Kajabi vs ClickFunnels: Which One Should You Choose? (2026)

Struggling to choose between Kajabi vs ClickFunnels?

I get your pain, as it is pretty tough to decide while watching these two stunning platforms side by side.

But let’s be real. These two platforms have their own downsides and some inner aspects that you won’t get unless using them yourself.

For those reasons, I’ll be covering this guide to share the comparison points between them and which one is right for you. Plus, you’ll learn about a great alternative to these platforms too.

Let’s get started!

Quick summary of Kajabi vs ClickFunnels

• Kajabi: Best platform for selling digital products with a branded mobile app. 

• ClickFunnels: Best platform for creating, managing, and marketing sites with funnel builders.

What is Kajabi?

Kajabi offers users the possibility of developing online services based on their expertise within one platform.

In 2014, the young entrepreneurs Kenny Rueter and Travis Rosser launched Kajabi, a platform that minimizes the hassle of creating an online business by providing an arsenal of features and tools. 

Also, the goal of this platform is to teach you how to launch and expand a digital product company.

At the same time, Kajabi has everything you need to sell.

• Online course

• eBook creation and selling

• Training and coaching programs

Last but not least, podcasts and membership sites

Aside from that, it provides basic tools for creating websites, email lists, sales funnels, and even accepting payments. Moreover, you can get a branded mobile app built by Kajabi for your brand. 

In short, it does all the technical parts of the process so that the creator's time is free to design and sell their product.

It’s quite useful if you need to sell courses or coaching services and want to get your business online without barriers.

As mentioned, the platform also provides website building, marketing, payment processing, and an analytics hub.

Also Read It: Kajabi vs Zenler (2026)

What do I like about Kajabi?

• Combines courses, marketing, and automation

• Integrated email campaigns and automation

• Continuous live chat on higher plans

• Easy to navigate with a range of features

• Helps with course outlines and email content

• Plans for different business sizes and stages

• Create and manage multiple marketing funnels

What do I dislike about Kajabi?

• Expensive, especially for advanced features

• Less emphasis on advanced funnel optimization

• Advanced features can be overwhelming

• Basic plans have fewer features

• The initial setup can be complex

• No free plan available

What is ClickFunnels?

ClickFunnels is an easy-to-use online tool for building sales funnels for your business.

In 2014, Russell Brunson and Todd Dickerson created it to help anyone easily build sales funnels regardless of their coding level.

All you need is to bring in your leads, walk through your sales process, and convert them into customers.

There is also no need for coding skills or technical knowledge to use ClickFunnels.

In fact, an intuitive drag-and-drop editor simplifies the process. More than 100,000 entrepreneurs worldwide use it for split testing, email marketing, and analytics.

Over the past decade, Kajabi has empowered 40,000+ of the most serious experts, entrepreneurs, and influencers in the world.

It also provides dozens of ready-to-use templates, from landing page templates to sales funnels.

However, it provides a detailed sales process for marketers, entrepreneurs, and businesses to communicate how they can sell their products online, either digitally or physically.

Design landing pages, process payments through Stripe or PayPal, and automate the sales journey via ClickFunnels.

Also Read It: ClickFunnels vs Convertri (2026)

What do I like about ClickFunnels?

• Intuitive drag-and-drop interface

• Advanced features for funnel efficiency

• Engaged user base for additional support

• Cost-effective for startups

• Create as many funnels as needed on higher plans

• Connect with various third-party tools

• Live chat and email support

What do I dislike about ClickFunnels?

• High cost for advanced plans

• Requires external tools for email marketing

• Limited funnels and domains

• Focused mainly on funnel optimization

• Additional costs for integrations and advanced features

Comparing Kajabi vs ClickFunnels: In-depth features

Based on my own research and analysis, here are all the differential points between Kajabi vs ClickFunnels: 

1. Product & course

ClickFunnels shares funnel scalability rather than product limits. It also lets you make and sell 3 to 10 courses with no hassle based on the pricing plans.

On the other hand, Kajabi structures its plans around the number of products you can create. In fact, it lets you make 5 to 50 products and sell them based on the pricing plan.

However, it gives you unlimited choice to make and sell products on the Pro plan. So, if your brand needs hosting more products to sell and create, Kajabi would be better. 

Winner: Kajabi.

2. Funnel building & marketing

ClickFunnels stands out with unlimited funnels, advanced sales funnel optimization, custom code editor, and so on.

On the Scale and Optimize plans, you’ll get webhooks and full API access. In fact, it gives you the option to use AI marketing tools to promote your products.

