You may not have many followers, a big budget, or even a strong social media presence. However, you can still earn a substantial amount in just a few weeks or months!
How? Simply by selling videos online.
The most annoying thing is that many people make videos and put a lot of effort into them. But they just do not know the right way to sell videos online.
Maybe you are among them as well. So, you need an exact process that provides a step-by-step guide on how to sell videos online, from niche selection to video creation, distribution, and sales.
And this is what you will get from here.
Our guide today will help you learn the step-by-step process to sell videos. You will learn how to get started, the types of videos that yield the most profit, and more.
Can You Make Money Selling Videos?
Selling online is not easy, we agree. It doesn't matter whether you are selling a physical item or digital content.
But making money selling videos is real. This means you can for sure make money making videos in 2025.
There are millions of people who make their living by creating content. It can be videos, articles, journals, podcasts, and more. A lot of people now use the internet in new ways to work and earn money.
And by selling videos, we mean you can sell them as:
Course content
Charge users to access your video-based site for a specified period.
As a streaming service.
Paid video tutorials on your own website.
Monetize videos through different established platforms.
Host live paid webinars or workshops and give membership access
License your videos to brands or media companies
Make and sell explainer or product demo videos to businesses, etc.
Look at how many ways there are for you to make money from video content alone!
And look what artificial intelligence is doing. You just write what you want, and it will make a video that looks real in a few minutes. You don't even have to spend hours editing and making it.
Are you now confident that you can also make money by selling videos? If yes, the next thing you need to know is what the popular types of videos are that are getting sales.
So, let's move on to that before we get into the steps of how to sell videos online.
5 Most Popular Types of Video Content That Sell In 2025
Do you know how most people are actually making sales from their videos? Simple. They create video types that push people to buy.
Plus, they make videos on topics that are trending all over the internet and keep them related to their niche.
This means that you should first find out what the popular types of online video content are. Here are the five top types of online video content that people like the most.
Comedy, Meme, or Viral Type Videos
As per Statista, this kind of video is the second most popular in the world. These videos get a lot of attention from people.
You must think we’re making a fool of you!
Then, you need to go to TikTok and watch how video content creators turn normal people who like memes or funny clips into paying customers. This will help you see the way they do it on TikTok using video content.
Video Live Stream
Live streaming video can be one of the best ways for you to make money. This is a good monetization option.
The latest data indicate that 28.4% of people who use the internet watch live streams each week. That is a lot of people you can reach. They may want to pay you to join live premium workshops, webinars, Q&As, or product launches.
Product Review Videos
Before you decide to buy anything online, don’t you go check a review first? Of course, you do!
Brands are looking for video creators who can make review videos for them. You can earn a good amount of money doing this. There are a lot of people who make videos, and brands want help from creators like you.
Online Courses and How-To Videos
Around 44% of people prefer to watch explainer videos when they want to learn about a product or service.
That is almost half of your audience who want to pay you for a good video resource.
You can teach others how to code, write stories, make movies, or anything that you think others are willing to learn.
Learn More: How To Create an Online Course with EzyCourse
Influencer Videos
This is the most common and popular video monetization model that many influencers are using.
This type of video not only generates direct sales, but you can also earn huge amounts from YouTube, Facebook, Instagram, TikTok, and many other streaming platforms.
So, that's it! Choose any of these types and focus on how you can monetize videos for your global audience.
Let's get into the main part now, and let us show you how to sell videos online step by step.
How to Sell Videos Online: 9 Steps To Follow
Let us say you already have some videos that you made. Now you may be having a hard time trying to sell them.
Maybe you tried to put them on YouTube and shared some links on Facebook. You could have even sent a few people a direct message about it.
But nothing worked out. So, make sure you're not going to repeat the same mistakes.
Follow our step-by-step process below on how to sell your videos online and see how the table turns for you:
Step 1: Find What You Are Best At
Most of the time, people say you should choose what is popular now and what everyone is buying. They will tell you all that and more.
But can you even think about all the competition you will be up against? That is going to be an insanely tough situation for you.
