You want to start your membership site but need help figuring out where to begin.
There are others like you!
Even many creators and entrepreneurs face the same challenge: how to build a membership site that keeps users engaged and eager to stay subscribed.
Well, here's the good news — we have the solution for you!
Thinkific, a popular platform for course creators and membership sites, provides everything you need to build, market, and scale your community easily.
In fact, Thinkific creators saw revenue growth of $16.0 million in 2024, proving that this platform delivers real results.
With over 50,000 creators turning their passion into profitable businesses on Thinkific, membership sites offer incredible advantages.
However, membership sites offer incredible benefits. As well as generating recurring income, you'll also build a loyal audience around your brand with exclusive content.
Below, we'll showcase 20 successful Thinkific membership sites and explore the marketing strategies that help them attract and retain members. You'll also learn practical tips on how to create and grow your membership site!
Please read on!
What Is A Membership Site: A Quick Discussion
Indeed, a membership site is an online community where members can access-
Exclusive content
Products
Services.
These sites are designed to provide ongoing value to members, often through educational material, community engagement, or unique resources.
However, many industries offer membership sites, including online courses, premium articles, webinars, and supportive communities.
Users must sign up and pay a monthly or yearly fee to unlock gated content. It provides businesses with a recurring revenue stream, making it attractive.
In fact, the subscription economy, which includes membership sites, is growing rapidly.
According to UBS, the subscription model is expected to grow from $650 billion in 2020 to $1.5 trillion by 2025. It highlights the growing demand for exclusive, high-value content and services that can be accessed regularly.
Even, membership sites come in many forms.
Some focus on education and offer courses or learning materials, while others focus on building communities, like fitness or hobby groups.
Also, others provide a mix of education and community, helping members learn and connect with like-minded people.
Why A Membership Site Is Beneficial?
Usually, creating value for members and business owners is possible through a membership site.
As we already said, it generates recurring revenue by providing exclusive content, services, or community access.
So, let’s see some major advantages that a membership site can offer:
A better way to talk to each other
On a membership site, you can have more in-depth conversations with your followers.
Exclusive interactions, such as live discussions, Q&As, and direct messaging, can help you get to know your users better, build trust, and keep them interested.
Regular, recurring income
By giving membership plans, you set up a steady flow of ongoing income. Members who pay regularly (monthly or yearly) give your business financial security and make it less reliant on one-time sales.
A higher Customer Lifetime Value (CLV)
Membership models urge customers to stay with a business for longer. As customers stay in your community longer, their CLV goes up. Over time, this gives you more chances to cross-sell or up-sell other goods and services.
Full control over content and user experience
You can decide when and how material is shown on membership sites, unlike social media sites.
Also, you can choose how to organize your material, handle interactions between members, and make the experience unique for each user.
Establishing a community
With a membership site, you can make your members feel part of a strong group. People with similar goals or hobbies can work together and help each other, which makes them more loyal to your brand.
Statistical analysis and data collection
If you run your membership site, you can see helpful information about your members. This includes their preferences, interactions with the site, and what they do.
In fact, you can use this data to improve your services, offer more personalized options, and make your members happier.
Chances for direct feedback
Feedback from membership sites is easy to obtain. You can use surveys, polls, or direct talks.
The more comments you receive, the more likely you are to improve your services and meet the needs of your members.
Only Premium Content
Premium content only available to paying users can be made and shared by you. Members can get something they can't find anywhere else, like courses, tutorials, webinars, or tools they can download.
Higher rates of retention
Generally, membership sites encourage long-term dedication.
Members will stay subscribed longer if the material is exciting and the community is lively. This means higher retention rates and lower churn rates.
The 20 Most Successful Thinkific Membership Sites Examples
Now that you know what a membership site is, you can start using one.
So, let's look at some success stories from real life to get ideas!
That's why we will break down 20 successful Thinkific membership site examples and the marketing techniques that helped them succeed. These examples will show you how to create, market, and keep a successful membership community.
Let's begin!
1. Olive Knits
Usually, Marie Greene founded Olive Knits to provide knitting resources to knitters worldwide.
Here, members receive 12 new patterns per year through the popular Knit Camp, along with tutorials, live webinars, tips, and community support.
Also, Olive Knits offers individual patterns for casual knitters and free blog content filled with helpful knitting tips.
No matter your skill level, they will help you grow and refine your skills while engaging in a popular knitting community.
Members of Olive Knits receive exclusive access to brand-new knitting patterns and techniques through Thinkific membership sites.
What You'll Love About It
Exclusive Knit Camp Membership
Olive Knits offers a unique Knit Camp membership that provides access to 12 fresh and original knitting patterns every year.
Each pattern is accompanied by comprehensive tutorials. Also, it suits beginners and advanced knitters looking to expand their skills.
Live Webinars & Feedback
Members enjoy live webinars and interactive sessions with founder Marie Greene, where they can receive real-time feedback and learn new techniques. These live events foster a hands-on learning environment, helping members refine their craft faster.
Vibrant Online Community
Knit Camp members are part of an engaging and supportive community. This space allows knitters to exchange ideas, share projects, and create a collaborative learning environment.