Well, Kajabi has unlimited funnels, landing pages, access to groups, and so on. Besides, it has two expert agent options coming as a future feature.

Winner: Both.

3. Contact & email marketing limits

ClickFunnels offers more contact options than Kajabi. But, it’s the opposite with email limits.

Well, ClickFunnels offers around 10K to 150K contacts on its plans. In terms of emails per month, you can send 50K to 750K based on the plan you select.

Conversely, Kajabi contact limits are 2.5K to 100K depending on the pricing plans. Plus, it’s pretty low compared to its rival.

With that, it has an unlimited email marketing option to send and market your products to your clients.

Winner: ClickFunnels.

4. Websites, domains & workspaces

ClickFunnels offers multiple workspaces or sub-accounts. Plus, it gives up to unlimited custom domains and team collaboration tools.

Then again, Kajabi lets you make and manage 1 to 3 sites depending on the plan. Plus, you can get all the tools to edit the site at ease.

Plus, agencies or brands managing diverse brands may prefer ClickFunnels because of its workshop structure and domain flexibility.

Winner: Kajabi.

5. Community & membership features

ClickFunnels includes course hosting but is less community-focused overall. And, it has membership features but not as advanced as Kajabi.

Kajabi has a stronger built-in ecosystem for creators as it lets you make a dedicated community with membership options.

Besides, it allows you to get membership experiences with backstage and expert agent options (coming soon).

Winner: Kajabi.

6. Team collaboration

ClickFunnels supports 2 to 10 team members depending on the plan. Then again, Kajabi allows you to add 2 to 26 admin users depending on the plan.

Clearly, Kajabi offers more options to add admins to the panel to manage and control the course.

Winner: Kajabi.

7. Integrations & automation

ClickFunnels offers tons of integrations to automate tasks on diverse levels. In general, it lets you connect with 19 tools like AWeber, Slack, Zapier, and so on. Plus, it lets you use AI for 1 million words. 

On the flip side, Kajabi lets you integrate with 13 tools like PayPal, ConvertKit, AWeber, and so on. Plus, you can 

Basically, both platforms let you integrate with a specific number of tools to run your creative projects with automation options.

Winner: Both.

8. Reporting & analytics

ClickFunnels lets you have analytics on its dashboard where you can see the main progress of your funnels.

Like, you can track orders, sales, opt-ins, views, clicks, and so on. But, it doesn’t have customer behaviour insights that Kajabi offers.

In fact, Kajabi lets you design the dashboard to show proper analytics with metrics and reports.

Winner: Kajabi.

9. Branded mobile app

ClickFunnels offers a mobile app for funnel training and marketing aspects called FunnelFix.

But then, it doesn’t offer a branded mobile app to own it fully under your name.

Besides, Kajabi gives you a branded mobile app along with its usual mobile app.

In fact, the branded app is free on the Pro plan ($199/month). With that, you’ll find the API option at $25/month.

Winner: Kajabi.

10. Pricing range

Both platforms have diverse pricing plans that are slightly similar. Recently, Kajabi has been giving discounts on its plans, so the prices have changed. 

Due to this, my opinion on the pricing has also been updated. Here’s what Kajabi's plans look like:

1. Basic plan costs $179/month.

2. Growth plan costs $249/month

3. Pro plan costs $499/month.

Now, let me share what the pricing plans of ClickFunnels are for you to see the difference easily:

1. Launch plan costs $97/month.

2. Scale plan costs $197/month.

3. Optimize plan costs $297/month.

Winner: Kajabi.

Comparison table of Kajabi vs ClickFunnels

Is there any alternative to Kajabi and ClickFunnels?

After the intense Kajabi vs ClickFunnels debate, it’s time to share their perfect alternatives.

If you want to get the best of both worlds with better options for the same goal, let me introduce you to EzyCourse below:

EzyCourse

EzyCourse is an all-in-one platform that lets you create and sell courses, communities, memberships, and other digital or physical products.

This platform offers you a free branded app and 0% transaction fees. Besides, it has EzyCourse AI builders to make courses and a site with free credits.

Plus, it offers unlimited courses, pages, forms, contracts, and so on. This platform has 2 communities and one coaching program.

While both Kajabi and ClickFunnels cost more, it starts at $79/month with no hidden fees.

Overall, it is a great platform for course creation and selling online items with memberships and marketing tools.

Top features of EzyCourse

• Free custom domain on all plans.

• Free branded mobile app on the Unlimited plan ($299/month).

• 2 communities + 1 coaching program.

• EzyCourse AI builder for course & site creation.

