is the best platform for selling online for beginners. To help you out, we also mentioned which platform is suitable for your specific business.

Excited? Let’s get started!

Why Should You Have to Use Platforms to Sell Online?

Getting into the deep, first, let’s know why you, as a beginner, should use platforms to sell online. 

Here are the reasons:

• Established platforms have large, active user bases. So this will allow you to tap into existing customer traffic without having to build your own audience from scratch.

• Platforms can lower operational costs by eliminating the need for a physical store and reducing staffing requirements.

• You don’t have to pay extra for marketing your products. Many platforms offer built-in tools to help you with that.

• Platforms provide the tools and infrastructure for managing sales, customer interactions, and product listings efficiently, which is essential for sustainable business growth.

• Trustworthy platforms handle transactions securely, offering a variety of payment methods to cater to different customer preferences.

Now, let’s get into the details on what is the best platform to sell online for beginners. We have categorized them into three so that you can easily identify what suits your business needs.

5 Best Platforms to Sell Online for Beginners

If you are a beginner with digital products in your business, you may be finding the answer to- what are the best platform to sell digital products.

Here’s our list of the 5 best platforms to sell digital products that are just for you. 

However, sometimes you do not have a lot of time to read this entire section. So we have put all the basic details in the following table. 

While you will get the basic idea from here, our recommendation is to read the entire content, which helps you make a more informed decision.

1. EzyCourse

EzyCourse is an all-rounder platform. This platform primarily offers you to sell online courses, but it has expanded its wings; now you can sell anything from eBooks, podcasts to templates. 

Whatever your product is, EzyCourse makes its way from physical items to digital products. 

However, you can do more with this platform. The drag-and-drop builder helps you easily build your own storefront and start selling in just a few clicks. 

To make a digital product listing, you have to give just the title, description, category, and other necessary information. You can either upload your downloaded file to create your digital products list in a minute. 

If you want to broaden your business with more digital product listings, you can use the membership feature, build a community, or customize your checkout page redirect.

Moreover, to make your business stand out, EzyCourse also offers built-in marketing tools like email automation & sequence, affiliate programs, push notifications, real-time analytics, and many more.

Not only that, while other platforms cover you with their website only, you will get your own white-label mobile app for free with EzyCourse (selected plans only). This app will increase the chance of reaching more customers. 

However, the best things EzyCourse offers:

EzyCourse is full of features you can see (in the image given above). But a pack of features can be worthless if it doesn’t benefit you. 

So we have used this product and found some really convincing pros that will surely make it worth using. Here they are:

• The setup is completely easy, gives you a walk-through, tutorial, and docs to make your process smooth as a beginner.

• Beginner-friendly due to having over 250+ templates & blocks. Let you build and customize your site without coding.

• You can import up to 100 digital products at once; no need to upload them one by one.

• You don’t need to purchase separate tools for course building, website design, membership, email, communities, etc. EzyCourse secures you with all of them.

• Has built-in SEO features, so that your site doesn't have to bother with indexing and visibility.

• Also, built-in communities, group/private chats, discussion features, and live lessons are available that can possibly help your business become the number one

• Customer support is way too good to make your query get solved as soon as possible.

Now, if we say the cons. We have only found that this platform is completely paid. But the good news is you will get a 1-month free trial period to make a purchase decision.

Here’s their pricing plan. It’s so flexible that any beginner can pay for it. Worth buying!

2. Gumroad

Gumroad is another platform that gives you the easiest way to sell digital products online. You can sell almost anything digital- from eBooks, music, and videos to design assets, software, or Notion templates. 

However, Gumroad is a simple and beginner-friendly platform. The setup is completely easy, like uploading your file, adding a price, writing a short description, and hitting publish. That’s it!

What makes Gumroad better is its built-in “Discover” feature, which helps potential buyers find your products directly through Gumroad’s marketplace. 

You can also grow your audience with email updates, memberships, and discount codes, making it great for small creators building their first loyal fan base.

However, Gumroad keeps things intentionally minimal- there’s limited customization. So if you’re dreaming of a fully branded store or advanced design control, you might feel restricted. 