Affordable, High-Quality Patterns
For those who are not ready to commit to a membership, Olive Knits provides affordable, beautifully designed patterns for purchase.
Plus, it is a cost-effective way for non-members to have access to high-quality resources.
Positive Aspects:
Patterns are unique and include size-inclusive options.
Tutorials and live webinars for skill development.
Affordable individual patterns for non-members.
Blog offers free valuable knitting advice.
Great for both beginners and experienced knitters.
Regular updates and seasonal inspiration through the blog.
Negative Aspects:
Some content is only available to paying members.
Limited focus on advanced knitting techniques for experts.
No free trial for Knit Camp membership.
2. Reliability Center
Reliability Center is an online learning tool that helps teams in many industries improve their return on investment (ROI).
With a simple three-column layout that puts all available classes in the middle, this Thinkific-powered site is clean and easy to use.
Also, a Mandarin Jelly call-to-action button encourages users to check out more classes.
What You'll Love About It
Hands-on Learning
The platform emphasizes real-world training through live interactive sessions and software classes.
Eleven, the three-column course style also makes it easy for users to review all the options and select the best ones quickly.
Training with a focus on return on investment (ROI)
Training on the platform promotes a culture of dependability, which boosts business performance.
Classes of Different Types
The website has both paid and free classes, with live, interactive sessions and training that you can do on your computer.
Positive Aspects
Clean, simple design for easy navigation.
Focused on ROI-driven training for professionals.
Includes both free and paid course options.
Offers live, interactive sessions for hands-on learning.
Practical, real-world application of software tools like EasyRCA.
Negative Aspects
Limited course variety outside of RCA methodologies.
Higher cost for advanced courses like EasyRCA.
3. Dunbar Academy
Dunbar Academy, created by Dr. Ian Dunbar, is an online platform that offers dog training courses.
Usually, it uses the Thinkific platform to provide structured learning in canine behavior, training techniques, and even guidance on starting your own dog training business.
The site sticks out with its clean design, featuring a blue color scheme, engaging videos, and user-friendly navigation.
With free lessons for beginners and paid lessons, Dunbar Academy successfully engages potential members by immediately giving them value. It has become known that the academy's practical teaching methods help both dog owners and trainers.
What You'll Love About It
Courses for free:
Giving away free information is a good way to get people to become members.
Users can try 11 classes before signing up for a membership on the platform. It is usually simple lessons that show how great the training is and encourage people to look into more advanced, paid options.
Design that is easy to use
A well-organized, easy-to-use plan is essential for retaining members.
Especially when it comes to three-column layouts, clean designs make finding what you need easy. Because the platform is simple and intuitive, users can focus on learning instead of learning how to use it.
Lessons on video Video material helps people learn, especially in subjects like dog training, where seeing examples is very important.
A video that shows how things are done in real life is more participative than reading text. From training your dog to walk on a leash to fixing bad behavior, these videos can help.
Help with business
Many sites have information for people who want to start their own dog training business, as well as information on how to train dogs. This could include lessons on how to deal with customers, how to sell, or how to run a business.
If you post business information, you'll attract people who want to become professionals, which helps you reach a broader audience.
Flexible Access:
Today's students want to be able to choose when and how they learn, so on-demand learning is very important to them.
Busy people can complete the course because they can access the lessons whenever they want. It's a great option for those who have a lot of changes in schedules.
Positive Aspects:
Free trial lessons to start learning.
High-quality video content.
Comprehensive training modules.
User-friendly and clean site design.
Content available 24/7 on-demand.
Credibility with expert endorsements.
Flexible membership options.
Negative Aspects:
Limited to dog training niche.
Requires consistent self-motivation.
Premium courses may be expensive.
Limited interaction in free courses.
No mobile app for learning on the go.
4. STEP Community
STEP Community provides training and education on swallowing, swallowing disorders, and eating disorders online.
Designed for students, clinicians, and instructors, it offers a range of membership tiers to access high-quality, evidence-based coursework. The platform focuses on dysphagia, offering both foundational and advanced resources.
What You'll Love About It
Affordable Memberships:
STEP offers flexible pricing starting at $15 per month. Each plan gives you access to a range of resources, including recorded classes, podcasts, and continuing education units (CEUs).
Detailed Training:
The platform provides over 75 hours of recorded coursework created by dysphagia experts. This includes in-depth tutorials on swallowing anatomy, assessment techniques, and evidence-based treatment.
Expert Content:
Courses are developed by leading researchers and practitioners, ensuring the most current and reliable information in the field.
With on-demand access, you can learn at your own pace, making it easy to fit your studies into a busy schedule.
High-Quality Resources:
The engaging and informative content is designed to enhance your understanding and application of dysphagia management.
Positive Aspects:
Affordable monthly memberships start at $15.
Extensive library of over 75 hours of recorded coursework.
Courses created by experts in the field.
Flexible, on-demand learning to suit busy schedules.
Includes CEUs for professional development.
Negative Aspects:
Limited to swallowing and dysphagia problems.
Requires self-motivation to complete coursework.
Premium plans may be prohibitively expensive for some users.