• Find 5 digital products & unlimited courses.

• Get subscription-based memberships.

• 10K marketing emails/month.

• Contain automation workflows.

• Free migration, affiliate programs, & analytics on the Pro plan.

EzyCourse pricing plans

• Essential plan costs $79/month.

• Pro plan costs $189/month.

• Unlimited plan costs $299/month.

• Elite plan costs $599/month.

What do I like about EzyCourse?

• Includes a 24/7 support team with email support.

• Find all the tools to create, manage, edit, market, and sell content.

• Offers extensive options to tailor your community space and website.

• Supports various monetization options like digital products and memberships.

• Built-in tools for email marketing and automation.

What do I dislike about EzyCourse?

• Free migration & private chat aren’t on the Essential plan.

• No option for a free plan.

Kajabi vs ClickFunnels Vs EzyCourse: An in-depth comparison

In this section, I’ll share the complete comparison of Kajabi, ClickFunnels, and EzyCourse so you can understand better. Here are the details: 

1. Main focus

• Kajabi: Selling products and marketing aspects.

• ClickFunnels: Building sales funnels and marketing automation.

• EzyCourse: Course & site creation with memberships, marketing tools, and other aspects.

2. Ease of use

• Kajabi: User-friendly with a focus on content management and marketing.

• ClickFunnels: Intuitive drag-and-drop funnel builder, but may have a steeper learning curve.

• EzyCourse: Easy to use with drag-and-drop features, but some advanced options can be complex.

3. Feature set

• Kajabi: Courses, marketing, email automation, webinars, and analytics.

• ClickFunnels: Funnel creation, lead tracking, sales optimization, and affiliate management.

• EzyCourse: Course creation, community features, gamification, quizzes, & appointment scheduling.

4. Mobile app

• Kajabi: Access courses, marketing tools, and business operations.

• ClickFunnels: Create and manage sales funnels, track leads, and campaign performance.

• EzyCourse: Manage course and community, live sessions, audio library, video library, blogs, and other features on the go.

5. Customer support 

• Kajabi: 24/7 live chat (Growth and Pro plans)

• ClickFunnels: Live chat and email support, active user community

• EzyCourse: 24/7 dedicated customer support, Email support, and plenty of resources. 

6. Pricing range

• Kajabi: Starts at $89/month for the Basic plan.

• ClickFunnels: Starts at $97/month for the Launch plan.

• EzyCourse: Starts at $79/month for the Essentials plan.

7. Content management

• Kajabi: In-depth tools for creating, managing, and delivering content.

• ClickFunnels: Less emphasis on content management; focus on funnels and marketing.

• EzyCourse: Extensive content management with support for text, video, and interactive content.

8. Sales funnels

• Kajabi: Basic funnel capabilities integrated with content management.

• ClickFunnels: Advanced funnel-building tools with various templates and customizations.

• EzyCourse: Basic funnel tools included but more focused on course creation and community management.

9. Marketing automation

• Kajabi: Integrated email marketing and automation tools.

• ClickFunnels: Advanced marketing automation features, including split testing and follow-up sequences.

• EzyCourse: Built-in email marketing and automation tools with customization options.

10. Analytics & tracking

• Kajabi: Detailed analytics on course performance, audience engagement, and marketing efforts.

• ClickFunnels: Simple analytics on funnel performance, lead tracking, and campaign effectiveness.

• EzyCourse: Easy tracking for courses, community engagement, and affiliate performance.

11. Customization

• Kajabi: Customizable landing pages and email templates.

• ClickFunnels: Highly customizable sales funnels with a variety of templates.

• EzyCourse: Extensive customization options for branding, community, and content.

12. Integrations

• Kajabi: Integrations with various third-party tools for additional functionality.

• ClickFunnels: Integrations with popular tools, but mainly focused on sales and marketing tools.

• EzyCourse: Limited third-party integrations but focuses on built-in tools and features.

Which one should you choose?

Between Kajabi vs ClickFunnels, it’s clear that Kajabi wins with better features like products, courses, site creation tools, and so on.

But, it still lacks in plenty of aspects, like you can’t get a proper support team to resolve the issues you encounter.

Plus, 15% of users on Trustpilot are having some issues with Kajabi, like being heavily reliant on 3rd party tools and high pricing. If you don’t want to face these issues, it’s better to go with EzyCourse.

In fact, this platform offers you a free branded app, 0% transaction fees, and unlimited courses/pages with its pricing plans.

Hope you find this comparison guide helpful to get the right info and make the right choice. Have a great day ahead!

👉 Try the free trial of EzyCourse today!