Even if people are buying that particular video content a lot and it's trending,
Don't just randomly fall for it.
You definitely have some skills you are best at. If you don't know what that is yet, then find out.
Find your interest and do a lot of research. The truth is, you can sell any kind of video online. But if you do not choose something you are interested in, you might feel tired and lose drive soon.
You’ll lose consistency.
You can get some ideas by looking at Udemy's best sellers in your topic. Try to see what kind of content they are making. Check how many students they have, their pricing, etc.
TikTok is another place where you can get a lot of ideas.
Look at TikTok viral videos that match your specific niche. This can help you see what people like and what is going viral right now. You can also find out what others in your niche are doing on TikTok. Learn how to get monetized on TikTok.
Step 2: Research Your Target Audience
This step is so obvious, right?
Finding a perfect niche was just the first step in selling videos online. After that, you have to carefully research your audience.
Let's make it simple for you. When you see an ad pop up while watching a video, don't you feel very annoyed sometimes?
That is because the ad was not made for you. It has nothing to do with your interest.
In the same way, you have to create videos that are relevant to the right audience, not to everyone, just to the ones who will find value in your content.
To know who your audience is, you should make short videos. These videos can be about 10 seconds to 5 minutes long. Since you already picked your niche, it will not be hard to make videos about it.
Then put this video content on some effective social media platforms like YouTube, TikTok, and Facebook. Learn how to sell on YouTube here.
Each of these platforms has its own analytics, so you can see who is engaging and who has an interest in your videos.
Suppose you are focusing on the YouTube platform. It has "YouTube Studio" where you can see so many stats related to your channel, such as where they come from, their age, gender, and the kind of device they use.
Plus, TikTok has its own analytics where you will be able to know your topic-related trending videos, what keywords to use for ranking, and more details.
From all this data, filter your audience. Then, get to know them and try to stay in touch with those who engage.
Step 3: Plan and Structure Your Video Content To Sell Videos Online
In this third step of how to sell videos online, you'll learn exactly how to plan for video content to create and structure it in a proper way.
Remember, you have only picked the niche before, which means the primary topic based on which you will make content. Now, it is time to work on your content strategy and start planning for it.
This time, you need to think deeper. Are you looking to sell only one video? Or do you want to offer a whole video series?
Will this be a course?
Or is it a masterclass?
Will it be a private tutorial?
You need to structure your premium content as a digital product at first.
That means your video must solve a problem. It should take your audience from point A to point B, and give them a reason to pay for it.
Let’s say you're teaching how to get freelance clients. One single video could be about how to build a Upwork gig.
Another could be about writing client proposals. Then one by one show live examples, show mistakes to avoid, best practices, etc.
Also, structure matters a lot.
Let's take a look at how course creators on Udemy are doing things so well. See, every single instructor is first giving the course a good name and a short description.
Then, structured the course contents in an organized way with topics and subtopics.
Things you will need to remember here are to break your content into small parts. If you have a long video, for example, one that is two or even 4 hours, you should add timestamps.
You also need to think about how much of the content you want to put behind a paywall and how much you will let people read for free to attract visitors/interested people's attention.
Step 4: Choose Your Monetization Model
You have your exclusive content ready now for your video monetization platform. The remaining steps are now highly focused on sales.
And to get sales, there must be a monetization model of how your audience will get access to the video content. Let’s look at some of the most popular video monetization models:
SVOD (Subscription Video On Demand)
Actually, this one is easy to do. You charge people a fixed amount (weekly, monthly, or yearly) to access your video library on OTT platforms.
Netflix, Amazon Prime, and a lot of other popular video platforms do it.
We recommend trying this because it helps you acquire new customers more quickly. You do not have to wait for someone to MAYBE buy your video. Instead, you build a target audience that pays you every single month.
Here is a perfect guide for you on the best platforms to create a subscription site, along with more information.
TVOD (Transactional Video On Demand)
TVOD can be highly profitable if you’re offering premium, high-value content, such as streaming videos, stock footage, and video files. If people feel what you have is different from others, they may pay more, and you can get good profits that way.