5. Train2PointO
A Story of Thinkific Membership Success The premier website for learning hockey online is Train2PointO. It is housed on Thinkific. and created by Jason Yee, a former professional hockey player with a kinesiology background.
Members can access a wide range of courses designed to improve hockey players.
During these courses, you will learn how to analyze videos and apply techniques learned from the best hockey players in the world. T
What You'll Love About It
A full library of videos:
You can watch more than 300 videos across 10 courses on Train2PointO.
These videos cover a wide range of topics, from how to skate properly to how to control the puck precisely. All skill levels can learn and improve by watching these great videos that break down hard skills.
Expert Coaching from Professionals in the Field
Members get personalized comments on the platform, which is run by Jason Yee and backed by a team of coaches. NHL coaches give players specific information about the strategies used by the best athletes in the world.
Innovative Skating System
Train2PointO's Downhill Skating System sets it apart from its competitors. It's meant to teach skaters how to go faster with less effort.
This system, which comes with more than 50 hours of material, is all about improving your mechanics by moving in the best way possible.
Player-Centered Development Pathway
With a curriculum that builds on previous skills, the membership allows players to grow.
The program lets each player improve at their own pace, whether they focus on shooting, skating, or training outside of hockey.
Positive Aspects:
Personalized coaching feedback on submitted videos
Expert-led courses featuring NHL-level insights
A vibrant, interactive community for peer support
Structured progression for player development
High-quality video production for easy learning
Regular updates with new courses and materials
Negative Aspect:
Content may be overwhelming for beginners
No one-on-one coaching sessions for basic members
6. Rachel’s English Academy
Rachel’s English Academy is an online platform that helps non-native English speakers achieve fluency in American English.
Founded by Rachel, the platform offers daily lessons, live feedback, and coaching sessions focused on improving pronunciation and speaking skills.
For $37 per month, members gain access to an extensive library of lessons, sound boards, quizzes, and live sessions, allowing them to systematically improve their spoken English.
The academy also provides certifications upon course completion, helping learners showcase their new skills on professional platforms like LinkedIn.
What You'll Love About It
Niche Focus
Tailored specifically for non-native English speakers looking to improve their American English pronunciation. Also, members receive daily instructional content that systematically guides them through speaking fluently.
Extensive Course Library
Access to a broad range of recorded lessons, quizzes, and soundboards. Personalized feedback from Rachel and live coaching classes for real-time improvement.
Social Proof
Tons of testimonials, video content, and screenshots of student success stories that build credibility.
Interactive Website
The chat feature provides immediate answers to potential student queries, enhancing user experience.
Positive Aspects:
Daily lessons for continuous improvement.
Live feedback and coaching sessions.
Certification for professional profiles.
Large course library with varied content.
Niche focuses on American English pronunciation.
Active Facebook group for peer support.
Interactive chat support for visitors.
Strong social proof to encourage sign-ups.
Negative Aspects:
Monthly membership fee may be too high for some.
No free access or trial version for courses.
Some users may prefer self-paced courses.
7. Python 3 For Beginners
Python 3 For Beginners is a thorough and accessible course designed to help newcomers master Python programming.
With over 70 video lessons, this course covers a broad range of topics essential for Python proficiency. Available for just $9.95, it’s an affordable way to start your programming journey.
What You'll Love About It
Affordable Pricing:
For only $9.95, you gain access to a wealth of knowledge and resources, making it a cost-effective choice for beginners.
Comprehensive Curriculum:
The course includes over 70 video lessons covering everything from the basics to advanced topics like object-oriented programming and networking.
Structured Learning:
The curriculum is organized into clear sections. They include installation, programming basics, error handling, and more, ensuring a structured learning experience.
Discounted Launch Offer:
Take advantage of the 25% launch discount, reducing the cost from $19.95 to just $9.95, making it even more budget-friendly.
Positive Aspects
Inexpensive course fee of $9.95.
Extensive content with over 70 video lessons.
Structured curriculum covering fundamental to advanced topics.
With the launch discount, the course becomes even more affordable.
Comprehensive coverage of Python programming essentials.
Negative Aspects
May not extend into more advanced or niche Python topics.
No mobile app for on-the-go learning.
8. Miss Excel
Actually, Kat Norton started Miss Excel, an online platform that makes learning Excel and other Microsoft Office tools.
Among the classes available on the Thinkific-powered website are the "Excelerator Course" and a complete "Microsoft Office Suite" bundle.
However, Kat Norton's teaching style combines creativity with helpful Excel tips.
Also, the site features reviews, colorful course descriptions, and logos from well-known companies that trust Miss Excel. With this site, people and companies can get more done by using software more efficiently.
What You'll Love About It
Creative Learning Experience
Kat Norton mixes lessons in Excel with music, dance, and popular videos. It keeps students engaged and entertained by making a technical subject fun and exciting.
Fit for All Levels of Skill
Excel users of All levels are welcome to attend Miss Excel's classes, from beginners to advanced users. This ensures that everyone can benefit from the content.
Empowerment Through Practical Skills: Miss Excel doesn't just teach Excel;
Furthermore, she teaches students how to be more productive and efficient at work by showing real-life examples.
