To sell membership cards to your customers, you should follow the right strategies.
In fact, more than 90% of customers go for brands that use loyalty programs like membership cards.
Plus, 94% of members use one loyalty program that gives rewards or discounts. Based on that, there are some tricks and proven methods that you can use to make your customers buy membership cards from you.
To help you out on this matter, we are going to show 10 easy yet effective methods that will lead to more sales on membership cards.
Let’s dive into it!
What Is a Membership Card?
A membership card is a physical or online card that people use as proof of being a member of a particular club or group. This also works like an ID for members that allows them to access special benefits, events, or discounts.
For many reasons, the membership card appears handy. It also helps an organization to manage member access, no matter if it’s for exclusive events, special discounts, or priority services.
When a member uses this card, it confirms the membership status instantly. This also makes it easier for both the group and the members.
By tradition, the membership cards are made out of paper or plastic if it’s physical. However, many brands now prefer digital membership cards as they are easier to create, distribute, and update.
Not to mention that the digital cards are more convenient for members to hold. Plus, they won’t get lost or forgotten. And, the membership cards usually contain the given details:
Organization Name & Logo to show which organization issued the card.
Member’s Name & Contact Info to identify the cardholder.
Membership Type & Number to classify the membership level and track members.
Expiry Date & Restrictions to indicate the validity of the membership.
Member’s Photo to add extra security and prevent misuse.
Barcode, QR Code, or Magnetic Strip for quick scanning and verification.
Why Do You Need Membership Cards?
As a seller or business, you may need physical or digital membership cards for many reasons. It can be a proof or a proven card to allow your chosen members to have some of the facilities that you offer. Here’s why you might need them:
1. Proof of Membership
If your business provides exclusive entry for events or exclusive content, a membership card serves as a quick and easy way to verify who belongs. This also prevents unauthorized access and ensures only paying members enjoy the perks.
2. Offering Special Perks & Discounts
You can provide special privileges, discounts, or VIP treatment to your members who use membership cards to track these benefits. This is especially useful for sellers who partner with other brands.
3. Strengthening Regular Loyalty
A membership card acts as a constant reminder of your brand. When your buyers carry your card in their wallet or have a digital version on their phone, they are more likely to visit. Plus, it makes them use the card to buy things from you.
4. Simplifying Membership Verification
Instead of manually checking a member’s details each time, a membership card allows for quick and efficient verification. Plus, this works well if it includes a barcode, QR code, or magnetic strip. It also speeds up transactions and improves customer experience.
5. Other Reasons
Apart from the above stuff, there are some additional reasons why you would need membership cards for better customer service. It includes:
It allows your buyers to rely on your service and encourages purchases.
It helps you track your members’ usage of perks.
10 Tactics to Try Out to Sell Membership Cards to Your Customers
Selling digital membership cards to your buyers can feel frustrating, especially when most of them immediately decline. However, the trick to success is about how you ask, who you ask, and how you handle objections.
Instead of seeing it as pushing something unwanted, think of it as helping the buyer get real value. If you shift your approach and understand the psychology behind why people buy or don’t, you’ll have a much better chance of selling more.
Let’s dive into the proven strategies:
1. Frame the Right Approach
Customers don’t like to feel pressured into buying something. So, the moment they sense a sales pitch, their instinct is to say no before they even consider the offer. That’s why your approach needs to feel natural and conversational instead of scripted.
When you ask a yes/no question like if they want to sign up for our membership today, you are inviting them to reject your offer. Instead of doing that, you can try easing into it by asking a relevant question first. Like:
Do you shop here often? If they say yes, it’s a natural lead-in to explain how the membership saves them money.
Are you paying with credit or debit? If they say debit, you can explain how they can use their debit card in a way to get additional perks via the membership facility. You can also get the chance to share the cash back or financing benefits of the card.
Another strong technique is using an assumptive approach. Like, you make it seem like the smart decision they’re already considering.
So, why does this work? Because people don’t like to feel like they’re making a bad financial decision. When you present the offer as something smart people do, they’re more likely to at least consider it instead of rejecting it outright.
2. Identify the Right Buyers
Not everyone is going to be interested in a membership card, and that’s okay. Instead of trying to convince everyone to buy it, you can focus on the buyers who are most likely to benefit from the offer. Here are some of the best types of buyers to target:
Frequent Shoppers
If someone shops at the store often, the membership pays for itself quickly. They are more likely to try the discounts or perks that come with the card and would want to try them for future purchases.
Big Spenders
If a buyer is making a large purchase, they might benefit from financing or cash back on a store credit card. Based on this good part, you can aim at them and suggest they buy the membership cards for goodness.
