Facebook is a massive player in online business. Today, over 40% of people around the world use Facebook. Its parent company, Meta, is worth nearly $1.697 trillion. Both its revenue and number of users are growing quickly.
Many people aim to monetize Facebook groups to earn money on the platform. Often, we overlook Facebook when we think of monetization. We might see YouTube as the place for ad revenue and TikTok for influencers.
Meanwhile, Facebook gets labeled as the home of your old classmates pushing multi-level marketing products. In reality, there are plenty of ways to earn money on Facebook, especially if you have a dedicated Page or Group.
In this guide, we'll explore how to monetize a Facebook group and how to make money on a Facebook group easily. Keep going to learn more.
What are Facebook Groups?
Facebook groups are simple online communities where people connect over shared interests, swap ideas, and join group activities. They differ from Facebook Pages, which feel more formal and allow limited engagement.
On a typical Facebook page, the owner shares updates, and followers can only respond with likes or comments. Members of a Facebook group can create their own posts, hold conversations, and even broadcast live videos.
However, Facebook groups come with different privacy levels.
Some are fully open, so anyone can join and view the posts.
Others let people request membership by answering a few questions.
A few require an invitation, which means outsiders see the group but cannot read the content unless invited.
Mark Zuckerberg mentioned that more than 400 million people are active in Groups. That number shows how huge these communities have become for anyone looking to build a following or discuss a passion.
In case, you are looking for an alternative to Facebook groups for creators, you might check the guide here.
18+ Ways to Monetize Facebook Group or Online Community
There are many strategies for turning a Facebook Group into a source of income. Now, we will disclose how to earn money with the Facebook group. To stay focused, let’s explore more than 18 ways:
1) Brand Partnerships
Brand partnerships are the easiest way to monetize Facebook groups or any other online community.
a) Collaboration with Brands
Facebook group admins can collaborate with top brands to create impactful marketing campaigns. In 2020, Convosight, a global community management and monetization platform, helped over 600 Facebook groups generate approximately $300,000 through brand partnerships.
b) Pitch to Brands on Your Own
You must pay attention to what your members discuss. Identify which product categories spark the most chatter, then approach brands that fit those interests. In a parenting group, for example, baby food and infant nutrition often come up.
Reaching out to brands in that space makes sense. Some communities charge a monthly fee to label a brand as a “supporting partner.” In return, the brand can respond to questions or showcase products that match group discussions.
c) Sponsored Posts
Sponsored posts aren’t just for Pages. Businesses sometimes pay admins to post directly in their Facebook groups. This can be a one-time agreement or happen more often if the brand and group stay aligned.
Parenting communities often use this model to bring in extra revenue. Admins share relevant sponsored content, and the brand pays for the exposure.
d) Facebook Brand Collab Manager
Public groups with at least 1,000 members can sign up for Facebook’s official system, Brand Collab Manager. It helps group admins and brands find each other quickly.
Admins retain creative control, and brands reach real, engaged audiences. Private groups aren’t eligible, but many public group owners are already using this feature.
2) Launch a Business Based on Group Needs
When you consistently engage an audience, you gain a warm customer base. You can offer your items or services through posts, videos, and live sessions. Moreover, you can include direct links or follow-up emails so people can buy. Just be sure not to push too hard. Focus on valuable content first.
Some admins build entire businesses around their group’s core topic. Fitter is a well-known example. Founder Jitendra Chouksey created a Facebook group to connect fitness coaches with people seeking advice.
Eventually, he built an app where most content is free, but members pay for personal coaching. His Facebook group funnels users into the app at zero cost, increasing revenue without large advertising budgets.
3) Connect Buyers and Sellers
You can offer your Facebook group as a marketplace where local businesses or small vendors can present their products or services. Charge them a set fee (monthly, quarterly, or yearly) for the right to showcase their offerings.
This approach benefits sellers by giving them an audience, and it helps members discover new products they want. Some admins even maintain a verified database of sellers to build trust.
Pula Pune Ladies is a popular example. They have a large women-only group where sellers register, promote items, and interact with interested buyers. The admin collects fees from these sellers, ensuring a steady income while members enjoy a safe place to shop.
4) Host Online or Offline Workshops
Many group admins share knowledge at no charge within the group and then hold paid workshops for those who want deeper learning. Uppskill—Digital Marketing is a group that teaches digital marketing basics for free.
The founder, Arbab Usmani, hosts paid training sessions and online events in various cities.