In these monetization options, your viewers pay per video they want to watch OR use.
Hybrid Models
If it's about making a profit, you shouldn't let any single opportunity go. And this is exactly what the hybrid model is for. Do you want to earn in more than just one way? If so, focus on this.
With a hybrid model, you combine multiple monetization methods.
For example, you can offer some of your videos as part of a monthly subscription. Keep your top videos for sale individually, using transaction fees. Then, mix in free trial videos that are paid for by ad revenue.
If you have chosen your monetization model, then let's move on to the fifth step.
Step 5: Select Platform to Sell Your Videos
Look, you should either sell videos by using a third-party platform or sell them from your own website.
Those who ask a lot about “where can I sell content?” here is the answer for you.
If you think you have a little time and want to get quick audience attention, then Udemy, Gumroad, and similar video monetization platforms or marketplaces could be a good option to choose.
Gumroad will take 10% plus $0.50 from every sale you make, and we feel that this is a lot. Also, Udemy gets 63% of your earnings from sales made in their marketplace.
Like seriously?
These high fees must be avoided, and to do that, read this content to find out the 15 best Gumroad alternatives.
Still, no matter which platform you pick, they will take a big part of your hard-earned money.
But wait! You don't have to choose any of these third-party platforms for selling videos online. Our next step is about how to sell videos online by creating your own website or storefront.
Related Read: 10 Best Online Selling Platforms in 2025
Step 6: Set Up Your Video Storefront or Website
To host, manage, and sell online video content, you will definitely need a storefront or website. This will give complete control over your business.
Your website will be the brand you will establish, and people will know about your business and recognise it. And just from it, you can market more products, expand your store to get more sales in the future.
For this, whatever platform you use, always use a logo and slogan that will represent your business's core value.
Maintain professionalism and make sure your selected platform has white-level features so you can use a custom domain and make the platform completely yours without letting anybody know it.
Also, make sure your website or storefront:
Shows what your content is about
Has a clean and simple layout
Clearly lists pricing and benefits
Has previews or short clips of the paid videos
Share some real testimonials if possible
So, is it going to be easy for a non-technical person to create a website to sell videos? Definitely! There are some platforms that let their users create and sell videos without the hassle of coding.
EzyCourse is the best course creation platform for course creators.
The lets creators create and sell any type of digital products. You can host your educational videos, tutorial videos, and courses directly from your dashboard.
There are unlimited video upload options with unlimited storage support. You can also organize videos within the video library.
You can even create a Udemy-like marketplace with a marketplace add-on inside EzyCourse. The platform comes with a no-code website builder like WordPress.
Below, we will talk more about this best online e-learning platform. For now, let's move on to the next step.
Step 7: Upload, Organize, and Protect Your Content
Here is something to think about before you upload any content. How do you stop people from illegally downloading or screen recording your videos?
For this, you need to choose a video hosting platform that has a DRM system.
DRM protection (Digital Rights Management) will block people from right-clicking, downloading, or sharing your handmade videos.
Learn the best ways to protect your copyright online.
And then, name your video files properly because your platform might use these names for video previews, search features, or SEO purposes.
Now, upload them to your video platform or website.
Create modules, chapters, or playlists that guide your audience step-by-step.
Also, allow progress tracking if the platform supports it. It helps users know where they left off.
Luckily, EzyCourse has each and every one of the mentioned features already.
Step 8: Decide on Pricing Strategies
Pricing! Your pricing for the content access will decide how much you are going to gain from selling your videos online.
That means this is the value that a user is going to pay for the access. And you have to be smart while pricing your courses, otherwise you will either lose buyers or miss out on profits.
Three popular pricing structures that most of the content creators use are one-time, subscription-based, and tiered pricing.
Remember, we talked about the monetization model earlier? Use this model while setting the pricing.
Step 9: Promote Videos To Sell Online
We are now going to discuss the last and final step of our guide on how to sell videos online. This step is the most crucial one. Your entire success depends on this, too.
There are almost 67 million global content creators across social media platforms like YouTube and TikTok, to podcasts and live streams.