Customers Hesitating Over Price
If someone seems unsure about buying because of the price, the membership card can help offset costs. To approach them, you can share a saving trick on a purchase to make them find the membership card as a token option.
Why Does This Work?
People are more likely to spend money when they feel like they’re saving money. If you show them how the membership card saves them money in the long run, they are more willing to buy. It also makes them feel like a smart financial decision rather than an extra expense.
3. Make Good Membership Content
The best way to sell membership cards to your customers is to focus on what the customer gets out of it. Not just the fact that you’re selling a membership card. When you make premium and high-value content, your customers are more likely to buy a membership.
In fact, your customers are motivated by exclusivity. When people know they’re getting something special that others don’t have access to, it triggers a sense of privilege and status.
This is also why premium memberships that offer exclusive content, perks, or savings are more appealing than just a standard discount program. Here’s why high-value membership content makes your customer more likely to buy a card:
Fear of Missing Out (FOMO): If the membership gives access to special deals, premium learning materials, or exclusive video content, customers will feel compelled to join so they don’t miss out.
Perceived Value vs Cost: If the content outweighs the price, your buyers will justify the cost of the membership as an investment rather than an expense.
Commitment & Consistency: Once your buyers engage with valuable content, they’re more likely to stay subscribed. It’s also because they don’t want to lose access to what they’ve already been using.
By structuring a membership program around engaging and high-quality content, you can strengthen the reason why buyers need your membership card rather than just pushing a generic offer. Try doing these:
Use Your Existing Content to Create a Membership Library
If you already have videos, posts, or other content on social media, start adding them to your membership site. This does two things:
It gives members instant access to useful content. That way they also feel like they’re getting a lot for their money.
This encourages free followers to upgrade through a membership card. If they already enjoy your content for free, they’ll be more willing to pay for even better, deeper, or more exclusive stuff.
Host Live Streams to Connect with Members
If you don’t have a big collection of videos yet, live streaming is a great way to add fresh content quickly. Live sessions help people to buy membership cards. It’s because:
Your customers feel like they’re getting personal attention from an expert.
It builds a community feel in which members can ask questions, interact, and feel more involved.
This creates urgency as people will sign up if they know they’ll get access to special live events, Q&A sessions, or coaching.
Offer Different Types of Content
Not everyone learns the same way, so it’s good to offer a mix of content to keep your membership exciting. Consider adding:
Online courses.
Workbooks & guides.
Downloadable resources.
Exclusive podcasts or audio content.
Early access to deals.
Special discounts.
4. Pick the Right Platform
To ensure that the membership cards are sold decently, it’s better to select the ideal membership sites platform to host them. The right platform doesn’t just store your content. It also makes it easier to grow your audience and keep them engaged.
Plus, a solid membership platform should be an all-in-one solution that lets you launch and manage your site without any technical headaches. Ideally, it should support your business goals while making it effortless for members to access and enjoy your content.
What to Look for in a Hosting Platform?
Look for one that allows you to use a custom domain and design landing pages that match your style.
Go for a platform with a built-in payment system that lets members sign up and pay on their own.
Consider one that has features like upsells and different membership tiers to boost revenue.
Pick one that has multiple pricing options and exclusive content to make people sign up to spend more.
Try a platform that offers interactive options like gamification, discussion forums, live chat, or comment sections.
Think of going with one that offers digital downloads, exclusive bonuses, or premium content to make your membership cards more appealing.
Be sure it has a clean and organized content library that helps members find what they need quickly to stay engaged.
And, if you are searching for a platform for membership purposes, EzyCourse can be your go-to option. It also comes with all the features that are needed to comfortably sell your membership cards. Plus, you can customize and promote for lasting support at a decent rate.
What Is EzyCourse?
EzyCourse is an all-in-one platform that helps you run a membership, sell digital items, create content, host courses, build communities, manage events and so on.
You can set up different pricing options that include free trials, monthly or yearly subscriptions, and one-time payments.
It lets you control who sees your content based on the level. You can also release content gradually over time to keep members engaged and encourage long-term subscriptions.
Plus, this platform offers a community space where members can interact, share ideas, and engage in discussions.
Besides, you can get branded apps, membership options, and tools to manage the content. It also lets you sell the content, like membership cards, for passive income.
Not to mention, you can integrate Zoom to host live sessions or events for your members. In addition, you can add discounts, bonuses, or special offers for your members to renew their plans. To know more about this, you can try its 14-day trial!