5) Offer Paid Courses
Instead of a one-time workshop, we recommend you create structured courses. Make them engaging, and charge a fee for enrollment. Some admins release a few lessons for free, gather feedback, and then turn the full course into a paid product.
Online learning is in high demand. You can use your Facebook group to share quick lessons or previews from a full course.
Check what members want, then design targeted courses.
Host Q&A sessions or short live demos to show what you offer.
Provide group-exclusive discounts or bonuses.
Student testimonials can increase trust and spark more sign-ups.
However, you can sell your digital courses through renowned platforms like EzyCourse. EzyCourse enables you to host your online courses, monetize them, and handle the payments. You can host your courses on this platform and earn more than you can expect.
6) Collaborate with Experts, Mompreneurs, or Local Entrepreneurs
You can invite experts who fit your group’s theme to hold live Q&A sessions. Charge these experts a fee for access to your active audience. This approach often works in health or fitness groups, where nutritionists, doctors, or local practitioners pay to appear on live broadcasts.
The admin curates topics based on common member questions and promotes these sessions in the group. Everyone wins: members get advice, experts gain business, and admins earn revenue.
7) Bulk Deals with Companies
Travel communities frequently use volume discounts to make money. A travel group in the Philippines, DIY Travel Philippines, partners with airlines and travel agencies.
They announce special deals to the Facebook group, and the group’s large size encourages bulk bookings. Airlines sell more tickets, members save money, and the admin earns a cut or charges for posting these offers.
8) Sell Space on Your Group Cover Photo
Plenty of group owners feature promotional codes, or brand mentions right on the cover photo. This prime visual spot welcomes both returning and new members.
In some cases, admins bundle it into a sponsorship package. Others offer it separately so small businesses or brands can pay to be highlighted. It’s a simple tactic that grabs immediate attention.
9) Affiliate Marketing
One of the best ways to earn money in a Facebook group is through affiliate marketing. This method is popular and has produced real results for many groups. Here are a few examples:
A fitness group or coach recommends supplements and makes roughly $5,000 each month in affiliate income.
A tech group promotes software tools and earns about $4,000 per month from 20% commissions.
A home décor group suggests Amazon products and sees around $3,500 monthly.
Affiliate marketing is a core strategy in digital marketing. It works when an affiliate promotes a company’s product and sells it to a specific audience. The affiliate earns a handsome commission for every sale, which vendors track using special software.
Facebook groups that allow affiliates to post promotions can become excellent marketplaces. Many marketers worldwide now use these groups to reach interested buyers.
However, it’s crucial to offer the right products to the right people. If the product doesn’t match the group’s focus, members lose interest. Group owners must also ensure that promotions provide value.
Learn More: How to Create an Affiliate Program for Your Business
10) Ask Members Which Strategy Works Best for Them
Experiment with one or more of these ideas and see how members respond. Every group has its unique culture. Some prefer direct product discussions and quick deals, while others might prefer deeper educational content or expert-led events.
You can offer solutions that bring true value to your community. Over time, you can refine your revenue strategy by observing engagement and listening to feedback. These paths can convert your Facebook group into a steady income source.
We recommend you try the ideas that best align with your group’s identity and keep the focus on serving your members. If done well, your community and earnings will thrive.
11) Charge a Membership Fee
If your niche has devoted followers, consider a paid subscription. For instance, a yoga instructor could provide monthly access to specialized video courses and group sessions.
Subscriptions create a steady income, which can help stabilize your business during slow periods.
12) Use Groups to Find Leads
High-ticket products or services can thrive in a Facebook Group. A marketing expert or designer might run a group about branding tips.
By sharing expertise, they can attract potential clients. Showcasing success stories or actual projects helps convert curious members into paying customers.
13) Promote Paid Webinars
You can host exclusive online events or training sessions using your Facebook group. Moreover, you can advertise tickets through your group.
These webinars can revolve around a unique skill or topic that your members want to learn. If you build excitement in the group beforehand, ticket sales can become a solid revenue stream.
14) Grow Your Sales Funnel
We recommend you use group activities to build a bigger email list. Share links that encourage sign-ups. You can also send out newsletters, helpful tips, or product announcements.
Email marketing remains powerful. If you collect interested leads from your group, you can sell to them later with targeted campaigns. Here are a few marketing funnel template examples that might help you.
15) Bring in Ad or Sponsor Money
Similar to affiliate marketing, you can partner with brands that align with your group’s theme. Highlight sponsored products within your group.