Positive Aspects:
Kat uses music and dance to make Excel learning enjoyable.
From beginner to advanced, covering the full Microsoft Office suite.
Worked with companies like Microsoft, GM, and Columbia University.
Positive feedback from industry professionals and educators.
Once enrolled, you get lifetime access to the course material.
The platform is backed by a huge online following, adding to its credibility.
Negative Aspects:
Courses can be pricey, especially the bundled packages.
Only a small portion of the content is free to access.
No live classes or real-time interaction with the instructor.
9. Paul Lam Tai Chi
Dr. Paul Lam's Tai Chi for Health Programs is an excellent example of how Thinkific can help a website with memberships.
Here, you can access these thorough Tai Chi lessons from home and use them to improve your health, balance, strength, and relaxation.
There are many videos on the website, and new material is added every month, as well as a Tai Chi community from around the world.
Plus, Dr. Paul Lam's lessons are for people of all skill levels, from beginners to adults and advanced students. They include programs to help with arthritis, diabetes, memory loss, and general health.
What You'll Love About It
Full range of health benefits
People with diabetes, arthritis, memory loss and heart problems may benefit from Tai Chi classes created by Dr. Paul Lam.
In fact, more than 500 studies have shown that Tai Chi is successful. These programs have been shown to improve physical and mental health.
Accessible to All Levels
The platform has classes for people of all skill levels. So anyone can join and move forward at their own pace, no matter how good they are at Tai Chi.
Community-Based Learning
Users can share stories, ask questions, and get access to unique material through a thriving global online community. It helps Tai Chi practitioners worldwide feel like they are part of a group.
Higher-Quality Video Lessons
You can watch the lessons on your computer, tablet, or cell phone using the high-definition video file. They have subtitles and are easy to learn.
Flexibility with Subscriptions:
Users can stop at any time and choose to pay annually or monthly.
This way, they can check out the content without committing to it permanently.
Positive Aspects:
Easy-to-navigate platform
High-quality HD video lessons available
Access to global online Tai Chi community
Flexible subscription options (monthly/annual)
Proven health benefits through scientific studies
Regular updates with new content and expert talks
Negative Aspects:
Subscription required for full access
Limited interaction outside of the community forum
No live personal instruction, only pre-recorded
May not be as engaging for those seeking fast-paced workouts
10. Paul Mitchell Online Education
Paul Mitchell Online Education, also known for his extensive range of online salon development courses, Paul Mitchell is a renowned hairdresser and salon owner.
These courses cover a variety of topics such as hair techniques, business strategies, and barbering skills. With courses ranging from a single lesson to 14, learners can choose based on their expertise and interest.
What You'll Love About It
Engaging and Practical Courses:
Most courses focus on practical, hands-on learning, delivered through instructional videos and webinars. The knowledge is put into practice in real-life situations.
Several options for learning:
From hair techniques to business solutions, the platform caters to the various needs of salon professionals. It ensures learners are well-equipped for creative and operational success.
Product Knowledge:
Paul Mitchell also offers specialized product knowledge training, including the latest releases.
Such as The Demi Ginger Spice collection and Pre-Service Prep products. By doing this, stylists are equipped with the latest tools and trends.
Exciting Events & Community:
Paul Mitchell's platform extends beyond online education by offering unique experiences.
Camp Paul Mitchell, an upcoming event in California for salon professionals to grow and connect, will be a transformative experience.
Positive Aspects:
Practical hands-on learning with video tutorials and webinars.
Product knowledge courses on Paul Mitchell products.
Unique events like Camp Paul Mitchell for professional growth.
Comprehensive resources, including YouTube tutorials and webinars.
A focus on hair techniques and business solutions.
Negative Aspects:
Limited focus on areas outside of hairdressing and salon business.
Courses may be more suitable for professionals than beginners.
Premium content or events may have additional costs.
11. Elizabeth Rider
With courses, recipes, and material about everyday life, Elizabeth Rider's is a lively hub for health and wellness fans.
Usually, she is a health guide and wellness expert, and her website has a full-width slideshow with recipes and wellness tips in black-and-white and color.
Also, the site looks clean and current, and it has a search function to make it easy to navigate. You can find motivational podcasts, trip advice, and simple recipes, all carefully chosen to improve your health and daily life.
What You'll Love About It
Beautiful pictures
A full-width slideshow with moving pictures and videos makes the experience more immersive. The black-and-white color scheme and bright pictures of the recipes make the whole thing look better.
Offering a Wide Range of Content
Elizabeth Rider offers a wide range of content, such as health classes, travel tips, and recipes. Members get a complete experience that covers many health and living areas.
Easy Navigation
The two navigation headers and search functions make it easy for users to find the information they want quickly.
Users will have a better experience and find it easier to use with this careful design feature.
Personal Connection
The site has Elizabeth's personal touch all over it.
Her exciting writing style and material that people can relate to help users feel like they are part of a supportive community on the site.