Being a paid tool, Gumroad takes a 10% transaction fee (plus payment processing), and for new buyers coming through, it charges an additional 30% fee.

Features that we love while using Gumroad:

• Gumroad is built for beginners who don’t want to deal with website setup, themes, or plugins. You can start selling within minutes.

• You can offer memberships, coupons, and bundles, or send automated email updates to your customers- all are easy access with the Gumroad dashboard.

• It manages payments, taxes (VAT), and secure downloads for you. So that people with zero experience can make their business safe and compliant.

• You don’t need to pay for hosting or subscriptions. Gumroad runs on a commission basis (only charges when you sell), making it ideal if you’re testing the waters.

Features that should be included in future Gumroad:

While there are many pros, there are also a few things users point out as drawbacks or areas of improvement. Let's know what we have found.

• Gumroad is not for large inventories or complex product categories. It’s simple, but that simplicity limits scalability.

• Gumroad lacks advanced marketing features like SEO control, upselling, or email automation. So you have to market your products on your own.

• You can’t fully customize your storefront like EzyCourse. There are no themes or advanced design options to give you uniqueness.

• Recently, users have been complaining about their payment options. They also claim that the customer support is not good enough.

Though Gumroad is good, if you ever feel like knowing its alternative, you can check out our blog about the 15 Best Gumroad Alternatives in 2025.

3. Shopify

Who doesn’t know Shopify in the industry?

Shopify is a renowned eCommerce platform in the world. You can sell both digital and physical products from here. It’s designed to help any type of user, even a complete novice can build a professional online store without any coding skills.

However, this platform gives you everything in one place- a beautiful storefront, secure payment options, marketing tools, and order management. All of these features are available in a simple, easy-to-use dashboard.

One of the biggest advantages of Shopify is its ease of setup. You can pick a theme, customize it to your brand, and launch your store in just a few hours. 

Plus, it offers the largest payment gateways (100+), including PayPal, Stripe, and its own Shopify Payments system- making global selling effortless.

If you’re serious about growing your brand, Shopify also gives you powerful features like SEO tools, social media integrations, email marketing, and detailed analytics. You can even connect your store to Facebook, Instagram, or TikTok for direct selling.

In short, Shopify is perfect if you want a professional, scalable platform that works for both physical and digital products. It costs less compared to tools like Gumroad, but yes, it gives you far more control, customization, and growth potential in the long run.

Pros that we found in Shopify:

• Shopify handles essential aspects like website hosting, security for transactions, and payment processing, so as a beginner, you don't need to worry about these complexities.

• Access to the Shopify App Store allows for easy integration of marketing, analytics, and other tools to enhance store functionality.

• Shopify supports businesses as they grow, offering different plans and tools that can be upgraded to accommodate increasing sales and more complex needs.

Cons that we found in Shopify:

• Shopify does not offer native email hosting; it provides email forwarding to a personal account if you purchase a domain through Shopify.

• Lower-tier plans offer fewer free themes and more restricted customization options.

You can learn more by reading this blog about Shopify alternatives.

4. WooCommerce

WooCommerce is one of the best tools for selling digital products online- especially if your website is built on WordPress.

Most of the creators love WooCommerce due to its flexibility. You can have complete control over your store. The setup is too simple- install the WooCommerce plugin, add your digital products, set the price, and choose your payment methods- that’s it!

For digital sellers, WooCommerce also includes useful options like download limits, file protection, and automated email delivery after purchase. 

Plus, it integrates easily with marketing tools, membership plugins, and email automation systems to help you grow your audience and repeat sales.

However, WooCommerce is free to use, which makes it perfect for beginners or small creators who don’t want to spend much at the start. You only pay for your hosting and domain name. And if you need, you can add extra features later with plugins.

Advantages we loved while using WooCommerce:

• A free digital online selling platform with a bunch of templates (dedicatedly approx 200-500+ for digital products)

• Way more flexible when it comes to design, features, and pretty much every part of the store.