You must comply with Facebook’s rules if you plan on doing this inside a Facebook Group. If those rules feel limiting, switch to a different platform that offers more control over ads and sponsored content.
16) Transfer Ownership of Your Group
A well-established group can become valuable on its own. If you decide you’re ready for a change, consider selling the group to someone else.
Make sure you confirm that the buyer respects your members and keeps the group’s culture intact. This move takes planning, so think it through carefully.
17) Increase Web Traffic
Facebook Groups can send serious traffic to your website. You can post your articles, infographics, or other resources. Moreover, you can offer a teaser that encourages members to click.
Once they land on your site, they might see ads, sign up for your email list, or buy your products. Create a smooth user experience and deliver real value to keep them coming back.
18) Host Live Events
Plan real-time presentations or workshops inside your Facebook group. You could hold a live stream, a Q&A, or a mini-tutorial. Promote these well in advance to build excitement.
For larger groups, consider hybrid events. Stream a physical gathering online so distant members can join for a fee. Offering VIP access or early tickets can also increase revenue.
#Bonus Strategy: Sell Done-for-You (DFY) Services for Facebook Groups
Offering Done-for-You (DFY) services means handling key tasks for other business owners, influencers, or community managers who don’t have the time or expertise to manage their Facebook groups. You can provide services like content creation, automation, moderation, engagement strategies, and overall community management.
Types of Done-for-You Services You Can Offer
1. Facebook Group Content Creation
2. Community Engagement & Moderation
3. Facebook Group Automation & Growth Strategies
4. Lead Generation & Monetization Strategies
5. Full Facebook Group Management Service (All-in-One Package)
How to Find Clients for Your DFY Services
Promote your services inside relevant business and entrepreneur Facebook groups
Reach out to influencers, course creators, and businesses with large groups
Create case studies and showcase successful group management results
Offer a free or low-cost trial for new clients
List your services on freelance platforms like Upwork and Fiverr
How to Expand and Promote Your Facebook Group?
After choosing your target audience and setting up your Facebook group, your next step is growth. Here are a few ways to get more members:
Build A Marketing Funnel: You can offer a free download through social ads. Ask those who sign up to join your group via email.
Share Your Link Everywhere: You can add it to your email signature, social profiles, and blog posts. Use a QR code on any printed materials.
Guest Posts on Popular Sites: We recommend you publish on platforms with large audiences. Include a link back to your Facebook group.
Generate Media Buzz: Issue a press release if you have a unique angle. Curiosity and excitement can drive signups.
Are you wondering how big your Facebook group should be before earning income? There's no fixed number to monetize Facebook groups.
Even 2,000 to 5,000 dedicated members can generate revenue if they're willing to invest in your offerings. A thousand people spending around $100 per year can already bring you six figures.
If your crowd is more cautious with money, you might aim for a larger group of 10,000 or more. The amount you earn depends on your niche and how much work you put in. Reaching $100,000 is realistic once you find a profitable angle and keep members involved.
Related Read: How to Get Monetized on TikTok
Do Facebook Groups Really Make Money?
Absolutely, you can monetize Facebook groups and make money. But you need a solid approach. Think about what you plan to sell, whether your audience wants it, and if you have enough group members to support your goals.
Money doesn't show up just because you start a group. You need a well-defined strategy and an engaged community that's open to your offers.
How Large Must Your Facebook Group Be?
Some research suggests that a group of 3,000 to 5,000 focused members can be profitable—if the cost of your product or service is high enough.
Bigger numbers, like 10,000 or more, can help land top-tier brand deals. In the end, a smaller but devoted group can also make money if you offer premium memberships or exclusive perks.
What are the Preparations to Monetize Facebook Group?
Knowledge is valuable when you build an online community. You must identify your ideal audience and invite people who genuinely fit your focus. That makes it easier to earn revenue from your group.
Visualize being a strength-training coach with 20,000 followers. That sounds amazing. Yet if most of them actually prefer cardio, your core content only connects with a small fraction. That hurts your potential.
However, you should be clear about who you want right from the start. You don't need everyone. A focused group can bring higher earnings. People trust someone who meets directly with their interests.
Ask yourself:
Who should join your group? Think about their age, interests, location, or profession.
Can you fix a problem they face or meet a clear need?
Will they pay for your service or product? If not, change your offer or your target.
What value do they gain by being part of your Facebook group?
Defining your audience is like picking a niche but with extra detail on who they are and how they behave.