Positive Aspects
Diverse content including recipes, health tips, and travel advice
Easy navigation with dual headers and search functionality
Personal and engaging writing style from Elizabeth Rider
Strong emphasis on holistic wellness
Affordable pricing with valuable content
Comprehensive resource for both health and lifestyle
Well-designed user experience and accessibility
Negative Aspects
Membership costs may not be explicitly mentioned upfront
Limited live or real-time interaction with Elizabeth
May appeal more to beginners than advanced wellness enthusiasts
12. Get It Write
Both individuals and institutions can benefit from Get It Write's detailed online writing training.
You can refine your grammar, improve clarity, or sharpen your writing precision with Get It Write's tools and instructions.
What You'll Love About It
A full course offering:
Get It Write features four courses that cover essential writing skills such as punctuation, grammar, logic, clarity, precision, and professional writing tips
Through this well-rounded approach, learners develop a strong writing foundation.
Affordable Pricing with Confidence:
With courses starting at $197, Get It Write offers valuable content at a competitive price. Plus, a 14-day money-back guarantee gives you peace of mind, allowing you to try the course risk-free.
Interactive Learning Community:
When you purchase a course, you gain access to an online Facebook community where the course instructor actively engages with students.
In this way, any questions or concerns are addressed quickly, enhancing the learning process.
Pro Tips for Professional Writing:
Each course is designed with real-world applications in mind. You'll learn not only the rules but also tips and strategies to improve your writing.
Positive Aspects
Covers a wide range of writing topics from grammar to professional tips.
14-day money-back guarantee, allowing risk-free learning.
Access to an online community for additional support and feedback.
Expert-led courses with real-world applications.
Affordable pricing for high-quality instruction.
Negative Aspects
Community access is limited to Facebook, which might not appeal to all users.
13. Lasater Yoga
Lasater Yoga is a well-known online yoga school started by Judith Hanson Lasater.
Its goal is to help students connect with their inner knowledge and goodness. The site has white backgrounds and a simple design, which features well-thought-out courses.
What You'll Love About It
Range of courses
Lasater Yoga offers a wide range of classes, from basic healing techniques to more complex yoga ideas. All skill levels can find something to satisfy their needs.
Good Teaching
The classes are taught by Judith Hanson Lasater and her team, who are known for their deep knowledge and dedication to good yoga teaching.
As a result, members receive the best education and advice.
Minimalistic Design
The website's clean and simple design helps visitors focus on the material and navigate the courses by removing distractions.
Formats
Lasater Yoga offers lessons in various formats, such as intensive workshops and monthly office hours. So that students can find a way to learn that works for them.
Positive Aspects
Led by a renowned expert in the field
Clean, minimalistic website design for easy navigation
Transparent pricing with clear course descriptions
Offers both individual courses and bundled packages
Accessible monthly office hours for ongoing support
High ratings and positive reviews for most courses
Some courses are priced higher than similar offerings
Negative Aspects
Limited interactivity options compared to other platforms
No free trial or sample content for most courses
No live class options for interactive learning
14. Prep Expert
Prep Expert is an educational platform focused on helping students enhance their academic performance. Students can learn effective study habits and master course-specific content through courses from free to premium.
What You’ll Love About It
Courses for everyone:
Prep Expert provides a variety of courses tailored to academic success, including topics like time management, productivity, standardized test prep, and college success.
Students at all stages of their learning journey can benefit from these courses, which cover a variety of aspects of life as a student.
Pricing flexibility:
There are both free and paid options on the platform, making it accessible to everyone. Prices range from free courses to advanced courses starting at $699.
With this flexibility, students are able to choose what will best suit their budget and needs.
Detailed Lessons:
Each course includes over 40 lessons, packed with detailed strategies to help students excel.
There are plenty of ways to improve your study habits and master specific subjects like chemistry with Prep Expert's comprehensive content.
Focus on Real Academic Skills: During the course of Prep Expert's courses, students will learn how to manage time, prepare for tests, and increase productivity. They prepare students for future career success as well as academic success.
Positive Aspects
Wide range of courses covering various academic skills.
Free and paid courses are available, catering to different budgets.
Detailed, 40+ lesson courses with practical, real-world applications.
Helps students develop academic and life skills.
Negative Aspects
Premium courses can be expensive for some students.
No mobile app, limiting on-the-go learning flexibility.
Focuses heavily on academic skills, which may not appeal to non-students.
15. Rick Hanson
Rick Hanson's Thinkific site has a simple but effective layout that showcases his online classes.
The site has a big title highlighting his programs, and the course listings are laid out in three columns.
In fact, Guests can easily find out what they will get and how much it will cost by reading a short description and price list.
What You'll Love About It
It's clear and easy to use
The site's clean and simple layout makes it easy for users to find and sign up for courses without distraction.
Different classes
Rick Hanson offers classes covering various areas of mental health and personal growth, from dealing with anxiety to improving relationships.
In this way, he can meet the needs and interests of a wide range of people.
Professional Credibility
With its continuing education credits and classes taught by a renowned psychologist, the site has credibility and value. This is especially true for mental health professionals who want to keep learning.
Full Courses
The website offers live workshops and self-paced courses. So users can choose between interactive, real-time learning and flexible, on-demand material.