• Provides regular updates 

Drawbacks we found while using WooCommerce:

• While WooCommerce itself is free, you’ll need to pay for web hosting and a domain

• The advanced level customization needs premium plugins, which are paid.

• Since WooCommerce is open-source, there’s no direct customer support team like EzyCourse or Shopify.

• Installing more plugins sometimes makes your website slow, as well as raises security concerns.

5. Wix

If you’re looking for a simple way to start selling online, Wix can be another great option for beginners who don't want to deal with complex coding. 

You can sell digital products like eBooks, music, videos, software, or any downloadable content directly from your website.

Its drag-and-drop editor lets you design your store exactly how you want. In fact, this platform comes with layouts and product pages that can be customized with your brand’s personality. 

Besides, the platform includes built-in marketing tools like SEO optimization, email campaigns, and social media integrations to help promote your products. With Wix’s customizable templates, you can create a beautiful and professional-looking digital store in just a few hours.

However, Wix also lets you set up automatic file delivery after purchase, manage your products, and accept payments securely through PayPal, Stripe, or Wix Payments.

What we found beautiful in Wix:

• Wix has 900+ ready-made templates, including eCommerce layouts for digital products like music, eBooks, art, and online courses.

• Supports 80+ payment gateways.

• Its UI is comparatively more beginner-friendly than others due to its all-in-one dashboard control.

• Their premium plans come with secure hosting, domain options, and 24/7 customer support to ensure a seamless experience.

However, Wix does have some limitations:

• Each plan comes with a storage limit, so selling large files (like high-resolution videos or design bundles) may require a higher-tier plan.

• If you use third-party payment providers, you may face small transaction fees.

• Compared to WooCommerce or Shopify, Wix gives you fewer customization and plugin options for advanced features.

We are end with our first category. So, what is the best platform to sell online for beginners?

Let us be frank with you. We are not being biased, but you can check out our comparison blog on Wix vs. EzyCourse to make a perfect decision.

4 Best Marketplaces for Selling Online (Clothes, Vintage, Crafts & Others)

This is our second category of what is the best platform to sell online for beginners (the rest of the products, except digital).

Here are a few listed platforms that help you make your way out in online selling.

6. Amazon

Amazon has 9.7 million+ sellers on its platform, and out of them, 1.9 million+ sellers actively sell on the platform.

So think, how this world’s largest online marketplace can establish a direct line to the global audience. Whatever your product is- selling clothes, handmade crafts, or vintage collectibles- Amazon gives your products instant exposure to its millions of users.

However, for the beginner or small sellers, “Amazon Handmade” and “Amazon Marketplace” are the two best options.

• “Amazon Handmade” is ideal if you sell unique, handcrafted products like jewelry, crafts, or home décor.

• ”Amazon Marketplace” works better if you’re reselling items or managing a wider product range like clothes, shoes, or accessories.

Setting up your store is also straightforward. You have to create a seller account first, then list your products, and either handle shipping yourself or use Fulfillment by Amazon (FBA) to let Amazon store, pack, and finally ship items for you.

Moreover, the platform offers tools for inventory management, pricing, and customer feedback, helping you run your store professionally. 

Advantages we loved while using Amazon:

• The “Custom Selling” programs to support your unique business needs

• With FBA, Amazon stores, packs, and ships your products for you.

• Millions of people search Amazon daily, meaning your listings can get organic traffic even without heavy advertising.

• Funds are deposited in your bank account every 7 days, including for Pay on Delivery orders.

• Get paid support from third-party professionals for product photography, account management, and more services.

However, Amazon does have some limitations:

• Customizing your store or building a unique brand identity is hard unless you enroll in Amazon Brand Registry, which is paid.

• Amazon has strict selling policies. A few negative reviews or late shipments can lead to account suspension or even permanent bans.

• It takes a cut from every sale. Between referral fees (usually 8–15%), FBA fees, and monthly subscription costs

7. Etsy

Etsy is an online e-commerce marketplace for independent makers, DIY crafters, and collectors who can open virtual storefronts to sell their products.