5. Invite New Members
You can sell your membership cards after inviting new members. There are many ways to do this, but the best place to start is with the resources you already have. Below are 3 effective plans that will help you invite people and sell membership cards:
Start with the People You Already Know
Before spending time and money on complex marketing strategies, you can reach out to people who already know to trust your business. These can be:
Existing members who are using the membership cards.
Friends, colleagues, and other connections.
People you spoke to while researching your membership idea.
If you’re focusing on selling membership cards as part of your business, your current members are a great place to start. Since they already use your products or services, they might be interested in membership cards.
Or else, you can spread the word among targeted members who might be interested. One great place to begin is with those you spoke to while figuring out what your ideal customer wants. Since you created your membership based on their needs, some of them will likely be interested in joining. Just make sure you aren’t pressuring them to buy the cards.
Use Social Media to Get Attention
Social media is one of the best ways to attract new members. In most cases, it’s free unless you’re running paid ads. However, just posting once or twice won’t be enough. You also need a clear social media strategy to keep people interested.
Here’s how you can do it effectively:
Set aside time to plan and schedule your content in advance. A good strategy is to write out a week or two of posts ahead of time.
Focus on one or two platforms where your members spend the most time.
Share interesting stories, valuable insights, or even strong opinions.
Look back at which posts performed well after a few weeks to monitor and improve.
Mix in some fresh content so your feed stays engaging.
Use Email to Reach People
If you have a shortlisted email list, try to use it for selling membership cards by inviting them! You see, email marketing is one of the most effective ways to get people to take action.
Unlike social media with a busy feed, emails go directly to people’s inboxes to see the important details. One common mistake a lot of people make is not promoting their membership via email because they don’t want to sound too salesy.
But the reality is, if you don’t tell people about your membership cards, they won’t know they exist! Instead of thinking of it as selling, change your mindset by seeing it as helping or making things easier.
Plus, keeping it a secret actually does them a disservice. In addition, a good way to promote your membership through email is to highlight a specific offer. This also makes the email feel more valuable and less like a sales pitch.
6. Provide a Trial Promotion or Rewards
A trial promotion or reward is a smart way to get people interested in your membership without asking them to pay right away. It’s also like giving your buyers a test drive for your service so they know exactly what they're getting.
When you offer a trial promotion for a limited time on membership cards, it creates a feeling of urgency. Plus, people notice that the offer won't last forever. And, they don't want to miss out. This can also help increase sign-ups because everyone likes getting a good deal and trying something new without a big commitment.
Just keep in mind that having a trial available all the time won’t work for every business. It’s also best to try different approaches and see what your buyers like.
For some, an occasional trial promotion works better than a permanent one.
Once your buyers try your membership and see the benefits, they are more likely to join for the long run with membership cards. This trial period is also a chance to show them the value of sticking around.
Also Read Here: Top 20 membership toolkits for membership sites in 2025.
7. Go for Several Pricing Tiers
Picking the right pricing model is not just about numbers. In fact, this causes members to select a model and buy membership cards for the perks.
Most people will naturally compare prices side by side if they see more than one model. It’s also because they want to make the right decision and single out the best deal.
For that reason, you can make people buy easily with different pricing tiers. With this, it gives them a sense of choice and control to take action.
Here are a few pricing tiers that you can use:
One-Time Flat Fee
This is a simple pay-once option that you pay once in a lifetime. In that case, your members pay a fixed amount and get access for life.
It also makes them feel like a good deal, especially if the price is lower than paying monthly over time. Besides, most people love the idea of buying once and forget it.
However, while this can attract more signups quickly, it doesn’t bring in ongoing income. And since your members aren’t paying regularly, they can lose interest faster over time.
Monthly or Annual Subscription
Another price model is paying either monthly or once per year to keep access. This is also a common and trusted model.
Moreover, it creates consistent income and gives users a chance to test the value before committing long-term. Plus, offering a monthly option feels more affordable at first for the users.
However, a yearly plan with a discount feels like a smart decision that makes it perfect for those who like saving money.
Tiered Pricing
You can offer 2 or 3 levels of membership tiers at different price points for selling the cards. In that case, you’ll need to highlight the benefits one can get on each tier.
In the world of membership, most people would like to compare the options given by you. When you give them three options, they mostly pick the middle one as it feels safe and reasonable. Like:
Basic Plan: Entry-level options.
Standard Plan: Mid-range options.
Premium Plan: Top-tier options.
For that, this is known as the Goldilocks Effect, which mainly focuses on not too cheap or expensive ranges. You can also use this trick to guide members toward your ideal pricing tier.
Free Trial or Model
The last option for the pricing model is basic access for free and a charge for premium features later. It also lowers the barrier to entry for your members.
In fact, most people are more willing to buy something if it’s free. Once they get value, the chances are high for them to upgrade.