Positive Aspects
Clean, minimalistic design for easy navigation
Wide range of mental health and personal growth courses
Professional credentials, including CE credits for courses
Affordable pricing with options for free content
Offers both live workshops and self-paced courses
Negative Aspects
Limited interactive elements compared to more dynamic platforms
No membership or subscription model for ongoing access
Limited multimedia content compared to other platforms
16. Go Go Nihon
Go Go Nihon is an interactive Japanese language learning platform. it provides courses suitable for various levels, from beginners to advanced learners.
It includes specialized tracks for business professionals and those preparing for the JLPT (Japanese Language Proficiency Test). Students can also use the platform's level-check to find the right course for their abilities and goals.
What You'll Love About It
A Complete Language Curriculum:
Partnering with leading Japanese language schools, Go! Go! Nihon brings professionally developed curriculums to online learners.
All aspects of language learning are covered, including grammar, conversation, kanji, and cultural insights.
Testing & Progress Tracking:
Learners can track their progress and improve based on their performance through quizzes and assessments on the platform. There is also an interactive community for personalized feedback.
Official Certification:
After completing specific courses, students receive an accredited certificate, such as from the Akamonkai Japanese Language School. If you are applying for a visa, you can use this certificate as proof of your language proficiency.
Positive Aspects
Wide range of courses for all proficiency levels.
Official certification from accredited schools.
Interactive lessons with videos, quizzes, and worksheets.
Support from an online community.
Predicting the right course by testing the feature.
Business Japanese courses focus on language and culture.
Learn anywhere with desktop and mobile access.
Negative Aspects
Some courses are expensive (up to ¥276,150).
Limited free resources.
No personalized tutoring options.
17. Wolf Pro
The Wolf Pro Certification Course, is offered by Wolf Home Products. It is designed for professional installers specializing in outdoor cladding, decking, cabinetry, and railings.
This eight-chapter course provides in-depth training on Wolf product installation, care, maintenance, and handling.
Homeowners benefit from an exclusive 5-year labor warranty provided by contractors. With ongoing support, marketing tools, and product updates, certified professionals gain a competitive edge.
What You’ll Love About It:
Exclusive 5-Year Labor Warranty:
With this policy, you can ensure that your client's defective product will be removed, and replaced, and labor will be covered.
Professional Credibility:
Become Wolf Pro certified, and get listed on Wolf Pro's website. Also, access exclusive marketing materials, product literature, and free samples to enhance your business offerings.
Ongoing Product Support:
Stay updated on the latest product innovations and best practices with continuous updates. Also, Complete the course at your convenience, online or in-person, to fit your schedule.
Positive Aspects
An in-depth training covering product installation, care, and maintenance.
Certification provides professional credibility and designation on the Wolf website.
Access to free marketing tools and product literature.
Ongoing product updates to stay current with trends.
Flexible training options (in-person and online).
Exclusive access to free product samples and a frameable certificate.
Negative Aspects
Limited to Wolf Home Products’ offerings.
Certification is only valuable within the Wolf Pro network.
Requires significant time investment (eight chapters).
18. DG Train Online
A specialized platform, DG Train Online, founded by Bryan Fallis, offers e-learning courses for safely packaging dangerous goods for air and sea transport.
Actually, the platform is IATA-qualified, and its courses are approved by the Australian Civil Aviation Safety Authority (CASA).
Learners seeking certification in dangerous goods handling will find the website easy to use, providing a clear, user-friendly experience.
What You'll Love About It
CASA Approval
The courses are approved by CASA, ensuring they meet all regulatory requirements and are recognized for professional certification. Also, students can start the course immediately and complete it at their own pace, giving them flexibility.
Easy Certification
You can earn certification by selecting a course, logging in and paying, and completing the course and final assessment.
Positive Aspects
CASA-approved courses meeting regulatory requirements
Flexible, self-paced learning
Interactive content with videos and audio sections
Easy certification process with printable certificates
Cost-effective solution for employers and employees
Negative Aspects
Limited to courses approved by CASA only
No live instructor or webinar options
Limited to online format; no in-person options
19. Regenerate Your Life
Regenerate Your Life is a wellness membership site built on Thinkific that promotes whole health and living food diets. It offers exclusive courses, meal plans, and tools.
Usually, the site has five complete online courses, one of which is the famous 30-Day Living Food Transformation Program.
It also contains valuable information, such as an eBook with 230 raw food recipes, workout guides, and meal planners.
What You'll Love About It
Focus on Well-Being
Regenerate Your Life takes a whole-person approach to health by advising on how to live and exercise and providing raw food ideas.
Members get many tools to improve their health, like food and workout plans.
Interesting, structured programs
The 30-Day Living Food Transformation Program provides step-by-step meal plans and emphasizes lifestyle changes, making it easier to follow and see results.
Platform That's Easy to Use
The Thinkific structure of the site makes it easy to navigate.
So users can get to classes, tools, and shopping lists immediately. The experience is top-notch, and the material is well-organized.
Money-Back promise
There is a 30-day money-back guarantee available at Regenerate Your Life to provide customers with peace of mind. They can get their money back if they don't find the program useful.
As a result, they feel more confident about investing.