Monetizing a Facebook Group vs. Running Your Own Community
Using a Facebook group to earn income has clear benefits. You can use an enormous user base and a familiar interface. That's why Facebook remains a strong option. However, you never fully own the audience there.
Even selling admin rights goes against the platform's rules. In extreme cases, Facebook can ban both your group and your personal profile, leaving you with no way to recover.
By moving your community to a platform you control, you become the true owner of your group. This ownership is critical for anyone building a long-lasting business.
When you switch to a dedicated community platform, you also partner with a service that cares about your growth. This partnership allows more flexibility and a stable foundation for future success.
So, if you want more control and access, you can build your own community with a platform like EzyCourse. It’s an all-in-one online platform to create and sell courses, communities, memberships and more.
Why EzyCourse?
EzyCourse is one of the easiest platforms to help you build online communities. With a community feed like Facebook groups, it lets you create free and paid communities. Along with communities, there are more monetization opportunities like memberships, courses, events, webinars, live sessions, appointment bookings, and more.
So, you are getting a full package for your online business.
Moreover, the integrated group and private chat features are quite advanced. Notably, you will get a branded mobile app where you can host all your content, communities, courses, and more. It’s quite invaluable for anyone who needs to stay connected with their community on the go.
Overall, EzyCourse is an excellent choice for creators who want to build a dedicated community. It’s also ideal for those who look for more monetization options than Facebook groups and to enhance their community creation.
Features of EzyCourse Community
Here’s what the EzyCourse community interface looks like:
And it features:
A social media style UI that’s quite similar to a Facebook group including features such as posts, comments, reactions, and shares.
Multiple tabs like events, live meetings, courses, and so on
Options for posting include backgrounds, files, polls, text, photos, videos, and more.
Free access, one-time payment, or subscription-based, monetization model available.
Public, private, hidden, and restricted visibility settings for multiple channels and communities. (public, private, hidden, restricted).
Group and private chat for real-time communication.
Real-time push notifications.
A Branded mobile app.
EzyCourse Pricing Plans:
Essential - $59/month
Pro - $139/month
Unlimited - $199/month
Elite - $299/month
*Yearly plan
*Pricing may be subject to change
Should You Monetize with Facebook or Try a Different Platform?
Before monetizing a Facebook group, you should consider whether it is the right choice. Facebook aims to reach more than a billion "meaningful" group members.
It already hosts a huge user base, but many people remain passive or uninterested in Groups. Large numbers seem tempting, yet low engagement can be a real obstacle.
Facebook also faces ongoing criticism over data handling. The Cambridge Analytica incident revealed major privacy and transparency problems. Another downside is the lack of customization in Facebook Groups. Adding unique branding and features is tough without outside tools.
Frequently Asked Questions
How do I check my Facebook group monetization eligibility?
We recommend you launch Meta Business Suite. Click the Monetization tab. Under Status, select View Page Eligibility. You will see if your group qualifies to earn money.
Is Facebook monetization easy?
It can be challenging. You need an active, growing audience to monetize Facebook groups. If your fans stay engaged, you can see rewards for your hard work.
What are the benefits of starting a Facebook group?
Yes, you can earn revenue from a Facebook group, but it also lets you create a supportive community around a topic you care about.
Members can bond over shared interests, learn from one another, and build industry connections. Always remember that these groups exist on a social platform, so the fun and interactive element is vital to keep the community active.
What are the purpose of Facebook groups?
Facebook groups are a simple, cost-free way to grow an online community. They help you build trust, gather leads, test products, and increase sales. This only happens if your Facebook group delivers real value that matches why members joined.
Around 2.11 billion people log in to Facebook daily. That is 68.85% of the total monthly user base who access the platform on mobile or desktop each day. These huge numbers of users can communicate through Facebook groups.
Now, the question is how to make money from a Facebook group. People can sense a hard sell, so a group that focuses on helpful resources and interesting content often makes more money than one that only pushes products.
Final Words
After the pandemic, online communities have become the top choice for entertainment, learning, and social connections. If you've found a profitable niche or built a group, now is the perfect time to monetize Facebook group.
However, the 18 methods we discussed show how to turn a Facebook Group or similar community into a steady income source. But if you want more control, flexibility, and other perks, EzyCourse can be a good platform to get started. You will get more than 20 revenue streams with the platform which is by far ahead of Facebook monetization options.
If you want more details on how EzyCourse can help you monetize your community, don’t hesitate to get started with a free trial now!