However, this 2005-founded platform proudly represents that 80% of sellers(approx) are women, and all are independent creators.

If you are a beginner(especially woman) with these product businesses, you can definitely give it a try. It's like Amazon for independent sellers who are selling handmade, unique, or niche products.

Getting started on Etsy is an easy one. Create an account, open a shop, set up your store with a description and profile picture, upload inventory, create product listings, and start selling in just a few steps- no tech skills needed.

Moreover, you can customize shipping costs, carriers, and delivery times as you choose. You can also manage your shop via Etsy's website or app, tracking sales, communicating with buyers, and updating listings.

Features we found helpful on Etsy

• Provides tools for discounts, coupons, Etsy Ads, and integration with social media platforms to help you promote your shop easily.

• The mobile app is convenient and allows you to manage all things on the go, like listings, respond to customers, process orders, and more.

• You can connect with other shop owners through Etsy forums, guides, and seller handbooks for learning and growth.

• The platform offers multiple payment gateways through Etsy Payments, including credit cards, PayPal, Apple Pay, and others.

Drawbacks also remain:

• No templates to make an easy storefront start

• New sellers often struggle to get traffic without ads or strong reviews.

• If Etsy ever bans your shop or changes its algorithm, your visibility can drop overnight.

• Recently, users have been facing terrible customer support

You can either read our blog about the best Etsy alternative to sell online, to make an informed decision.

8. eBay

eBay has long been a staple in the online selling community, especially for those interested in auction-based sales and secondhand goods. It’s a versatile platform that caters to both casual sellers and businesses, offering a wide range of product categories.

eBay's biggest strength is its massive customer base- over 130 million active users worldwide. This makes your products instantly reach buyers across the globe. 

Plus, this platform offers tools for inventory management, shipping labels, and promotional discounts to help you grow faster.

The pricing of eBay is a bit different. It charges a final value fee, which means a percentage on each sale.

But it is still the best for beginners, giving one of the easiest ways to start selling both new and pre-owned products without creating your own website.

Things that we consider on eBay are too good:

• Has a large community of sellers and a comprehensive support system, offering guidance and resources for both new and experienced sellers. 

• The platform ensures secure transactions. It also offers protection policies for you against fraud and non-payment.

• eBay’s AI is enhancing day by day. It gives a smooth shopping experience, offering personalized recommendations and improving search functionalities.

Also found some cons:

• Visibility on eBay often depends on the platform’s search algorithm, which is quite tough for beginners to navigate.

• Various seller fees and commissions

• Supports are sometimes delayed due to its heavy customer base.

9. Poshmark

Poshmark is a social commerce marketplace where you can buy and sell clothes, shoes, accessories, home goods, and more. Many sellers use Poshmark as a resale platform to list both new and used items. 

This Poshmark was founded in 2011, and within a few years(2019), it became popular in the resale market. 

So, as a beginner seller, there is much scope for you to do more with it. You can organize listings into several categories, including women, men, kids, home, electronics, pets, and more, to make your sale smooth.

However, Poshmark charges a flat fee for items under $15 and a 20% commission on higher-priced sales, which can impact profits. 

Additionally, the platform is mostly limited to fashion and home items, so sellers with a diverse inventory may find opportunities restricted.

Pros we found while using Poshmark

• Provides prepaid shipping labels, so you don’t have to worry about calculating or managing shipping costs manually.

• Listing items is completely free; just pay a commission once your item sells.

• Features like Posh Parties, offers, and discounts allow you to market your closet creatively and increase sales.

Cons we found while using Poshmark

• It mainly focuses on fashion, beauty, and home goods- so if you sell other types of products, you may face a hassle.

• Payments are only released after the buyer receives and accepts the order, so there’s a small delay in getting paid.

2 Best Marketplaces to Sell Locally

Business owners nowadays are not only dependent on international sales. Many of them feed their products locally, too.

So, what is the best platform to sell online for beginners in local sales?

Here are the two. Glancing through the table will make you understand better.

Now let’s know them better.

10. Facebook Marketplace

If you’re planning to sell products locally, try Facebook Marketplace as it's one of the largest user-based selling platforms globally.