Positive Aspects
Step-by-step guidance on living food diets
Easy-to-follow exercise and lifestyle guide
Instant access to downloadable materials
230+ raw food recipes with variety
User-friendly membership experience via Thinkific
Custom shopping lists for all recipes
30-day money-back guarantee for peace of mind
Negative Aspects
Limited to raw food enthusiasts
Requires commitment to strict dietary changes
No physical product options (only digital)
20. Hootsuite Academy
Powered by Thinkific, Hootsuite Academy offers a variety of social media certification courses online.
In fact, social media marketing skills are vital to advancing one's career in these programs. Also, social media icons are displayed at the footer, keeping the site visually balanced.
Users ranging from beginners to industry leaders can take courses on Hootsuite Academy, including platform certifications.
What You'll Love About It
Various Certification Courses
The academy offers a variety of certification courses ranging from basic to advanced levels, making it suitable for beginners and professionals alike.
Recognized certifications
In the digital marketing industry, graduates earn certifications that can significantly enhance their resumes. Students gain practical, real-world insights into social media marketing from industry experts.
Global Reach
With over 500,000 learners and 1,000 universities involved, the academy has a strong global presence. Also, it offers widespread recognition of its certifications.
Positive Aspects
Offers both free and paid courses to accommodate various budgets.
Industry-recognized certifications can improve job prospects.
Clean, minimalist design that’s easy to navigate.
Taught by experienced professionals in social media marketing.
Available on multiple devices for flexible learning.
Provides a mix of foundational and advanced social media skills.
Transparent pricing with options for free courses and clear upgrades for certifications.
Negative Aspects
Not all courses are free; some require payment for certification.
Limited hands-on experience compared to in-person learning.
Lacks in-depth personal feedback due to its online format.
No live interaction; courses are pre-recorded.
Is There Another Platform That Allows You to Create Membership Sites?
Yes, there are other platforms out there that let you create and manage membership sites just like Thinkific.
These options offer user-friendly tools to build and customize your site, including drag-and-drop builders and white-label apps. Also, they help you engage with members, manage content easily, and are budget-friendly.
So if you're looking for alternatives, you'll have some great options to choose from!
Now let's see what we can find:
1. EzyCourse
EzyCourse is an all-in-one platform to host your courses, build communities, and sell memberships.
It offers a complete suite of tools that educators, entrepreneurs, and businesses can use to create, manage, and expand courses and memberships.
With its intuitive drag-and-drop builder, customizable community spaces, and white-label mobile app, EzyCourse simplifies content delivery.
Also, pricing and plans are flexible and cost-effective, serving those seeking robust features.
EzyCourse Pricing Plans
Basic: $35
Features: Unlimited courses, custom pages, community features, group chats, video library, digital products, and custom forms, and many more.
Pro: $125
Features: Unlimited courses, custom pages, community features, group chats, video library, digital products, and custom forms, and many more.
Unlimited: $199
Features: All Pro features plus unlimited site admin accounts, communities, private chats, video libraries, advanced affiliate programs, and many more.
Elite: $299
Features: All Unlimited features plus additional marketing emails, live streaming participants, VIP support, and custom enterprise solutions, and many more.
Pros
Affordable pricing options for various user needs
Easy-to-use drag-and-drop builder
White-label mobile app for a fully branded experience
Supports unlimited courses and digital product sales
Includes a built-in community feature for user engagement
Offers flexible pricing models for memberships
Zoom integration for live sessions and webinars
Advanced quiz features with dynamic grading options
Affiliate management system to boost revenue
Gamification tools to increase user engagement
Cons
Limited third-party integrations compared to more established platforms
Lacks some advanced marketing features like in-depth analytics
Why It’s Better Than Thinkific?
An easy drag-and-drop interface lets you create and customize your website without writing any code.
Build professional learning Community Management and a social network with features like posts, polls, and updates.
Chat options and notifications facilitate multichannel communication.
Support for various content types, including text, video, and more.
Easily sell digital products and memberships.
Create advanced quizzes with complex grading and gaming features.
Scheduling Manage appointments and bookings directly on the platform.
Personalize and white-label the platform according to your brand's needs.
Manage and access content from anywhere using the mobile app.
Instant notifications keep users informed in real-time.
Create tailored forms for surveys, feedback, and registrations.
Courses are unlimited when it comes to developing and managing them.
2. Memberpress
The most popular membership plugin for WordPress is MemberPress. It allows you to monetize your website, manage subscriptions, create exclusive content, and sell online courses or digital downloads.
Easily set up, it's perfect for creators, entrepreneurs, and businesses to build paid membership models. At the same time, they maintain control over the content they produce.
Memberpress Pricing Plan
Basic: $179/year (Content paywall, customizable checkout, content dripping, coupons, subscription billing, 1 site license)
Plus: $299/year (All Basic features, support for multiple payment gateways, Zapier integration, priority support, 2 site licenses)
Pro: $399/year (All Plus features, advanced reporting, affiliate program integration, custom integrations, 5 site licenses.)