There are so many video courses already, and the competition is like heck, much and much.
But still, many new content creators can make sales, that's because they know how to promote their stuff online. Here are some ways you can follow to make sure your videos actually sell:
1) Let People Know About Your Business
People only buy when they feel interested. To make them interested in your video content, you need to let them know it exists.
So your first job is to create awareness about your video online by using social media platforms.
When there is a talk about something related to your niche, be helpful and slowly try to catch their attention. Again, make sure, PEOPLE KNOW YOUR BUSINESS.
2) Use Short-Form Video Content
We have a guide on how short-form video content converts users. It's now one of the most effective marketing ways to promote any digital product.
3) Give Something for Free
You should definitely give some helpful resources for free. Use them like a lead magnet. Use your logo, brand voice, and promises everything you have to turn your free resource users into paid customers.
4) Build a Simple Funnel
Funnel building could be your trump card to get in touch with your audience and turn them into users.
First, you spread the word about your business. Then, you offer them access to something valuable for free. And finally, you convert them into a paying customer.
In between, make use of a funnel so you don’t lose them during the journey, and there will be something left to retarget those who do not convert.
But what if we tell you that by using Ezycourse, you can get rid of this complicated nine-step process of selling videos online and make it even easier?
Let's see how.
Create, Sell, and Monetize Videos With EzyCourse
EzyCourse is one of the popular all-in-one platforms for creators to create, sell, and monetize their digital products from a single platform.
Now, let's recap what you need for your success with your video business.
You open one tab to build your course, another to upload your videos, and something else to send emails.
And then you realize, you still need to set up payments, booking links, automation tools, and a place to actually host your content securely.
Before you know it, you’re stuck switching six or seven different tools just to sell that one video course you made. How mad! You need EzyCourse right now to get out of this situation.
Let us now briefly tell you what features EzyCourse has, so you don't need those six or seven different tools anymore.
Watch this video to learn how to create and sell a course with EzyCourse.
To create any type of video content, EzyCourse has:
Drag-and-Drop builder with built-in templates.
Dedicated video and audio library for you with password protection.
You can create unlimited courses and lessons.
Add interactive quizzes, MCQs, or assignments.
Upload PDFs, audio files, text, links, downloadable materials, and images.
Release lessons gradually in your pre-set period.
Add written explanations, bullet points, and summaries.
Make your own white-label branded apps.
Create an exclusive community for the customers.
Give certificates, rewards, and more for better engagement, etc.
Dedicated dashboard for students, learners, or customers.
Zoom integration with DRM, content security, and an AI subtitle generator.
To sell videos online, EzyCourse has features like:
Built-in payment gateways like PayPal, Stripe, etc.
6 most popular pricing types to choose from and use.
Modern and smooth SEO friendly user interface.
Coupon codes and discounts to give for more sales.
Sell videos as standalone products or bundle them up with courses or memberships.
Offer free trials or drip out teaser content.
One-click upsell and cross-sell to increase revenue.
All sales are tracked inside a clean dashboard with real-time analytics.
Built-in white-labeled email marketing tools.
Track engagements, user logins, last visits, interest, and more.
Customized push notification sending system.
Build forms for collecting leads from website visitors.
To monetize videos online, EzyCourse has features like:
Multi-tier subscription model for visitors.
Private or paid communities to create for monetization.
Add membership tiers and restrict content based on levels.
Use pre-recorded webinars or host live sessions.
Recurring billing system and triggers.
Multiple currencies are supported.
Now, you must be thinking that there are a lot of features. But we are talking about features that are only helpful for video content creators. There are a lot more features that we have not even listed.
So, how will you get all these features at once? Simple. Just by subscribing to their monthly, yearly, and other discounted plans from here.
Are You Ready To Sell Video Online Now?
After all this long discussion, we are sure you are now confident than before to sell online videos.
And why not? You can use one of the best video selling platforms, EzyCourse, to start selling videos online. No matter whether you’re looking to sell courses or any other form of videos, the platform will help you on the way.
Get started with EzyCourse with a free trial today, plan for your success, and share with us.