Since it’s built right into Facebook, you can reach thousands of nearby buyers without needing a separate website or store setup.

All you need to do is take a photo of your product, write a short description, set your price, and publish the listing. Your item instantly becomes visible to people in your local area, and you can even boost visibility by sharing your post in buy-and-sell or community groups.

One of the biggest perks is the built-in Messenger chat, which lets buyers contact you directly for negotiation or pickup details. This makes the entire process faster and more personal, especially when you’re dealing with local customers.

Facebook has no listing fees, so you keep 100% of what you earn. It also gives you control over who sees your listings by setting location filters, categories, and visibility options.

Pros of using Facebook Marketplace

• Since buyers can see your Facebook profile (to an extent), it builds trust and helps reduce scams or fake listings.

• You can sell almost anything- from clothes and electronics to handmade crafts or furniture- making it ideal for testing what works locally.

• If you want more visibility, you can boost your listings using Facebook Ads, targeting specific locations or audiences.

Cons of using Facebook Marketplace

• As payments are usually handled in cash or through direct transfer. That means there’s no guarantee that a buyer will show up or refuse to pay.

• Facebook Marketplace isn’t designed for business branding. You can’t fully customize your storefront, so it looks more like a simple classified ad than a professional store. But yes, the “Page” option serves you similarly to a storefront.

• While Facebook now allows shipping in some countries, it’s still limited. Many sellers must rely on in-person meetups, which can be inconvenient.

However, Facebook lets users create buy/sell groups. You can use these groups, too, to reach niche audiences in your area.

11. Nextdoor

Nextdoor is a community-driven platform designed to connect you with people in your neighbourhood. While it started as a place for local updates and discussions, it’s now become a popular spot for buying and selling within your area.

What makes Nextdoor great for beginners is its simplicity. You don’t need to create a full store or profile. To create a selling post, just add a photo, price, and short description, and you’re done.

You can sell anything, like household items, furniture, or handmade products, to nearby buyers. The listings are only visible to people in your neighborhood or nearby zones, helping you reach real, verified locals.

Plus, it has a built-in messaging system, so you can chat directly with potential buyers without sharing your personal phone number.

However, Nextdoor is completely free, making it a cost-effective option for sellers who want to start without spending money up front.

Things that we have liked in Nextdoor:

• Focuses mainly on local buyers and sellers who prefer quick, direct transactions.

• Built-in chat system keeps communication safe and simple.

• Since there are no listing or selling fees(like Facebook Marketplace) for general merchandise, sellers keep the entire sale price.

As well as the things to improve:

• No storefront or design options; listings are plain text and photos. (like Facebook marketplace)

• Risk of scams since there’s little buyer/seller verification.

• Reports of over-moderation or account restrictions by users.

How to Choose a Platform to Sell Online as a Beginner?

Choosing the right platform sets the foundation for your success.
As a beginner, you need to weigh your specific product, target audience, budget, and technical comfort level.

Here are the key factors that you should consider when choosing an online selling platform. Just answer these questions yourself, and you will find the platform you need.

Conclusion: What is the Best Platform for Selling Online for Beginners?

Going for the best online selling platform is not that hard if you know what you need on your mind. After reading our in-depth guide, you are now fully optimized to do that. 

But to make you a more informed decision, here’s our recommendation on what is the best platform to sell online for beginners:

1. If you want to sell anything, EzyCourse can help you with that. You can build your website with this and also sell digital products like courses, coaching, templates, podcasts, and so on.

2. If you sell general new products and want to build a brand, start with Shopify. Although it has a monthly fee, the branding control and scalability are worth it if you're serious about creating a business identity.

3. If you are clearing out used items or collectibles, start with eBay. Use their auction format to generate quick sales and gauge interest.

4. If you sell handmade, vintage, or unique items, you can choose Etsy. It's the lowest barrier to entry, and your audience is already there. You can expand to your own Shopify store later.

So, which one are you going to use? Let us know your thoughts in the comments.

And if this blog finds you helpful, share it with your contacts.