Pros:
Easy to use with WordPress
Supports multiple payment gateways
Strong community-building tools
Recurring billing management for subscriptions
Integrated LMS for online courses
Customizable checkout and coupons
Drip content feature to release content over time
Cons:
Limited customization options for non-developers
Requires a WordPress site
No built-in email marketing tools
Learning curve for beginners
Why It’s Better Than Thinkific?
Tailor your checkout process to meet your needs.
Manage recurring payments and subscription plans.
Integrate coaching features into your membership model.
Built-in LMS to create and sell online courses.
Offer customizable discounts to boost sales.
Foster engagement through members-only communities.
Release content at scheduled times to keep members engaged.
Accept payments via Apple Pay, Google Wallet, and more.
Handle subscription upgrades and downgrades automatically.
3. Kajabi
Kajabi is a multi-purpose platform designed to help creators turn knowledge into profitable digital businesses.
It provides an all-in-one solution for building online courses, membership sites, and coaching programs. Founded in 2014, Kajabi offers tools to streamline your business processes, from website creation to payment processing.
This platform is ideal for content creators, educators, and entrepreneurs who do not have technical expertise.
Kajabi Pricing Plan
Basic: $149 (3 products, 3 pipelines, unlimited marketing emails, 1,000 active members, 1 website, 1 admin user)
Growth: $199 (15 products, 15 pipelines, 10,000 active members, 10 admin users, advanced automation)
Pro: $399 (100 products, 100 pipelines, 20,000 active members, 3 websites, 25 admin users, priority support)
Pros
All-in-one platform for course creation, email marketing, and sales
Easy-to-use interface with drag-and-drop builder
Built-in email marketing and automation tools
Integrated payment gateways for seamless transactions
Powerful analytics and reporting tools
Mobile app for better course accessibility
Supports podcasts, blogs, and coaching services
High-quality customer support and resources
No need for external plugins or integrations
Excellent customer onboarding and tutorials
Cons
Higher pricing compared to alternatives
Limited design customization for advanced users
No free plan, only a 14-day free trial
Why It’s Better Than Thinkific?
Build and sell courses using an intuitive AI-powered course builder.
Create subscription-based memberships for recurring income.
Offer personalized coaching with live video, scheduling, and notes.
Create a gated community for fan engagement.
Automated marketing tools to nurture leads and grow sales.
Secure and easy payment integration.
Track performance with detailed reports.
7 Important Steps To Take To Grow Your Membership Site
As you’ve seen, we’ve explored some amazing membership site examples. Now, let's talk about how to grow your own membership site.
Actually, growing a membership site isn’t just about bringing in new members. It’s also about keeping your current members engaged and satisfied.
Here is how you can do both:
Step 1: Figure Out Who you Want to Reach
Find out who your perfect members are and get to know them. Also, check out about their wants, needs, and problems.
It will help you figure out how to sell your business and how to make your membership options more attractive.
For example, if your membership site is about exercise, your ideal customers might be fitness fans who like to work out at home.
Step 2: Make Your Enrolment Process Better
Make training easy and fun for new members.
Generally, a well-thought-out onboarding process will help new members understand your site and how to use it successfully.
Also, make a welcome series with introductory videos, tutorials, and a personal message for new users.
Step 3: Recruit Others Through Referral Programmes
Members should be rewarded for bringing in new members by giving them discounts, unique material, or other rewards. Referral programs make use of the power of word-of-mouth advertising.
Example: Start a program where members can get a free month of membership for every new member they bring in.
Step 4: Use Marketing with Content
Create valuable and exciting content to draw in possible members. Blog posts, workshops, and social media posts can bring people to your site and show why they should join.
Example: Use SEO techniques to get more people to see your blog posts about topics related to your membership site.
Step 5: Keep an eye on and look over key metrics
Monitor Lifetime Value (LTV), loss, growth, and conversion rates.
You can use these measures to see how well your membership site is doing and where changes must be made.
In fact, if your member turnover rate is high, you should figure out why people are going and fix those problems to keep more of them.
Step 6: Get Members More Involved
Use forums, live chats, and special events to interact with your users and build a strong community. High involvement makes members happier and more likely to stay with the group.
For instance, monthly Q&As with experts or workshops can be held where members can connect to keep them interested and involved.
Step 7: Always Make Your Products and Services Better
Change your membership's content and features frequently based on what your members say. Also, adding new and valuable things to your products helps keep people interested and attracts new members.
You can add new features and content regularly to meet members' needs and industry changes, for example.
By doing these things, you can grow your membership site, get new members, and keep the ones you already have. It will ensure your long-term success and profit.
Final Words
So, how did you find our guide on successful Thinkific membership sites and their marketing strategies?
We hope you found the information insightful and that it provided you with fresh ideas for your membership site. If it did, then our efforts and your time have been well spent.
Breaking through the membership site noise can be difficult, but it's definitely possible with the right strategies and examples.
A strong marketing approach can set your Thinkific site apart from the competition and drive meaningful growth. That's why understanding and implementing these effective strategies is so important!
However, if you have any more questions about Thinkific membership sites or need further guidance, feel free to reach out to us!
Get more insights and strategies to help your business succeed. Until then, take care and keep growing! Have fun building your membership site!