This model also builds trust first as you can make people try it before making a judgment. If the experience feels rewarding, they often don’t want to lose access, which drives them to buy the membership product.
Learn how to create online membership site with EzyCourse:
8. Make Your Membership Easy to Find with Clear CTAs
A lot of website owners use a crucial trick to promote their membership clearly on their site which is a Call to Action (CTA). Well, it can seem obvious to you that your membership exists and you offer the cards.
But, without a clear and visible CTA, your potential members simply won’t know about the big deals that they can get from the cards. So, this trick helps!
In fact, a CTA is a direct prompt that tells new or current members what action to take next. This can also be a button, banner, or simple sentence that encourages your members to explore your membership before buying it.
For that, you can use the CTA terms in specific places to make your members buy membership cards when looking at it. Like:
Use it on your site via pop-ups in blog posts, banners, or sidebars.
Try it in your emails using links, buttons, or signs.
Apply it in your forms, contact, or lead magnets.
If you clearly show your membership cards with easy-to-find CTAs on your site and other pages, more people will notice it and take action. This also makes it easier for your members to sign up and stay engaged.
9. Craft Marketing Strategy for Membership Cards
With a good marketing strategy, you can more sell membership cards to your customers. For boosting your membership card selling, you can use advertising on Meta.
Again, you can use a membership platform like EzyCourse to use its built-in marketing tools and integrations to make that happen.
Well, you don’t have to do everything at once. You can also use that to send people to your sales page, where they can buy your membership cards. Some of the easy ways to promote your membership product:
Post reviews or stories from your happy members who purchased the item.
Share short previews of your premium perks when promoting the membership cards.
Repost appealing discussions or forums from your members.
Show the benefits of your membership cards on live videos.
Offer limited-time discounts or special deals.
Plus, selling membership cards in digital or physical form needs more than just a good product. You also need the right marketing techniques to attract people, keep them interested, and encourage them to take action. That’s where marketing tools come in.
But what if someone visits your site, reads all about your membership, and still doesn’t buy? This is where a few smart tools and tricks can make a big difference. Like:
Use a Membership Upsell
This is a strong marketing tool that offers your buyers something more right when they’re about to buy or after they decide not to. Sometimes, people are interested but they just need a little extra push. In that case, you can offer a free bonus to upsell or cross-sell. This can be:
A coaching session.
A downloadable guide.
A physical gift (if you’re selling physical cards).
This also keeps the members connected to you even if they didn’t buy right away. Besides, you’re giving them more time and reasons to pick up your membership cards later.
Use Abandoned Cart Tools
The abandoned cart tool sends automatic messages to people who started buying but didn’t finish. Well, many people get distracted while buying online or need more time to decide. This tool can also remind them to come back and complete their purchase.
10. Focus on Your Sales Process
Selling membership cards is a long process that needs you to understand what members want and crave to buy. To get better results, you need a sales process. In short, it is a plan that helps people understand your product, feel confident, and want to make a purchase.
Besides, a good sales process can guide your members through each step like hearing about your membership card details before buying it.
When you pay attention to this, you can turn more visitors into buyers. Here are a few queries you should ask to know properly:
Who do you want to sell to? Think about the people who would really find your membership card useful.
Why should they buy it? Be clear about the benefits. Maybe the card gives them discounts, special access, rewards, or other cool stuff.
Where will you sell it, online or in-store? You can choose the best way to reach your customers.
How can you make them trust you? You can show real reviews, give honest information, and maybe offer a money-back guarantee to make them feel safe buying from you.
Sell Membership Cards to Your Customers: Final Words
With all the proven methods and tactics given above, you can sell membership cards to your buyers. Keep in mind that the given tricks might not be for a one-size-fits-all business. So, you need to analyze your membership state and take actions that lead to more sales.
For a better outcome, you should focus on membership card benefits and its pricing than anything. Because if it doesn’t look appealing, nothing will work to sell the membership cards.
Plus, go with a good platform like EzyCourse that makes things easier. And with its great tools, templates, and options, you can sell the membership cards comfortably.
FAQs on Selling Membership Cards to Your Customers
How to create membership cards?
You can create membership cards by picking a good platform and picking a template to design. Then, it’s better to customize your membership card using your brand logo and other details.
What are the benefits of membership cards?
The main benefits of membership cards are getting member insight, tracking data, adding brand loyalty, increasing sales, and so on. For your members, it helps you get rewards, discounts, and many other benefits.
What is the purpose of a membership card?
The purpose of a membership card is to give a specific group of people premium access or rewards. It also works like a voucher to encourage members to buy things in a gameplay manner.
